Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? Link to a specific part of a YouTube video by Matt Cutts. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Leadspace

AUGUST 15, 2019

They need information presented differently. Finally, customer references are just as important in business markets, but it’s the way those references are presented that matters most. Business White Papers and Customer Case Studies. So, what’s the problem? Graphics are another fantastic tool.

Webcast 48

Webcast Business Case Studies Case Study 48

KoMarketing Associates

FEBRUARY 5, 2015

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples. Need some guidance or examples of how this works? Repurpose Existing Content.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Martech

DECEMBER 28, 2022

(If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . I hope we see more companies embracing the three use cases outlined in my recent article : Events. Better B2B marketing in the metaverse. Learning and education. Networking.

Trends 112

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 112

Sales Engine

JANUARY 25, 2016

And that’s what we are going to talk about in this presentation…because you only have so much muscle, right? Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. In the case of Redbull, their audience loves video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Get more from your presentations. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

KEO Marketing

JUNE 10, 2016

This purchase process presents a lot of opportunities for an integrated B2B marketing plan to reach out to them. Case Studies. White Papers. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. Their branded how-to videos are also very well done and are hosted on its site in addition to content channels like YouTube.

Examples 52

Examples Brand Identity Branding Content Marketing 52

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. And don’t forget YouTube, the world’s second largest search engine.

B to B 80

B to B Social Media Media Thought Leadership 80

NuSpark Consulting

JUNE 4, 2016

Study after study shows massive conversion rate increases with popups over the standard sidebar form. First of all, studies have shown that despite the occasional hate mail that might show up in your inbox, bounce rates aren’t greatly affected by popups. According to tests done by Thrive Themes, that is the case.

Marketing & Strategy 100

Marketing & Strategy Trigger Marketing Case Studies Intent 100

SmartBug Media

MARCH 19, 2021

I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. How to Build a Business Case for ABM. 4 Signs It’s Time to Run a Tech Stack Audit. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Content Standard

JULY 3, 2015

A new study from Yesware suggests that good cross promotion practices may be just as effective as paid social amplification and can save your ad budgets in the long run. The Case for Crossing. However, be wary of social media overload: finding your company present on too many platforms when you only upkeep a few of them.

Social Media 40

Social Media Promotion Studies Media 40

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study?

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Directive Agency

OCTOBER 20, 2017

The goal with your blog or resource content is to give more insight into common problems, address concerns, and present information that may educate the buyer. Lead generation content can include things like: White Papers. One for a free trial and a popup for a white paper. Free demos. Event access. Image Source ).

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. It would help people learn more about the business or school in this case. YouTube would make a good channel because it’s easy for videos to rank there. Are case studies a good way to connect with readers?

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Contently

APRIL 18, 2023

Thought leadership content led to purchase decisions for 48 percent of decision-makers in a global study. They do this by assigning a weighted value to actions prospects take, like viewing a sales page or downloading a white paper. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Sprout Social

MAY 18, 2016

One such report we use at Sprout Social is our Must Be Present social media engagement report. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. However, that’s not necessarily the case.

Demand Generation Agencies 77

Demand Generation Agencies Demand Generation Demand Webinar Metrics 77

ClearVoice

MARCH 26, 2020

Think mailers with specific incentives and creative ads that launch before YouTube videos. It sounds crazy, but there’s nothing better than getting mentions in media outlets, chatter from celebrities about your business and guidance from an outside perspective on how you’re presenting your business overall. White papers?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. IBM employees are encouraged to become Twitter-holics. Are you following @kodakidigprint on Twitter?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Marketing Insider Group

FEBRUARY 2, 2021

A CoSchedule study found that goal-setting marketers are 376% more likely to succeed than marketers who don’t set goals. Study Your Target Audience. Study Your Competitors. Case studies. White papers. Presentations. Use platforms like Vimeo and YouTube – where you can optimize your videos.

Paid Content 265

Paid Content Marketing Budget Paid Search Agency Advertising Channels 265

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Binary Demand

JUNE 3, 2024

Here are a few examples of B2B sales funnel activities tailored for the ‘Interest Phase’: Product-based blog posts Product pages FAQs Webinars White papers Guest posting Conventions Evaluation During the evaluation phase, you must show the prospect that your solution is the most appropriate for their needs.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

ClearVoice

APRIL 21, 2023

Each post ends with a call-to-action (CTA) that invites readers to download an accompanying white paper gated behind a lead capture form. The retailer then decides to publish the videos on YouTube, generating an additional revenue source for the company. A case study demonstrates expertise and provides tangible social proof.

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

Zoominfo

JULY 11, 2018

At this point, the marketers have developed a business case, are seeing early success and becoming more sophisticated with measurement and scaling ( source ). 48% of marketers plan to add YouTube to their content strategy in the next year ( source ). 31% call their maturity level adolescent. 25% say they have a young maturity level.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

SEPTEMBER 14, 2020

In case you are counting. 79% of B2B buyers share white papers with their coworkers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. But I paid her. Optinmonster).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It’s about humanization. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. This provides many marketing opportunities, including: Demonstrating expertise by letting attendees ask questions to presenters.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. Presentation. YouTube celebrities, athletes and influential entrepreneurs have been doing this for years. 6) Presentation. The truth is, video marketing isn’t as complex as it seems. Interview/Q&A.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

ClearVoice

APRIL 21, 2023

Each post ends with a call-to-action (CTA) that invites readers to download an accompanying white paper gated behind a lead capture form. The retailer then decides to publish the videos on YouTube, generating an additional revenue source for the company. A case study demonstrates expertise and provides tangible social proof.

Paid Content 52

Paid Content Work Management Content Marketing Marketing Management 52

BenchmarkONE

AUGUST 5, 2021

The in-depth white paper is also still effective. This is another way of demonstrating your expertise whilst presenting it in a more accessible format. Conversely, video content (depending on length and subject matter) might do better on YouTube or Instagram, in part thanks to a younger audience. .

Top of Funnel 95

Top of Funnel Webinar Metrics Marketing & Strategy Content 95

Zoominfo

JULY 21, 2019

At this point, the marketers have developed a business case, are seeing early success and becoming more sophisticated with measurement and scaling ( source ). 48% of marketers plan to add YouTube to their content strategy in the next year ( source ). 31% call their maturity level adolescent. 25% say they have a young maturity level.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

KoMarketing Associates

JANUARY 5, 2017

Whether you’re giving a tour of your office, showing everyone enjoying themselves at a company mastermind or giving a presentation, you’re sure to show your client a more personal look inside of your business. In most cases, a smartphone does the job. 360-degree photos and video cameras are relatively affordable.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). For that, I direct you to this white paper from Kapost CEO Toby Murdock. The benefit?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

SmartBug Media

NOVEMBER 18, 2022

The middle of the funnel is categorized as the consideration stage of the buyer’s journey, so offers like brochures and case studies are most effective. This landing page houses your gated content, such as a guide or white paper. Webinar A webinar, short for “web seminar,” is an online presentation.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98