Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. To help them more easily share results from social across your company, use our social media scorecard templates to give leaders a digestible view of their brand’s (and your company’s overall) health and strategy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Hubspot

SEPTEMBER 29, 2023

Through the platform, you can see performance patterns, leave feedback on your reps’ calls, and identify top performers by looking at performance data. You’ll also get a comprehensive view of customer interactions — you can even enter terms into the platform’s search function to see specific conversations. Sales Coaching Tools Gong.io

Enterprise Management 59

Enterprise Management Work Management Software Lead Scoring 59

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. The launch was accompanied by a captivating advertising campaign led by Ryan Reynolds’s Maximum Effort, showcasing these products.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Sage Marketing

JULY 23, 2023

In today’s ever-changing world of data and user privacy, B2B tech startups face a big challenge: understanding how customers interact with their businesses across multiple platforms. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Brightedge

MARCH 17, 2022

We partnered with Oncrawl, one of the leading technical SEO data science platforms. Google Shopping Experience Scorecard Rewards Customer Experience. Google has launched a program for select merchants called the “ Shopping experience scorecard.” But this isn’t an issue for other platforms like TikTok.

SEO 52

SEO Lead Scoring Lead Ranking SERP 52

Biznology

FEBRUARY 22, 2022

As a platform, that theme makes perfect sense for business leaders to champion. It’s a customized scorecard paired with a report of strategic insights outlining how you show up as a HEARTI leader. When most think about health and wellness, the focus is on traditional western medical approaches.

Thought Leadership 104

Thought Leadership Paid Search Agency Communities Curation 104

ClearVoice

MARCH 6, 2019

Expanded ad strength scorecard: This scorecard details what you need to do to make your responsive ad even more effective. Facebook, Instagram, and Snapchat are three prime platforms that use vertical video extensively. Vertical video is changing content marketing, whether we like it or not.

Trends 109

Trends Examples Content Marketing Verticals 109

Salesforce Marketing Cloud

FEBRUARY 23, 2022

From real-time maintenance alerts that prevent unnecessary repairs to driver safety scorecards that keep workers safer, telematics is transforming business. This can happen thanks to cloud technologies and 5G networks working together with platforms like Salesforce, which offer industry-specific clouds. read now.

Marketing AI 96

Marketing AI Ad brokers Work Management Marketing Management 96

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Media and entertainment company Paramount Global, for example, is using data as the foundation for its newly launched diversity reporting platform. The platform, powered by Salesforce, measures diversity across numerous teams, including writers, directors, wardrobe stylists, and stunt workers.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

ClickZ

JULY 18, 2019

Business user empowerment, considering not just functional capabilities, but how well a platform attracts and incentivizes customers and responds to shopper demands. Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing. Image provided by SAP. out of 5.0)

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Martech Advisor

FEBRUARY 19, 2020

Tap into your CFO for guidance on the metrics used to gauge business health and progress toward strategic goals, then use this insight to create a scorecard that connects experience metrics with operational and financial impact. Create a balanced scorecard that incorporates the benefits to stakeholders across the company.

ROI 89

ROI Case Studies Paid Search Agency Customer Surveys 89

Martech

AUGUST 22, 2022

That’s not much of a limitation since all the scorecards, visualizations and table rows are replicated for each segment. Audiences will also automatically be available in the linked Google Ads account and can be used in other Google Marketing Platform integrations, including Google’s A/B testing tool, Optimize.

Marketing Analytics Tools 107

Marketing Analytics Tools Segmentation Analytics Google 107

Martech

JUNE 3, 2022

Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. She recommends marketers put together a high-level overview of their analysis for managers, what she calls an ABM scorecard (shown below). More B2B marketers are adopting account-based marketing than ever before.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Digilant

MAY 6, 2021

This is a cross-platform analytics software that helps gather information on ad impressions and content views to measure and drive attention through watching exposure, quantifying the audibility of messages, and measure viewability in-geo and in-demo in real-time. This is a SaaS platform designed for larger businesses. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

This is a cross-platform analytics software that helps gather information on ad impressions and content views to measure and drive attention through watching exposure, quantifying the audibility of messages, and measure viewability in-geo and in-demo in real-time. This is a SaaS platform designed for larger businesses. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Martech

FEBRUARY 8, 2024

As for BOFU lead magnets, consider preparing something like a scorecard for lead generation agency evaluation. For example, to capture people coming to your website from the review platforms, you can add a lead form that instantly books a call with your sales execs: Finally, a few more tips from our experience.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Hubspot

OCTOBER 30, 2018

With Google Data Studio, you can visualize your data in numerous charts, graphs, and pivot tables, like time series, bar charts, pie charts, tables, heat maps, geo maps, scorecards, scatter charts, bullet charts, and area charts. Google Data Studio is part of Google Marketing Platform, so its interface will look like Google Drive’s interface.

Google 101

Google Marketing Analytics Tools Marketing Report Press 101

Hubspot

APRIL 3, 2019

Common frameworks used in strategic planning include the Balanced Scorecard (BSC), Objectives and Key Results (OKR), and the Theory of Change (TOC). The Balanced Scorecard (BSC). Cascade Strategy helps you create a plan and execute it with its strategy planning platform. This provides a clear action plan for the company.

Planning 70

Planning Work Management Marketing Management Terms and Conditions 70

Content Marketing Institute

AUGUST 3, 2018

Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. As not all content is produced for the same reason, the scorecard helps Venetta measure success across a set of criteria. CMWorld Click To Tweet.

