Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Who Reads Your About Us Page, Anyway?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Webbiquity

OCTOBER 31, 2023

The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. But what is surprising is that SMS is now #2, and 85% of people who subscribe to brand text messages also subscribe to their emails. Not surprising. Yes, it’s an ad.

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Have you been investing in a long-term SEO strategy to finally achieve that #1 or #2 position for your target query? This is exactly why matching your on-page image to search intent is so important. Guest post by Ann Smarty.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Marketing Insider Group

OCTOBER 11, 2023

Image Source: Memberium Think of the hub as the main page. This page usually targets general keywords that a lot of people might search for. From this hub, there are links to other pages, which are like the spokes of our bicycle wheel. Each spoke, or page, dives deeper into a specific subtopic related to the main hub topic.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Marketing Insider Group

MAY 24, 2023

As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. Key Takeaways: Advanced Google search involves using unique search operators or on-page buttons and links to refine your search. These functions let you search for pages with a particular word in the URL or page title.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Marketing Insider Group

JANUARY 17, 2023

Internal links are hyperlinks between two pages on the same website. Internal links are hyperlinks that guide visitors to another page of the same website. A recent study by Zyppy found that webpages with 40-44 internal links receive an average of 8 Google Search clicks, whereas pages with 0-4 internal links only receive 2 clicks.

Link Building 213

Link Building SEO Ad Building Lead Ranking 213

Marketing Insider Group

APRIL 2, 2024

They lay out all your website’s pages for search engines, making it super easy for them to get the lay of the land. We’ve got: Largest Contentful Paint (LCP): Measures how quickly the main content of your page loads. You add a simple line of code to the head section of your duplicate pages, pointing to the original page.

SEO 161

SEO Eye-Tracking Lead Ranking Lead Scoring 161

Marketing Insider Group

JUNE 15, 2021

Content pruning is a process of analyzing your web content and removing any pages that offer little or no value to your business or target audience. Content pruning is a process of analyzing your website content and then removing or updating any pages that offer little or no value to your business or target audience. It lacks value.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. Are there pages with high bounce rates? On-page elements. Know your strengths. Spot the weaknesses.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Martech

APRIL 15, 2024

Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. ” Deep Link: The deep link should take the customer directly to the class schedule page within your gym’s mobile app, where they can easily reserve a spot for the yoga class.

Deep Linking 101

Deep Linking Best Practices Marketing AI Class 101

Optinmonster

APRIL 15, 2024

Collect page-specific data with its page-level targeting functionality to show the survey only to people on certain pages. Step 1: Create a New Form Step 2: Design the Form Step 3: Integrate With Your Email Marketing Software Step 1: Create a New Form Login to your WordPress dashboard.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Optinmonster

MARCH 21, 2024

Add glowing testimonials to your product pages and promotional email campaigns. We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages. Alternative Method 2: You can also display customer surveys on your site using the UserFeedback plugin by the MonsterInsights team.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Top Rank Marketing

APRIL 8, 2024

Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. As a result, these pages aren’t doing nearly as much for the marketing strategy as they could be.

Lead Ranking 103

Lead Ranking Lead Scoring Paid Search Agency Content 103

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Specific pages are temporarily unavailable.

Best Practices 100

Best Practices Landing Pages Template Work Management 100

Optinmonster

APRIL 26, 2024

They function by instructing Google’s search algorithms to focus on specific elements within web pages, filtering the results based on your designated criteria. Related Resource: Make sure your content shows up in Google results with our On-Page SEO Checklist ! This is useful when you are looking for specific pages on a site.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Kevin Indig

APRIL 25, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. 2/ How easy is it to implement SSR? If the whole site is rendered client-side, it might take 1-2 full-stack or backend engineers 1-3 months to implement SSR. This is the power of Ahrefs Webmaster Tools!

Case Studies 141

Case Studies Case Study Studies SEO 141

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. This will help you tailor your email content and messaging to resonate with your target audience. You can also leverage third-party data providers to expand your reach. Here are four effective email tactics: 1.

Lead Generation 111

Lead Generation Lead Ranking Tactics Lead Scoring 111

Lead Forensics

APRIL 11, 2024

The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Top Rank Marketing

APRIL 1, 2024

Step 2: Compile a content inventory The first step in the content audit itself is gathering a comprehensive list of all the content on your website, including blog posts, articles, product pages, and any other destinations where content is crawled. These should be relevant, contextual links embedded within the content itself.

SEO 93

SEO Content Keywords Analysis 93

Martech

OCTOBER 11, 2023

At any given time, there may be 2-3 campaigns running on IG, tied together visually on the feed. Dig deeper: 5 reasons why marketers should consider TikTok for B2B Abandoned pages and user behavior changes A few other surprises also emerged through our research. These “campaigns” usually have a consistent style, tone, and topic.

Social Media 132

Social Media Media B2B B2B Thought Leadership 132

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. That’s why user feedback is crucial.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. That’s why user feedback is crucial.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

RebelMouse

JANUARY 5, 2024

A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with different versions of a web page or app element. Group A sees one version of a page, and group B sees another version.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Top Rank Marketing

APRIL 18, 2024

An additional 24% say they listen 2-5 times a week. Create a page with an embedded player for all the episodes, then give each episode its own landing page with guest bios and a full transcript. In other words, this study showed that 75% of B2B decision-makers are listening to podcasts. And they’re listening to learn.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

FMG Suite

APRIL 25, 2024

To help you along the road to success, I’ve put together a quick list of the top five pages every site needs to have to be effective, as well as a few ways to improve their performance. Home Page Your home page gives people their first impression of you. That makes the home page the most important page on your site.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Take a look at his headline: 2. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. What is social media SEO? Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

APRIL 18, 2024

However, only a very small percentage of these users went to the home page of the Google Merchandise Store. The overwhelming majority went to a wide variety of landing pages, including ones for stationery, new products, sale (clearance) items, men’s and unisex apparel and drinkware and bags (lifestyle) merchandise.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

B2B Marketing Analytics

MARCH 5, 2024

In such cases, we have to rely on building a custom Python scripts to either leverage the API of that data source (which is relatively an easier option) or scrape the authenticated web pages with the help of Python libraries like BeautifulSoup and Selenium. It’s that satisfying feeling of problem solved!

CMS Development 52

CMS Development Industry CMS API Domain 52

FMG Suite

APRIL 25, 2024

Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page. If your home page doesn’t answer these questions in five seconds, here is how you can fix it. Next, format your home page to provide these answers concisely. Who do you serve and why? What is the next step?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. The easiest way to make a coming soon page is using a tool like SeedProd.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

JANUARY 29, 2024

Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. Once you add up all of the expenses from Step 1 and Step 2, you’ll know the true cost of producing your content. Track views using Google Analytics 4 (GA4).

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Spiralytics

JANUARY 25, 2023

Let’s talk about heatmaps One of the biggest challenges as a content marketer is convincing visitors to read your pages from start to finish. A lot of the time, readers exit the page as they reach a certain part of the article. A heatmap is a qualitative analytics tool that visually represents how users interact with your web pages.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Optinmonster

FEBRUARY 6, 2020

If so, you might want to consider giving 2-step optins a try. So in this article, we’re going to cover why you should be using 2-step optin forms and how to easily create them with OptinMonster. But before we get into all that, let’s first talk about what we mean by 2-step optin forms. What Are 2-Step Optin Forms?

Ideal Customer Profiles 84

Ideal Customer Profiles Template Landing Pages Display 84