partners Business Related Topics 
The Point
JANUARY 11, 2024
Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. But as a prospective partner, my priority is our business. If our clients succeed, we succeed.
Martech
APRIL 17, 2024
The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook. TransUnion, with its background in credit reporting, is just one of the businesses out there sitting on a ton of audience data.
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ClickZ
JANUARY 12, 2024
Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners. By embracing TikTok’s dynamic platform and partnering with Fospha, they saw a 20% increase in revenue and a 7% improvement in ROAS, illustrating the power of a data-driven, top-of-funnel approach.
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
Search Engine Journal
MAY 4, 2022
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On Free Training Program For Small Businesses appeared first on Search Engine Journal.
Martech
FEBRUARY 13, 2024
Traackr, the international influencer marketing platform, is partnering with Snap Inc. This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. Business email address Subscribe Processing. Specific aids to brands. In your inbox.
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In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value.
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B2B business-client relationships are often more complex than those in the consumer world. Or do they select a reward that is beneficial to their business or the associates who work for them? At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. What should they redeem for?
Speaker: Jason Tanner, CEO of Applied Frameworks
Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. Integrate product strategy with the business model of the product. During this interactive session, you will learn how to: Identify the elements of product strategy.
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