B2B Memes

DECEMBER 1, 2010

has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports. In other words, it matters who puts the content together, and what personal insight they add to it. and stitch them together using a choice of pre-defined phrases.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. The way forward for journalists is not commodity content but uniquely personal content. Without the I , there’s no you.

Startups 100

Startups Press Software Intent 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Although not essential, a brilliant way to build your brand is to write and publish a book.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. The personal over the corporate. If all goes well, it will be available next month. Stay tuned. Collaboration over control.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

JUNE 26, 2012

For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications. Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.” Jonah Lehrer.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JULY 13, 2010

It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. Tags: Content Marketing Writing content corporate journalism Ethics. But one way or another, it must be done.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

APRIL 12, 2012

Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. Brooks played a small role in a post I wrote earlier today on the New-Media Survival Guide website suggesting that journalists should write a Firing Manifesto. News Journal. What was his offense?

Social Media 100

Social Media Media Positioning Activities 100

B2B Memes

JANUARY 29, 2011

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Low-grade writing, editing, and reporting are harder to avoid when you’re expected to publish a lot of copy quickly and at low cost.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

JANUARY 10, 2011

But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. In a market with only three or four voices, only a crazy person would spend the money to become great.”

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

MAY 11, 2011

Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. But what if the person who made the point was you ? Big ideas justify repetition. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Somehow, what you’ve written sounds so familiar.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I don’t believe there is much of a distinction between personal and professional when it comes to the Web. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

NOVEMBER 8, 2010

I never charge young writers for advice or rewriting poorly written pieces, and have many who write for me… ALWAYS for free!&#. What caught its attention here was the irresistible combination of ignorance, arrogance, and bad writing in the editor’s response. institution.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

NOVEMBER 7, 2011

His sensibility, Gladwell writes, “was editorial, not inventive. Though it’s not a personality trait that serves editors well, in their work, a touch of ruthlessness, a soupçon of Jobs-like jerkiness, is sometimes a necessity. His gift lay in taking what was in front of him. and ruthlessly refining it.”

Rules 100

Rules Opinions Focus Group Trust Marketing 100

B2B Memes

JUNE 2, 2010

Personally, I don’t need convincing. If that doesn’t happen, the only option is to write off your employer and seek training on your own. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

SEPTEMBER 19, 2011

But what journalist hasn’t thought at some point or another about going long-form and writing a book? But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. Realistically, though, it was only an option for the very few. Probably not.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

JUNE 24, 2011

To support his position,” Filloux writes, “Jarvis mentions Brian Settler’s coverage of the Joplin tornado.”. In a subsequent attack on Jarvis’s advocacy of process journalism , Filloux says, “personally, I’d rather stick to the quest for perfection rather than embrace the celebration of the ‘process.’” I would suggest to M.

Class 100

Class Press Opinions Paper 100

B2B Memes

SEPTEMBER 1, 2010

applies a personally meaningful filter to my reading. Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. By drawing its content from a Twitter feed, Paper.li

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

DECEMBER 10, 2010

As she reports, each of them has included a personal ethics statement on an “about me” page. Because of a potential conflict so huge that it could influence virtually every story she writes. For them, as they write, there is “ little. If Swisher hadn’t needed to write one, they would surely not have bothered.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. I am happy to say I met my goal. This month, I’m setting my sights on Twitter.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

SEPTEMBER 9, 2010

A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us. Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JANUARY 31, 2012

I’d be the first person to suggest that if you have the slightest interest in self-publishing, you should do it. It wasn’t until I made a fairly detailed writing and publishing schedule and committed myself to it that I was able to produce the book. Giving it away just wouldn’t feel the same. It’s really not that hard.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Moreover, I discovered that my writing was none the worse for the time limits and daily quota I imposed on myself.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

SEPTEMBER 28, 2011

Is what you write worth publishing? Whether you call it the lizard brain , or the Resistance , or simply taste, most of us have personal quality filters that aim to eradicate anything we perceive as flawed. Wouldn’t we all be better off if we didn’t spend so much time writing, reading, or otherwise consuming second-rate content?

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

FEBRUARY 3, 2012

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space.

Privacy 100

Privacy Facebook Social Media Twitter 100

B2B Memes

AUGUST 12, 2011

In order to truly be engaged in the Twitter cocktail party,” he writes, “I needed to dive into the conversation. I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. Conversational. Editors Need to Think Like Marketers.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

B to B 100

B to B Media B2B Ethics 100