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The 7 Building Blocks of a Solid Content Marketing Plan


However, producing more content is only productive when you have a solid plan in place. solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. So why not get started on the right foot and nail down a solid plan? Marketers are creating more content than ever. Be useful.

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B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts. So here is a roadmap for a successful marketing plan. 1. Write a marketing plan. 4. Simple, right?

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. Studies show that people work very well with visual management tools such as the one page marketing plan.

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4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. Another roadblock is lack of visibility into marketing plans.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. This is only a content summary. Please click on the headline to read the full article.

Jumpstart your 2017 Marketing Plan with these 10 Tips

B2B Marketing Insider

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. But is January really the best time to begin your revisit? Probably not. Content Marketing

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7 Steps to Stress Free 2016 Planning


Budget and planning season is upon us. With executives and finance scrutinizing every penny, you know that you need to be ready to defend your plan. Don’t shudder this year when it comes to planning and budgeting for next year. Things Every Marketer Should Do to Prepare for 2016 Planning to get: Detailed checklist for end of year to-dos. Benefits of plan and budget.

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How to Plan & Execute Effective 'Welcome' Emails


How to Plan & Execute Effective 'Welcome' Emails. We'll dive into some more specific email inspiration in the section below, however, when it comes to planning the content for your emails, you'll want to keep these two things in mind: Personalization. If you plan on email subscribers weekly, let them know. How successful are your 'welcome' emails? Let's get started.

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B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. What are your plans for 2016? B2B Marketing. processes are fundamentally changing. content.

How to Run Marketing Better with Effective Budgeting and Planning

It's All About Revenue

It’s business planning season and we all know what that means — you’re in the trenches hustling to produce innovative, targeted, and dare I say it ‘proven’ business plans for how you are going to achieve corporate objectives and exceed revenue targets. Do you know the revenue impact of your plan? Am I right? Perhaps. Now that’s positive ROI!

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Don’t wait any longer, make Google + a part of your business plans today! Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

Is Your Marketing Plan the Right One?


Planning is the first step toward successful campaigns. Marketing Planning Hive9That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do.

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Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.] This is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. What are your plans for 2016? B2B Marketing. processes are fundamentally changing. content.

Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. To start creating your content plan, the first thing you’ll need to do is assign ownership.

2016 MarTech Planning: It’s Time for Evolution, Not Revolution

CMO Essentials

With marketers deep into 2016 planning and budgeting, there’s no better time than the present to strategically rethink the connection between your marketing initiatives and technology investments. Like creating a floor plan before building a house, this is a methodical approach that can deliver incredible value to your 2016 marketing planning. Work With What You’ve Got.

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Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Modern B2B Marketing

Author: Lizzy Funk Starbucks has added the highly-anticipated pumpkin spice flavor to its menu, radio stations are planning their upcoming holiday music playlists, fall foliage is just around the corner, and scary Halloween decorations seem to be popping up just about everywhere I go (yes, I’m a scaredy cat). This is also where you can start planning out your budget. Now look at you!

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year? How much of your plan focuses on engaging with and adding value for prospects and customers? If you need help with your marketing plan, contact New Incite today. Know your customer. Find out what makes them tick.

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B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. What are your plans for 2016? B2B Marketing. processes are fundamentally changing. content.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The solution is a written web site project plan. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. Once the web developer’s proposal and specification is accepted, the web plan can be updated with appropriate changes so that everyone is on the same page.

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Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work.

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Planning Social Media Content? Ask Yourself These 9 Questions


Like many other things in life and in business, planning ahead is the way to go. To avoid becoming one of those brands whose Facebook page hasn't been updated in months -- and we've all seen them -- learning to plan and schedule your social media posts in advance is key. Questions About Planning and Scheduling Social Media. 1) What are you promoting? Ready to start planning?