Lead Ranking 57

Lead Ranking Marketing Qualified Leads Enterprise Management Work Management 57

Martech

DECEMBER 8, 2022

If you’d like to avoid Yelp guideline violations or potentially having your Yelp listing removed altogether, we suggest sticking to Google and other review platforms when requesting new reviews. Developing a scorecard that tracks reviews by locations (similar to our SERP score, but for reviews).

First-Mover Advantage 112

First-Mover Advantage Guidelines Work Management Click Rate 112

Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A HubSpot held its annual INBOUND conference in Boston last week. My own attention was more focused on the product announcements.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Hubspot

MAY 2, 2019

The platform allows us to reduce mental shortcuts, mitigate bias , identify problem areas, and measure success -- all big changes. Ultimately, the Greenhouse tool is good leverage, but the learning curve extends beyond just showing users how to build scorecards in Greenhouse. That's where Greenhouse Inclusion and HubSpot meet.

Hubspot 69

Hubspot Transparency Eye-Tracking Work Management 69

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. xiQ Workbench is a search engine, curation and content management system, all combined in one platform. xiQ is the only platform associating (DISC) personality analysis with each prospect! Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Allocadia

MARCH 18, 2020

Along with a framework for picking the right MPM platform and a handy capabilities scorecard for comparing systems, we’ve got a whole breakdown of common marketing challenges and how MPM can address those pain points so your team can be more efficient and drive more impact.

Budget Programs 59

Budget Programs Work Management Marketing Management Aggregators 59

Heinz Marketing

JANUARY 23, 2020

The common marketing scorecard likely looks vastly different from the CFO’s dashboard, and that’s fine. This includes drip campaigns from your marketing automation platform and also means increasing the number of customized segments (addressing distinct members of the buying committee as well as differences in industries).

Marketing Budget 101

Marketing Budget B2B Marketing Practices Budget Programs 101

Adobe Experience Cloud Blog

MARCH 28, 2019

For his part, Lucas announced an industry-first partnership with conversational marketing platform Drift to power customer experiences with “conversational account-based marketing” (ABM) via live chat, one of the fastest-growing channels for B2B marketers. When ABM goes wrong, Kao said, customer experiences can suffer.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

chiefmartech

JUNE 22, 2021

As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. It’s some of the technologies that we identified in the virtual stack platform — which isn’t just a martech stack, but really a business-wide tech stack. Surely a better opinion, right?

Digital Transformation 104

Digital Transformation CMO Marketing Automation Services Thought Leadership 104

Customer Experience Matrix

APRIL 15, 2014

Methods to meet them are technology options, such as integrated suites, best of breed systems, and platforms-and-apps. In fact, I recommended a suite specifically to make the point that the platform-and-app architecture seen as the future of marketing tech by many people (myself definitely included) isn’t always the right solution.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Biznology

AUGUST 17, 2018

Launched eight years ago by the digital ad platform company Terminus, #FMF has taken on a life of its own. We need one scorecard,” said Vajre. But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. Here are some of the many ideas I gleaned.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Terminus

FEBRUARY 17, 2022

Terminus has incredible Scorecard capabilities – We established scorecards for each of our different cohorts and compare them against each other, slicing and dicing the data in many ways. It used to take us months to get data organized for quarterly reviews, but with Terminus, we now do it quickly.

Top of Funnel 26

Top of Funnel Account Based Marketing ABM Acquisitions 26

Sprout Social

MAY 7, 2020

billion monthly active users on the platform, Facebook continues to be the most used social platform for both consumers and marketers. This may help users create a more data-centric, scorecard view of their content. If you want to learn more about Facebook performance, you’re in good company. With almost 2.5

Ideal Customer Profiles 90

Ideal Customer Profiles Paid Social Agency Eye-Tracking Paid Search Agency 90

Outreach

JANUARY 10, 2019

As the leading Sales Engagement Platform, we've also learned from our thousands of customers about what works for them as they implement or expand their outbound sales processes. Your Sales Engagement Platform. A Sales Engagement Platform (SEP) is the most important outbound sales tool you can have in your arsenal (we're biased).

High Quality Lead 69

High Quality Lead Paid Search Agency Outreach Training 69

AdSquare Audiences in Motion

FEBRUARY 25, 2019

a platform providing precise, real-time visualization of campaign and app performance from ad impression through user lifetime value. When an advertiser logs in to our platform, they can build an audience and we can tell them exactly how that audience has been made?—?what

Transparency 40

Transparency Mobile Advertising Advertising Mediums Impressions 40

TrustRadius Marketing

JANUARY 15, 2020

If you’re researching, evaluating, and/or implementing a new email platform, make sure you have a handle on your organization’s needs. Email Platform Requirements Template. Download a free copy of the email platform requirements template here. RFI Template for Email Platforms. How a requirements document helps.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Engagio, an ABM automation platform provider, announced an engagement-based attribution capability for the organization’s account-based attribution solution. Audience Targeting Improves Paid Search.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Bionic

OCTOBER 9, 2019

Data Studio gives you access to the full gamut of charts for your reports: area charts, bar charts, bullet charts, combo charts, geographic maps, pie charts, pivot tables, scatter charts, bubble charts, scorecards, tables, and time series, and treemaps. Combine Bionic Data with Other Platforms. The only limit is your imagination.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Paid Search Agency 40