WebMarketCentral

OCTOBER 3, 2006

Finally, services such as Blazing Traffic may work better for consumer campaigns than in the b2b world. Also, the campaign is less than 25% complete; it's possible that the next 15,000 visitors will act completely differently from the first 5,000 (not likely perhaps, but possible ).

Traffic 20

Traffic Opt-in Act-On Internet Marketing 20

WebMarketCentral

JANUARY 15, 2007

Note that this tool works much better with IE than with FireFox. Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

OCTOBER 9, 2006

I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Once downloaded to an MP3 player, a podcast can be listened to on a plane, in a car, while working out -- virtually anywhere. Here's a bit of his wisdom: - Podcasts don't have to be short, despite what some people will tell you. .

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

DECEMBER 22, 2006

I worked my way through college cooking at and managing an Italian restaurant. Tag, you're it to: Albert Maruggi , Jay Lipe , Yvonne DiVita , and Shawn Hessinger. ** Terms: 5 things tag The web Internet marketing portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com. Maybe I should have sued.

Tagging 20

Tagging Internet Marketing Work Management Contact Marketing 20

WebMarketCentral

JULY 24, 2006

For many people, the answer is still their ISP's home page (at home) or whatever page their IT goup set it to (at work). Yahoo, Google and Netvibes all seem to be fairly browser-agnostic; Pageflakes appears to work best with IE. Where does your browser go when the click the "home" icon on the toolbar?

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

NOVEMBER 30, 2006

While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Seems like an interesting question, yet there has been surprisingly little written about it.

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

JUNE 22, 2006

You know what my favorites are. Just for reference purposes , the WebMarketCentral blog is listed near the bottom of the voting form, one of 30 entries in the "Blogs on general [multiple topic] marketing" category.)

RSS 20

RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

JULY 11, 2007

Examples include Kinetic Data's Glossary of Business Service Management Terms , Astrocom's explanation of why redundant Internet access is important and how it works, and real customer stories from unified voicemail and PBX-VoIP integrator Unimax. You can view other samples of their online marketing work here.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

JULY 17, 2006

CEO Casey Powell , who joined the company about a year ago, is a big fan of HowStuffWorks.com , the site that famously explains in simple terms how almost everything works, from ballpoint pens to rocket engines. That was the challenge facing Xiotech , a maker of storage area network (SAN) systems.

RSS 20

RSS Paid Search Agency Network Marketing Advertising Agencies 20

WebMarketCentral

JULY 23, 2007

tools work in small to mid-sized companies. According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 tools are marketing complex products and services which generally have long sales cycles. More than half of marketers embracing Web 2.0 activities. . _

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

DECEMBER 20, 2006

For example, one company I worked with said it "focused" on eight (!) Many companies, particularly smaller firms, struggle to properly define their target micromarket properly. The natural temptation is to spread efforts widely so as not to miss any possible prospects. vertical markets.

Verticals 20

Verticals Sales Cycle Segmentation Internet Marketing 20

WebMarketCentral

FEBRUARY 20, 2007

These three metrics tell executives how well search marketing efforts are working, how efficient those efforts are, and whether web marketing productivity is getting better or worse over time. Next, they want to know the top search marketing keywords -- which phrases are drawing the highest number of clicks.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

AUGUST 10, 2005

There are only a handful of companies that do both marketing/sales work and operations management work. When you do both, you attract companies that already have a systems view ofhow things really work. Our clients are local, national, and international. We are one of them. As Mark Twain said, '"Why not go out on a limb?

Word of Mouth 20

Word of Mouth Differentiation Work Management Consulting 20

WebMarketCentral

OCTOBER 26, 2006

Furthermore, it's human nature that even honest people are more likely to complain about an unpleasant commercial experience than to praise an offering that simply works as it's supposed to. Judging by the surging traffic to social networking sites, my skepticism may be misplaced.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

DECEMBER 31, 2005

I resolve to put a real effort into making trackback work effectively. Work is important, but it's not the most important part of life. What drives them, what motivates them, and how to reach them in a way that is helpful -- never intrusive. I resolve to try to blog more frequently and eloquently. And avoid using sentence fragments.

