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5 Ways to Make Your Content Speak to a Business Audience

Leadspace

You want your business-to-business (B2B) customers talking. First, it’s important to note that your business audience is different from the everyday consumer. They need information presented differently. Second, business markets aren’t as reactive on pricing and offers the way consumer markets are.

Webcast 48
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The fastest route to success requires lateral thinking.

Sales Engine

And that’s what we are going to talk about in this presentation…because you only have so much muscle, right? Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. So how do you go beyond lead generation to domination?

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A Blogging Style to Call Your Own

Industrial Marketing Today

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.

Web 2.0 60
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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Get Engineers Can Sell white paper now.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.