NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Moreover, bias might be present in the large datasets that train the model.

Marketing AI 111

Marketing AI User-Generated Content Training Press 111

Lead Forensics

MARCH 12, 2024

Why is it a good idea to present your information in this way? If not, then consider alternative forms of content that might work better, such as a white paper, video or SlideShare. Decide How To Present The Data With the information you now have together, it’s time to decide which will be the best way to show off your data.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Trade Press Services

FEBRUARY 12, 2024

Six years later, he was recognized as a top athlete at his university, winning numerous awards, was accepted onto the ESPN Academic All-America Team, and was presented with his university’s presidential medal. After a year-long recovery, Clear returned to the baseball field. Atomic Habit Law No.

Product 90

Product Rules Press Paper 90

Kevin Indig

JULY 3, 2023

But it’s not enough to just present the strategy. As described in Colin Bryar and Bill Carr’s book Working Backwards , written narratives provide more context, allow meeting participants to comment, and don’t rely on the presenter rehearsing the deck. Executives always drive toward a decision.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Martech

NOVEMBER 11, 2021

“In order to create successful webinars, you have to keep your audience’s attention during that experience,” said Shalini Mitha, VP of Product Marketing at ON24, in the same presentation. For example, if she answers polls or downloads white papers — all the clues that can turn this customer engagement into rich insights.

Webinar Metrics 113

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 113

Sprout Social

MAY 31, 2023

We don’t have to sit around and add numbers with paper and a pencil anymore. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. That said, not using AI also presents risks of its own. It’s like the invention of the graphing calculator for math.

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Salesforce Marketing Cloud

MARCH 21, 2022

We can now hail a ride with Lyft, pay friends back through Venmo, have groceries delivered by Amazon, and find answers to pressing questions on Google. Paper-based processes are slow, allow for significant duplication and room for errors, and may involve more steps than necessary. Constituent and customer experience.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Hinge Marketing

FEBRUARY 27, 2020

Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. If you license research , you could co-present with an analyst from the publishing organization. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Trade Press Services

SEPTEMBER 25, 2023

Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success. How you present it will significantly impact their decision. The post What Your Buyers Think About You (And What You Can Do About It) appeared first on Trade Press Services.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Presentations . Research papers . Press release.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Contently

APRIL 12, 2018

I’ve never included the final piece, which ended up reading like a press release, in my writing portfolio. ” Even lower-profile subjects will have some sort of online presence—perhaps a presentation they’ve uploaded to YouTube or an article they’ve written. How do you know when you’ve done enough research?

Tips 145

Tips Wikipedia Press PR 145

Biznology

FEBRUARY 17, 2016

On any given day, our outboxes contain the answers to some of the most pressing questions on your clients’ and prospects’ minds. Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Your presentation of information should follow journalistic principles.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Navigate the Channel

NOVEMBER 14, 2017

Awareness campaigns, online reviews and presentations are just a few of the ways that you can collaborate with social influencers. Your target audience will come to learn from the white papers or webinars that your influencer creates, and you will get leads and exposure from your sponsorship. Types of Campaigns.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return on Investment analysis originated at DuPont in 1912?)

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

ClickDimensions

JUNE 18, 2020

Marketers have had to press pause on some efforts while ramping up others. Webinars, with how they bring people together, might be more impactful than white papers. But who can blame us really for the overuse of such a word that describes 2020 so far so perfectly? In short, everything is different and constantly changing.

Planning 89

Planning Content Marketing Tips Content 89

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. See this earlier post for recommendations on what makes an effective white paper.). The following is a recipe for a good information kit.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

Schubert B2B

JUNE 19, 2018

Press Releases. In B2B marketing, press releases are still a useful way to reach your target audience by placing your news in trade publications that speak directly to your customer demographic. If you’re coming off of a busy spring trade show season, you probably need a little break from booths and presentations.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Oktopost

MARCH 7, 2022

Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Did it provoke a new white paper on customer pain points? Understanding what your customers and prospects need to alleviate helps you stay a step ahead of their needs. Competitor Analysis. Social listening.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

BenchmarkONE

SEPTEMBER 9, 2020

Presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent. Knowing that will inform how you want to present your brand and how you want to market your products to them. Did you know that solid branding can actually make your small business money? Small businesses can be fragile.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

NuSpark Consulting

MARCH 30, 2016

Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Other staff members you’ll need besides the presenter include: A marketer who can promote the event, handle logistics, and ensure a smooth operation. Finding Webinar Speakers. Staffing Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Rev

JANUARY 10, 2018

The Printing Press – Although we now consider the technology outdated and even poke fun at how slow and frustrating printers and copiers can be, the printing press was revolutionary in its time. It also presented the opportunity for businesses to print ads and sales in the newspaper, giving business a much broader reach.

Marketing AI 60

Marketing AI Top of Funnel Paid Search Agency Advertising Agencies 60

Brandpoint

JUNE 9, 2021

Keep the marketing quotes for your press releases and other outreach efforts. Having good visuals not only makes your copy more engaging in the present, but it also makes it more memorable so people remember it in the future. I think people would agree the nurse would be more credible, not to mention make the piece more interesting.

Media 122

Media PR Paid Search Agency Distribution 122

Launch Marketing

JUNE 6, 2018

A style guide is a document that provides guidelines for the way your brand should be presented from both a graphic and language perspective. Check out the B2B Marketing for Executives: A Deep Dive into the Big Rocks First white paper! Why is Brand Consistency Important?

Brand Identity 70

Brand Identity Branding Guidelines Rules 70

Vidyard

APRIL 17, 2017

The idea is when there’s a pressing problem you don’t want to let up on the pain, but keep pressing forward so it’s clear how much they need your solution. Choose Your Software My software of choice is Google Presentation. If you’ve got some paper, a cell phone camera/scanner and a Google account you’re ready to go.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Vidyard

APRIL 17, 2017

The idea is when there’s a pressing problem you don’t want to let up on the pain, but keep pressing forward so it’s clear how much they need your solution. Choose Your Software My software of choice is Google Presentation. If you’ve got some paper, a cell phone camera/scanner and a Google account you’re ready to go.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

KoMarketing Associates

FEBRUARY 5, 2015

Or, if it’s a white paper on exclusive study results, make a video version of your presentation going over key findings. Finally, if you have a big product launch or company announcement, consider posting a video version of it alongside the press release or blog post explaining the same. Announcements and Launches.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Sharpspring

FEBRUARY 3, 2022

Someone who may seem like a hot competitor on paper may have a weak social media presence — which would allow you to gain dominance in that regard. It should provide a solution to their most pressing desires and pain points. How do you present your offering’s value and price, and how does that compare to your competitors?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Thinkers360

FEBRUARY 28, 2024

Analyst briefings such as Gartner’s Vendor Briefings allow you to provide an overview our your company and its products and services in an “on-the-record” presentation to interested members of the Gartner analyst community. This could include: Industry research reports and white papers tailored to their specific area of focus.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

to work alongside a five-member client services team to tear apart the 1,000 page ruling; we published a paper within 48 hours. Media coverage: And then some In advance, and in anticipation of the announcement, two subject area experts had been previously identified and were prepped for press interviews.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58