Remove Business Blogging Remove Presentation Remove White Paper Remove Youtube
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Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. This white paper aims to change that perception of them.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Producing videos you share on YouTube as well your website. Publishing a series of blog posts around interviews of industry experts and influencers.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Get more from your presentations. Here are 20 ideas. Generate webinar registrations.

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A Blogging Style to Call Your Own

Industrial Marketing Today

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. It is definitely worth watching and it may just inspire you to find your own blogging style.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Get Engineers Can Sell white paper now.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

A white paper would fit the bill nicely here. That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to.