Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

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Storytelling Examples PR Trigger Marketing 79

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?

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Top of Funnel Storytelling B2B Marketing Content Marketing 138

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

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Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Unlike marketing and advertising, online PR isn’t fire-and-forget. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post?

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Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

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KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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Stevens & Tate

SEPTEMBER 24, 2020

Their problem or need is the inciting incident of that story, and the solution you present is the climax to that story. What is digital storytelling? The following are a few tips that will help make your digital storytelling efforts more effective: Align Yourself With Your Audience. Use Real Stories. Tell Smaller Stories.

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Marketing Insider Group

DECEMBER 29, 2020

Nevertheless, people are searching for answers – primarily online. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. 78% of people watch online videos weekly, and 55% watch daily. This creates an opportunity for thought leaders.

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Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

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Salesforce Marketing Cloud

FEBRUARY 26, 2024

Whether you’re baffled by data analytics or a veritable pro at Tableau Vizzes (that’s Tableau-speak for “data visualizations”), one thing is for sure: Data is for everyone, and we’re here to help you learn Tableau skills on Trailhead, Salesforce’s free online learning platform. What is Tableau?

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Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

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Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

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Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

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Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

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Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Content Marketing Course - HubSpot.

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Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. They take online reviews and testimonials to another level. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool.

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Case Studies Case Study Studies Top of Funnel 282

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories put our brains to work.

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Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Trends and behaviors online change rapidly, especially when it comes to social media.

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Social Media Storytelling Media Marketing & Strategy 98

Brandpoint

MARCH 15, 2024

However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment. PR practitioners must be vigilant in monitoring online conversations, correcting inaccuracies, and upholding ethical communication practices to build and safeguard corporate reputation effectively.

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Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. When screening candidates, see what their online presence looks like. The result?

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Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Marketing Insider Group

JULY 27, 2021

Customers now expect full, interactive experiences — even online. VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions. The pandemic has reinvigorated the adoption of AR and VR technologies.

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Terms and Conditions Content Marketing Management Interactive Marketing 360

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Contests are an excellent tactic for encouraging audience engagement.

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Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

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illumin

JANUARY 9, 2024

Retail media is the marketing of retail goods to consumers at the point of purchase or point of choice (be it in-store or online) and has been a part of retail campaigns for decades. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

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Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Using search provides readers with a task to keep them engaged while presenting a healthy amount of information in a positive manner. How to Get Started with Interactive Storytelling. 1) The Wall Street Journal.

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Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. did a presentation on how he was partnering with other publications developing custom content.

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KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. So what does this mean? Great tips!

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Biznology

AUGUST 5, 2020

Spend as little time as possible on “housekeeping” details, presenter credentials, and agenda-setting. You’re the storyteller, and you want strong visual support for each chapter. As I noted in this article , the key to digital selling is the asynchronous engagement that goes on after the online meeting.

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Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. Can you elaborate on this or give an example? The upshot?

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Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here.

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Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Salim’s methodologies target not only public events but internal events too.

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Heinz Marketing

SEPTEMBER 18, 2021

With the advent of the Covid-19 pandemic companies and even audiences are now experiencing an online content crisis of sorts. Have You Tried the Zoom-in, Zoom-out Storytelling Format Yet? For a lot of presenters, both virtual and in-person, storytelling is a powerful tool for connection, humanization, and relatability.

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