Webbiquity

APRIL 18, 2024

Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Vision Edge Marketing

FEBRUARY 13, 2024

Our world changes so rapidly, that rapid iteration is essential to business success. These iterations, born out of necessity, laid the foundation for the iterative approach we use today. The iterative approach helped improve the quality of their products and services.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Marketing Insider Group

SEPTEMBER 12, 2023

Robots aren’t here to take our jobs. In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. It’s about conveying emotions, understanding cultural nuances, and resonating with our audience on a personal level. will have tried it by the end of 2023. That’s where we come in.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. This targeted approach is becoming essential. But don’t just take our word for it. This focused approach helps businesses establish themselves as go-to experts in their field, creating deep connections and driving meaningful engagement.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Marketing Insider Group

JANUARY 8, 2024

At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. Define the Scope: Our prompts clearly state whether we’re brainstorming, outlining, or drafting. Here’s how our process unfolds: 1.

Marketing AI 252

Marketing AI Ethics Content User-Generated Content 252

The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Marketing Insider Group

FEBRUARY 27, 2023

How A Marketing Workshop Can Make You More Money We always start our workshops with a simple question: What is marketing? For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. Here’s how we’ve built our marketing workshop to help our clients achieve success. No problem.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Vision Edge Marketing

DECEMBER 13, 2022

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. Most of us use this same approach in our personal budget. We all have one.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Martech

APRIL 19, 2024

As leaders in this field, it is our responsibility to adapt and evolve. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 99

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 99

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Use AI or die?

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 Regardless of personal opinions, we as marketers can leave our heads in the sand on quality data The 14.3% Users Don’t Hate the Gate Provactive subheader?

B2B 143

B2B Case Study Case Studies Content 143

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We This approach not only delivers improved performance but also further reduces the environmental impact of advertisements.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Work Management Marketing Management 96

Martech

JANUARY 12, 2024

Is a 20% improvement the ceiling of our ambition? But this approach, while valuable, focuses more on the “how” of things rather than the “what” and “why.” Efficacy changes our focus from “how” to “what” and “why,” challenging us to scrutinize the business outcomes of what we do.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. Download our free B2B Content Marketing Strategies eBook. For example, a 50-year-old executive and a successful actor might share similar demographics, such as age and financial status but require distinct approaches.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Seismic

MARCH 26, 2024

Now, a multi-format approach to training and enablement is critical. Suffice it to say, a blended approach to learning is now a best practice. We recap our Shift discussion below! Why is a blended learning approach worth the extra effort? Ashton has been with Seismic for three years as a Senior Strategic Consultant.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

MARCH 8, 2024

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? This holistic approach ensures businesses select the right AI solutions and use a people-first approach. This collaborative approach fosters buy-in and promotes a culture of innovation.

Work Management 116

Work Management Marketing Management User-Generated Content CMO 116

Martech

APRIL 24, 2024

This cross-functional approach also helps the organization promote knowledge sharing and create the culture of transparency needed to establish the data foundation. These reflection points allow teams to continually refine their approach as they optimize the customer experience with AI tools.

Marketing AI 94

Marketing AI Churn Rate Transparency Budget Programs 94

Brandpoint

SEPTEMBER 26, 2023

Our team members pride themselves on forming real partnerships with their connections at different agencies around the country. While my role in business development has remained consistent, the dynamic environment and the evolving landscape of our industry have kept each day interesting. I still laugh when I think about this.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Animalz blog

MARCH 21, 2024

“We’d love to help our clients create something similar,” I told him. All brilliance is his, any errors and oversights our own. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

OCTOBER 10, 2023

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Governance enables better decision-making by providing a structured approach to prioritizing activities and initiatives related to customer journey orchestration. Better decision-making.

Customer Satisfaction 113

Customer Satisfaction Enterprise Management Work Management Multi-Channel 113

Televerde

APRIL 17, 2024

An oversight in our internal communications recently highlighted the importance of sensitivity and inclusiveness, particularly when dealing with topics that touch deeply on personal and global issues. They permeate our daily lives and influence our workplace dynamics. Every misstep is an opportunity to learn.

Intent 52

Intent Education Consulting Communities 52

Salesforce Marketing Cloud

MARCH 4, 2024

Our recommendations: Focus on cleaning your data, eliminating silos, and ensuring a holistic view of customer data. Take a balanced approach to data maturity aligned with your strategic goals. Our recommendations: Work with a trusted AI vendor that provides meticulous management of both AI inputs and outputs.

Work Management 116

Work Management Trends Business Forrester 116

Martech

MARCH 12, 2024

Expanding B2B approach. I think what we’re conscious of doing is not losing our brand voice, which is playful and unique, and even when we’re moving into the B2B space, our brand voice doesn’t need to shift. “I The campaign speaks] to what they care about while maintaining our playfulness.” ” Get MarTech!

Marketing AI 112

Marketing AI Tools Enterprise Management B2B 112

Martech

JANUARY 26, 2024

Simply put, the number of closed deals directly depends on who you approach. You won’t move further than the first call if you approach the wrong industry or company. This helps us to better understand our client’s products, pains and needs, likewise to picture their dream clients. But why is it so important, after all?

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Martech

JUNE 16, 2023

Much of what I write about is an amalgamation of all of those learnings, thoughts, discussions and experiences which have turned into deliverables for our clients. Yet, as seen from my colleague’s post, it still seems to be the approach many in marketing roles take. What do we think our customers care about?

Planning 118

Planning Deliverability Advertising Agencies Thought Leadership 118

Launch Marketing

JANUARY 17, 2024

We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Collaboration across departments ensures a holistic approach, enabling seamless planning and execution. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Albacross

NOVEMBER 13, 2023

Their high-quality intent data is the perfect complement to our ABM and Buying Intent Platform,” said Viktor Carlsson, Co-founder of Albacross. Albacross is an ideal partner for us as we expand our reach into the European market,” stated Dale Durrett, SVP Addressability. “We are excited to partner with Bombora.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Inbox Insight

APRIL 22, 2024

Falling behind and losing ground to rivals becomes a genuine risk for those without a robust approach. By implementing personalized, data-driven approaches, you can attract qualified leads, increase sales, and position your business for continued growth and success. The outcome?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. The symptoms are devastating and significantly affect Vera’s quality of life and our family’s day-to-day. View initiatives

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Visitor Queue

DECEMBER 13, 2023

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing.

Trends 99

Trends Tactics Traffic Order 99

Litmus

APRIL 18, 2024

While we have our own favorite tools here at Litmus (we love you, Slack!), To find out, we asked 938 email friends in our annual State of Email survey—thank you if you responded, you rock! To find out, we asked 938 email friends in our annual State of Email survey—thank you if you responded, you rock!—and

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Salesforce Marketing Cloud

DECEMBER 7, 2023

But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Adopting a deliberate and structured approach to ensure alignment is vital to success.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119