Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Contently

APRIL 4, 2019

When I was an arts and culture reporter at Newsweek, an editor once overheard me in the kitchen talking to a friend from another department. Even though my praise was hyperbolic, my editor asked me to write a positive review of the film. Over the years, I’ve been asked to generate fiery opinions on a lot of inane topics.

Content Marketing 136

Content Marketing Opinions Paid Search Agency Content 136

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Blog posts. LinkedIn: Marketing Solutions Blog. These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Marketing Insider Group

NOVEMBER 7, 2022

But we’re also going to explain why. And what I found astounded me: 62% of our marketing budget was spent on activities that drove ZERO leads for sales. I know this sounds like a lot, but trust me, this exercise is easier than it sounds. Now we ARE a little biased. Not one lead. I’m so glad you asked.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Zoominfo

SEPTEMBER 23, 2020

When I say it’s a plan, it’s not just a broad outline. A good GTM strategy starts with an understanding of not just who your customer is, but how they operate, what they care about, when they care about it, and how an organization’s product or service can help. It’s a unique, product specific, customer focused go-to-market strategy.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Exo B2B

MAY 29, 2023

They’re easy to answer, with just two or three short questions. To find out more about NPS, we’ve written a blog post on the subject. Explain your answer (open-ended question) To this can be added (if the answer is 8 or less). Start by mapping out your marketing processes. appeared first on ExoB2B.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Biznology

APRIL 1, 2022

Simple, yet profound words from the excellent leaders and mentors that have so thoughtfully shaped my career and constantly pushed me into new, uncharted (and often uncomfortable) waters. ” Blog Posts & Opinions. Seth’s Blog: Expertise vs Attitude. As always, happy reading and listening! ” Podcasts.

Gartner 104

Gartner Organic Leads Training Opinions 104

Marketing Insider Group

AUGUST 30, 2021

Let me explain. So, what would happen if you focused on helping them do just that? To the customer, it feels like “somebody wants something from me” rather than “maybe they can help me get what I want.” Because as marketers we have more marketing channels, more content, and more technology than ever before.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Brandwatch Marketing

JANUARY 29, 2024

It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises. It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises. It’s full of people looking for ways to improve their business, they’re already receptive to a blog post about improving ROI or dealing wth crises.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Read on for our top 10 takeaways from day 2: Subscribers want you to ‘show me you know me’. Read on for our top 10 takeaways from day 2: Subscribers want you to ‘show me you know me’. Subscribers want you to ‘show me you know me’.

SMS 85

SMS ROI Email Marketing Advertising Agencies 85

ViewPoint

OCTOBER 21, 2017

I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. List testing is cheap and just makes sense. Some companies had moved and some were just, well, bad. There is no such thing as a good list. For the most part, lists suck. People change jobs, big guys buy little guys. Not a clue!

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

SmartBug Media

MARCH 1, 2023

ChatGPT didn’t just give you answers to your questions—it could create long, custom responses based on just a few prompts from the user. The tool can generate poetry, create song lyrics, build computer code, write sermons , give practical (if not always wise) advice, explain complex topics, and do students’ homework.

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

nDash

JULY 7, 2022

” I’m here to explain why AI writing tools won’t replace you, nor will they shrink your opportunities as a freelance writer. For now, this software is an aid for companies to quickly pump out landing pages, blog posts, and advertisements. But don’t just take it from me. Robots will take our jobs!!

Tools 98

Tools Work Management Marketing Management Software 98

Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. In your small or medium-sized business, you’re probably wondering how. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Scoop.it

DECEMBER 8, 2022

But don’t get me wrong — there is nothing wrong about having support agents to upsell products. You just have to set the right incentives — they should focus on delivering value first (selling products in the end should remain a nice bonus). First of all, explain the situation and offer a solution. Why does it happen?

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Webbiquity

MARCH 13, 2019

Just like every other recruiting firm, they need to fill two pipelines. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.”

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Scoop.it

MAY 18, 2021

Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. And if they read your newsletters, blog, and social media more willingly, it leads to higher trust and even better conversions. Thus, don’t just repost something related to your field.

Curation 97

Curation eCommerce Business Content 97

CoSchedule

FEBRUARY 16, 2023

Just the first follow-up email can increase your reply rate by 40% ! The initial email makes a polite introduction when you’re trying to get something done, whether it’s closing a deal or collecting information. And while it’s important, it isn’t the whole story. That’s where follow-up emails come into the picture. Keep it short.

