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The 7 Building Blocks of a Solid Content Marketing Plan

Visually

However, producing more content is only productive when you have a solid plan in place. solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. So why not get started on the right foot and nail down a solid plan? Marketers are creating more content than ever. Be useful.

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4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. Another roadblock is lack of visibility into marketing plans.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. Studies show that people work very well with visual management tools such as the one page marketing plan.

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B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. Now marketing plans are even more important, because there are more moving parts. So here is a roadmap for a successful marketing plan. 1. Write a marketing plan. 4. Simple, right?

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Content Methodology: A Best Practices Report

Create a Content Plan VI. plan to create more content this year than last. plan that will propel their initial publishing efforts. This plan spans the first 90 days, and allows an organization to track what works best and to optimize accordingly. V. Create a Content Plan The inputs to the content methodology. content plan. Create a Content Plan A.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work.

Plan 118

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. This is only a content summary. Please click on the headline to read the full article.

How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

Use These 5 Steps To Plan for Better Lead Nurturing

It's All About Revenue

Once your plan is locked down, document it so that you can share it and so you’ll remember why you made certain decisions. 4. Plan Your Lead Nurturing Process Determine the campaign goal, message flow, content offers, communication channels (for example, perhaps email works better than the phone in one stage), and overall cadence based on previous interactions.

Making SEO a Priority During Website Launch Planning

Act-On

This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Project Planning. Whether you’re in a role at an agency or in-house overseeing a website launch, it’s important to start with an exercise in project planning. Launching a new website is a large undertaking and an extremely huge challenge.

7 Steps to Stress Free 2016 Planning

Salesfusion

Budget and planning season is upon us. With executives and finance scrutinizing every penny, you know that you need to be ready to defend your plan. Don’t shudder this year when it comes to planning and budgeting for next year. Things Every Marketer Should Do to Prepare for 2016 Planning to get: Detailed checklist for end of year to-dos. Benefits of plan and budget.

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Evangelizing a Content Marketing Program

Plans to cut the. IN CUTTING CABLE PLANNING TO CUT CABLE. strategy for making it happen, a detailed road- map to guide you forward, and a plan for how. to plan how you’re going to take a data-driven. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY13 Defining Business Goals Successfully evangelizing and planning. clear list of goals and a game plan for how.

Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now

Modern B2B Marketing

Author: Lizzy Funk Starbucks has added the highly-anticipated pumpkin spice flavor to its menu, radio stations are planning their upcoming holiday music playlists, fall foliage is just around the corner, and scary Halloween decorations seem to be popping up just about everywhere I go (yes, I’m a scaredy cat). This is also where you can start planning out your budget. Now look at you!

Be Prepared! 8 Tips for Planning a Successful Webinar

Act-On

Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. In order to succeed, you need to create a plan and make sure everyone on your team is on board. But without the right plan in place, you run the risk of low attendance and unengaged audiences. What does it take to create a strong webinar plan?

Plan 55

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Don’t wait any longer, make Google + a part of your business plans today! Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.] This is only a content summary. Please click on the headline to read the full article.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. It didn’t take long for her plan to. self-evaluation and planning, and it’s. The importance of planning can’t be underestimated. for their lack of planning. Before you start to plan your content marketing roadmap, you need to. knowledge of the general topic you plan to focus on.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” In the meantime, I hope this helps you with  How To Plan And Build A Successful Content Marketing Strategy. How To Plan And Build A Successful Content Marketing Strategy from Michael Brenner. There are 1.8

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Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

It's All About Revenue

Your content will be most effective when it’s planned, produced and published for a specific persona. For more on how to maximize content marketing download the Modern Marketing Essentials Guide to Content Marketing , where you'll learn: How to develop a balanced content marketing plan to support your most significant business objectives. Content Marketing Content Measurement Content Planning Content ProductionThe growth of digital content has exploded. That’s right. Multiple times per week. Start with a simple content map. Define Your Buyer Stages.

Plan 94

Where’s your marketing plan? The most important marketing tool.

Fearless Competitor

“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. There is something very important in this book you need to know – the importance of a good written marketing plan  in your digital marketing programs.  In this book, he writes on page 76. If not, are you planning to write one.

Plan 101

The Must-Have Content Planning Calendar For 2016

B2B Marketing Insider

The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group. You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year. Content Marketing

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Study: How Much of Your Content Marketing Is Effective?

In November, we surveyed more than 600 marketers about their fears, ambitions, and plans heading into 2015. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Introduction 4 II.

Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. To start creating your content plan, the first thing you’ll need to do is assign ownership.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. Image courtesy BigStock.com The post Your social media strategy plan: Where do you START? Today’s post provides a step-by-step overview on how to move ahead. It must start with … 1. You need rich content.

2016 MarTech Planning: It’s Time for Evolution, Not Revolution

CMO Essentials

With marketers deep into 2016 planning and budgeting, there’s no better time than the present to strategically rethink the connection between your marketing initiatives and technology investments. Like creating a floor plan before building a house, this is a methodical approach that can deliver incredible value to your 2016 marketing planning. Work With What You’ve Got.

Plan 50

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

The solution is a written web site project plan. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. The written web plan is an iterative process. Once the web developer’s proposal and specification is accepted, the web plan can be updated with appropriate changes so that everyone is on the same page.

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Staffing and Launching Your Content Marketing Program

great mission statement speaks not only to your con- tent plan and goals, but also captures who you are as a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year

It's All About Revenue

70% of B2B marketers plan on producing more content over the next 12 months. That means more than three-fourths of B2B marketers plan to create more content than they did last year (when only 70% made that statement). No matter what area of modern marketing you look at when reviewing the year that was 2015 , you will find growth, relevance and efficiency. Content Marketing

Plan 123

4 Simple Plays To Jump Start Your Social Selling Game Plan

B2B Marketing Insider

The post 4 Simple Plays To Jump Start Your Social Selling Game Plan appeared first on Marketing Insider Group. Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? However, that disparate presence is a far cry for […]. Content Marketing

Plan 91

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year? How much of your plan focuses on engaging with and adding value for prospects and customers? If you need help with your marketing plan, contact New Incite today. Know your customer. Find out what makes them tick.

Plan 66

Sales and Marketing Plans Need to be Aligned

Great B2B Marketing

In the best-case scenario, we get to review and provide input for the sales plan. At the least, we want to understand the sales model so that we can formulate a marketing plan of attack that best supports the sales plan. Let’s now look at the second sales model and how we align it with the marketing plan. Marketing Plan Sales Model Sales Plan

Plan 58

B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. What are your plans for 2016? B2B Marketing. processes are fundamentally changing. content.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan. Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan.

Plan 81

A 6-step plan to determine your social media strategy

grow - Practical Marketing Solutions

The post A 6-step plan to determine your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to determine your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. nobody sees the post any more. Really.

Social Planning. A {growtoon}

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at   EverythingIsMedia.com. growtoons} kacy maxwell social media cartoon social media humor

Plan 69

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

Here’s the game plan if you’re a willing entrepreneur: Create an interface that is bold, conversational, and truly user-centric. Your plan to unseat Facebook. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. But who cares? Facebook is not a “technology.” Facebook is a lifestyle.

Plan 104

B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. What are your plans for 2016? B2B Marketing. processes are fundamentally changing. content.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Keyword Finder  helps you find long tail, low competition keywords to guide your content marketing plans. The post 22 Free Content Marketing Tools To Drive Your Content Marketing Plans appeared first on B2B Marketing Insider.

Plan 146

Common Strategic Planning Mistakes

E-Quip

The CEO of a regional engineering firm recently told me, "I've participated in about 25 strategic planning efforts with this firm, and I don't know that I've found any of them really satisfying." McKinsey survey of 796 executives found that only 45% of them were satisfied with their company's strategic planning process. How effective has your firm's strategic planning been?

Plan 53

The Strategic Planning Checklist for Content Marketers

Visually

Content marketing without a solid plan has the exact same results. What follows is a strategic planning checklist to keep your content marketing efforts on target. 1. Chronologically, this might be the last step in the process of developing your strategic planning checklist. Share your plans with your team. Now, go forth and plan! Nowhere close to the mark. goals.

Plan 46

10 Reasons Twitter is essential to your content marketing plan

grow - Practical Marketing Solutions

The post 10 Reasons Twitter is essential to your content marketing plan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. by Giuseppe Fratoni Related Stories Case Study: Denny’s flips its audience with a sassy social media strategy Your social media strategy plan: Where do you START? Let me know what you think. Enjoy my slides! Comments Great tips Mark.

B2B Marketing Trends for 2016

get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. What are your plans for 2016? B2B Marketing. processes are fundamentally changing. content.

True Story: Without a marketing plan, he planned to fail!

ViewPoint

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? It had coffee stains on it, was ragged and marked up, but sure enough it said ‘Marketing Plan’ right at the top. After all, we’ve been growing at 10% a year.”. “A great many companies have a plan for marketing,” I said. We need a plan.”. This is what happened. Try pay-for-click.

Plan 57