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Why Budgeting Requires Better Marketing Planning


Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

Common Strategic Planning Mistakes


The CEO of a regional engineering firm recently told me, "I've participated in about 25 strategic planning efforts with this firm, and I don't know that I've found any of them really satisfying." McKinsey survey of 796 executives found that only 45% of them were satisfied with their company's strategic planning process. How effective has your firm's strategic planning been?

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Marketing Soapbox marketing results strategic planning

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Steps to Get Your Marketing Plan Under Way

B2B Lead Blog

Whether you’re an entrepreneur or a bourgeoning startup, marketing strategies compose the very heart of your operation. When looking to develop an effective marketing strategy, you need to approach the process strategically; the goal is to implement an effective strategy from the start. Here are some tips to get your marketing strategy under way without […]. Big Data Marketing big dat

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

The time to plan your budget for next year is fast approaching, and no one’s budget is unlimited, no one’s time endless. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. Last year , we also detailed the top trends to help plan your budget. There are many others.

What Does a Content Marketing Plan Look Like?

Type A Communications

September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you. read more. Content Marketing Content Strategy Marketing content marketing content strategy

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Making SEO a Priority During Website Launch Planning


This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Project Planning. Whether you’re in a role at an agency or in-house overseeing a website launch, it’s important to start with an exercise in project planning. Launching a new website is a large undertaking and an extremely huge challenge.

Plan to Have a Few Failures


We learn as we go and marketers today need to be agile, to try new things, plan to take chances to see what works…knowing not everything will be a success. During Content Marketing World’s Executive B2B Track (full disclosure it was sponsored by ANNUITAS), I listened to executives throughout the day discuss what they had done to attain success. The buyer is in control.

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Use These 5 Steps To Plan for Better Lead Nurturing

It's All About Revenue

Once your plan is locked down, document it so that you can share it and so you’ll remember why you made certain decisions. 4. Plan Your Lead Nurturing Process Determine the campaign goal, message flow, content offers, communication channels (for example, perhaps email works better than the phone in one stage), and overall cadence based on previous interactions.

Should your B2B Marketing Plan Include Company Personas?


Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. In fact, in a recent benchmark study , an overwhelming 93% of respondents confidently understood the drivers and responsibilities of their buyers. B2BZone b2c Blog

18 Tips for Planning a Flawless New Product Launch


If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. Quite simply: If you have big news, you need a big plan. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan.

Be Prepared! 8 Tips for Planning a Successful Webinar


Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. In order to succeed, you need to create a plan and make sure everyone on your team is on board. But without the right plan in place, you run the risk of low attendance and unengaged audiences. What does it take to create a strong webinar plan?

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The One Day Business Plan Worksheet

Puzzle Marketer

This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet. This is a great lead generation tactic that could get your more eyeballs and if your content is properly branded, sales will follow. 2) The One Day Business Plan Worksheet is a great document. THE One Day Business Plan™ can be used to summarize your business proposition when time is of essence. It also provides an excellent first step to getting your thoughts organized — a suitable road map for a more comprehensive plan.

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How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” In the meantime, I hope this helps you with  How To Plan And Build A Successful Content Marketing Strategy. How To Plan And Build A Successful Content Marketing Strategy from Michael Brenner. There are 1.8

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Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

It's All About Revenue

Your content will be most effective when it’s planned, produced and published for a specific persona. For more on how to maximize content marketing download the Modern Marketing Essentials Guide to Content Marketing , where you'll learn: How to develop a balanced content marketing plan to support your most significant business objectives. Content Marketing Content Measurement Content Planning Content ProductionThe growth of digital content has exploded. That’s right. Multiple times per week. Start with a simple content map. Define Your Buyer Stages.

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Your 2012 Sales Plan

Your Sales Management Guru

  Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. 7.1.4      Growth Plan (hiring plan). Training Plan. 8.1.5      New Hire Training Plan.  . Compensation Plan (Link to Reward and Recognition). offerings in 2011? capability in 2011? Still true?  . Executive Summary. Sales Goals.

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