Planning 20

Planning Newsletter Marketing & Strategy Marketing 20

WebMarketCentral

FEBRUARY 20, 2006

RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively. Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business. Go ahead, unleash your inner author.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

MAY 14, 2006

I shared that lesson in a company I was doing some work for a while back. One item that immediately caught my eye was a paragraph in the introduction by editor Anne Holland : "The more broad the copy was, in a misguided effort to appeal to more people, the less it appealed to anyone.to

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

DECEMBER 12, 2007

I'm currently Chairman of Neurognostics, a life sciences spin-out from the Medical College of Wisconsin, and also President of ETR Group, LLC, which recently sold the world's largest Christmas-specific portal on the Internet, Christmas.com. WMC: What made you decide the world needed a website like TopNetPix?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

OCTOBER 23, 2006

Fortunately, this seldom works -- institutional and other large investors rarely pay attention to these boards, and those who do are sophisticated enough to spot a short-seller miles away. More broadly, however, it's easy for competitors or disgruntled former employees to pose as unhappy customers and attempt to cause mischief.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MAY 20, 2006

The government, of course, knows where you work, what you do there, where you live, how much money you make, and how many kids you have. If you live in a place that has toll roads, the government even knows the route you drive to work and about what time you normally arrive and leave.

Advertising Agencies 20

Advertising Agencies Privacy RSS Paid Search Agency 20

WebMarketCentral

JULY 29, 2005

Again, that's working today. Gratuitous key phrase of the week: WebMarketCentral, the Portal for Web Marketers, Officially Launched (my press release -- we'll see if/when the search engines find this). Hopefully, within a few weeks, I'll be able to report much improved results -- and validate my own advice.

Optimization 20

Optimization Press Validation Tagging 20

WebMarketCentral

JUNE 8, 2007

I worked there almost daily for 4 months. If you do but effort behind it, and you do it right, it really works all the way to your sales goals. JP: After just a year and the beginning of the dot.com bust, it was time for a break. My husband John and I headed to Paris, but not just for relaxation. WMC: Anything else you'd like to add?

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JUNE 11, 2006

As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals. I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

AUGUST 11, 2008

The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work. We hope to make some exciting announcements around this effort during the fourth quarter of this year.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

JUNE 4, 2007

Jack Jia , founder of Baynote , has a different idea—a concept he believes will work better than behavioral targeting and be far less invasive to individual privacy. It is hard for us to accept that people do not fall in love with works of art only for their own sake, but also in order to feel that they belong to a community.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

NOVEMBER 27, 2005

Had the company known this sooner, they may have been able to get extra work or a partial refund from the SEO firm, depending on contract terms. When a (smart) consultant followed up with them later, he investigated and discovered that their search position had barely budged.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

NOVEMBER 24, 2006

This size limit should be bumped up considerably.

Work Management 20

Work Management Marketing Management Consulting Advertising Agencies 20

WebMarketCentral

OCTOBER 16, 2005

What's worked, and what hasn't? You have to sit down and ask them where their pain is, what works, and where are you struggling?” If not, you'll need to pursue other ideas (while also working to get adequate system capabilities in place). Ask lots of questions, of lots of people. What's been done in the past? A: Analyze.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

OCTOBER 16, 2008

In addition to URLs, perform other on-page SEO work to optimize each page for its corresponding set of target key phrases by optimizing title tags , on-page headings (h1, h2 etc. tags), use of key phrases in bold and italic, and a target keyword density of 1.5% Here are several more tactics for SEO link building.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

OCTOBER 7, 2005

Though I had plenty of opportunities to write, I worked for a number of start-ups in the late 1990s, as a web-content writer, and I was being published both online and off, I wasn't accomplishing any real goals. We enjoy working with men, also. Now, I'm both writer and publisher. YD: Short version -- I was frustrated being an employee.

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

SEPTEMBER 19, 2005

While doing some Web strategy consulting work recently for a large office products company, I evaluated several competitors' Web sites. One site -- Avery.com -- stood out not only as the best in the industry, but as an example of creativity and utility uncommon in any industry.

Paid Search Agency 20

Paid Search Agency Companies Work Management Copyright 20

WebMarketCentral

APRIL 1, 2006

. * Get PR in major magazines (e.g.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

SEPTEMBER 24, 2005

After graduating from Illinois Institute of Technology (IIT) in 1991, I started working for International Business Machines ( IBM ), assisting them in Data Networking and Operations. So, I did some research, wrote an 80-page business plan, decided to start my own business, and started working on it.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

MARCH 31, 2008

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. This is based on the past 12 months worth of traffic data for this blog and for the WebMarketCentral marketing portal site. and Zimbio —about 1% each.

Social Networks 20

Social Networks Traffic Digg Wikipedia 20

WebMarketCentral

DECEMBER 28, 2006

Accept projects only in your strength areas; you'll be more likely to avoid delivering poor quality work. Plus, you'll have other talented individuals referring work to you in their non-strength areas. Develop a network of talented people in your non-strength areas. Price fairly.

Ethics 20

Ethics Consulting Work Management Marketing Management 20