Paul Gillin

APRIL 13, 2012

million so it can develop yet another secret metric that purports to measure online influence. From this we can discover that the Bellagio Las Vegas was the most “socially engaged” hospitality brand in March, or that IMDB was twice as engaged as Yahoo! Finance in the online media category. Great, so now what?

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

DECEMBER 12, 2013

Social is the Future of Search (Profitecture Blog). And they’re killing it online at the moment. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. But my blog is still my home base. Photo credit: Scott Beale). A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 29, 2013

Naturally, there’s data on collaboration and social media. Some highlights: Ninety-percent of professionals who telecommute on a daily basis use at least one social media platform. Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

FEBRUARY 10, 2016

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar? Finding common ground puts everyone more at ease.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 29, 2011

One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Online communities are a bit of a paradox.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 3, 2013

At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. She would do no such thing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. Online collaboration is also being used in non-technical functions. It’s become the most popular internal social site in the company” with 340,000 page views and more than 200 comments, Lynch said.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

MARCH 7, 2012

Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all. With the social network expected to surpass 1 billion members sometime this summer, “Wouldn’t a class be popular that studied the sociology of Facebook?” For example, “They require creativity.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JULY 15, 2011

After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. Burson, which claims to be social media-savvy, did exactly the opposite of what it would counsel its crisis communications clients to do: It clammed up. Do You Need A Social Media Specialist?

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. When you create a campaign, share it across all your social networks and e-mails.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MARCH 13, 2012

These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion. IDC Forecast.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 1, 2010

Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. Farmville is a mega-hit on Facebook and Zynga has nine other social gaming applications based on classic games like poker and Battleship. Social Is the Killer App. </strong>While Why should you care?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 1, 2013

You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

OCTOBER 12, 2011

The next real social issue we deal with as a nation is executive compensation, and the only way you can justify the pay levels of these guys is to become more analytical. And that is having some social consequences like teen suicides, because there aren’t a lot of places to hide. Is this a generational issue?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 29, 2012

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

SEPTEMBER 6, 2011

It is “the emerging standard&# for measuring influence online, said Klout Marketing Manager Megan Berry in a podcast interview with Eric Schwartzman last month. Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. Beyond Followers.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Wiley & Sons: Online communities are a bit of a paradox. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

SEPTEMBER 15, 2011

Monitoring is a solid practice that can keep you in touch with the topics and brands people are discussing online. Online actions have different gravity depending upon the stakes and the effort involved. The authors argue that the influence of media in general, and social media in particular, is greatly overrated.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 22, 2016

Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. Instagram: 2.261%.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. The rep conceived of a way to shift a paper process online, eliminating the need for customers to visit a branch.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 4, 2012

I was teaching social media and he had a small agency, Morrissey & Co., He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. with a young staff who were eager to learn.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. See what happens when people apply innovation to the tools they use?

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Twitter is the enigma of social networks. As a result, awareness can spread more quickly on Twitter than in any other social medium.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50