Practices 94

Practices Urgency Marketing Best Practices Template 94

DemandBase

JULY 2, 2020

Just In Time for Summer. (An So, to give a nod to Engagio’s excellent content chops, we’re republishing one of Engagio’s top-performing blog posts of all time and it’s written by Brandon, one of the newest members of our team (more about him in the bio below). But enough of that. Thinking, Fast and Slow.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Biznology

JULY 30, 2021

Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. “…I’ve found that people often forget a critical point: When navigating a difficult conversation , you need to craft your message while keeping the other person’s feelings and opinions in mind.”

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Pam Didner

AUGUST 16, 2020

When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. If you don’t have a budget, just start somewhere or anywhere. That’s on the sales front. You are bound to make mistakes.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! There is, by design, no particular overarching theme; just a variety of ideas that interested me and further sparked my curiosity. ” Blog Posts & Opinions.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

ClearVoice

OCTOBER 18, 2018

For the first few years of my career, my previous blog (which I’ve since discontinued) was my escape, providing an outlet for me to write about my passions and my interests. Fast-forward to several months down the line (and many blog posts later) and I had a book agent. I eventually was on a documentary.

Ethics 105

Ethics Blogger Copywriting Rules 105

ViewPoint

MARCH 29, 2017

I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. List testing is cheap and just makes sense. Some companies had moved and some were just, well, bad. There is no such thing as a good list. For the most part, lists suck. People change jobs, big guys buy little guys. Not a clue!

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter. Let us explain. The answer?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Brandpoint

AUGUST 31, 2020

Why am I paying for marketing that barely even mentions me?” What’s with this blog that reads more like a news article than a promo? As such, one of your blogs may read like this first one , which explains the benefits of a key feature of accounting software. you may wonder. Bottom line? That’s a good thing.

Paid Content 102

Paid Content Paid Search Agency Content Transparency 102

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. Let’s get into it!

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

SEPTEMBER 23, 2020

When I say it’s a plan, it’s not just a broad outline. Refine Your Ideal Customer Profile A good GTM strategy starts with an understanding of not just who your customer is, but how they operate, what they care about, when they care about it, and how an organization’s product or service can help.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Optinmonster

OCTOBER 31, 2023

In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

ClearVoice

JULY 8, 2019

Because I teach them about SEO in the course, they always ask me why I have them purchase traffic (i.e., through Google Ads) when they could just get it for free. I then explain to them the true nature of SEO — that it is a long play game that can’t be won overnight, or even over the course of a 4-month-long semester.

Lead Scoring 83

Lead Scoring Lead Ranking Stats SEO 83

Animalz blog

OCTOBER 11, 2022

We embraced Parabol’s culture of experimentation to discover an approach we call content journalism : a mix of content marketing and brand journalism that catapulted Parabol’s blog to more than 150k monthly visits. . “They’re very opinionated with a highly attuned b t detector,” says Gareth.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Animalz blog

MAY 2, 2023

As we’ve written before: “Why bother with strategy when you can create hundreds of blog posts at a time? SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Much of this content will languish at zero pageviews — but not all.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Outgrow

JANUARY 6, 2023

Welcome to the Marketer Of The Month blog! No problem, just watch the Podcast! Or you can just listen to it on Spotify! Johan Lievens: So Moe, we’re going to start with a rapid-fire round just to break the ice. You get three passes in case you don’t want to answer the question, you can just say pass.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

ClearVoice

JUNE 22, 2021

Here are just a few of the reasons you might use links: Source attribution. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. Some might mention an article I’ve written and tell me how much they like my blog.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Moz

NOVEMBER 22, 2020

We want our customers to know the most effective ways to use Moz Pro to get keyword data, so we’ve put together these Daily Fix videos to help you do just that! I would love to hear your opinion on fulfilling search intent and what has yielded good results for your website, so speak to you in the comments section! Content suggestions.

Keywords 82

Keywords SEO Organization Lead Scoring 82

ClearVoice

APRIL 23, 2020

He goes on to explain that marketers need to think of personas as a three-dimensional person and question their interests beyond business applications. For writers looking to connect at a granular level and improve overall consumer experience, lean into psychographic data, suggests the CMO blog by Adobe. People who offer an opinion.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106