Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

ClearVoice

MAY 10, 2024

That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success. Equipping your sales team with high-quality content gives them the tools they need to connect with prospects at every stage of the buyer’s journey. Ready to Integrate Content?

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

Marketing Automation Services 308

Marketing Automation Services Marketing Budget Paid Search Agency Service 308

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” It’s also important to look at factors outside of the piece, such as your promotion strategy and timing.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. B2B Email Marketing Newsletter. The function of a B2B email marketing newsletter is different from that of a B2C email newsletter.

Email Marketing 130

Email Marketing B2B Marketing Planning B2B 130

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content. Industry Newsletters. Live and On-Demand Webinars.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. A whopping four billion people used email every day in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

JANUARY 30, 2010

A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. How did that happen?

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Trade Press Services

MAY 6, 2024

Select shows that allow for adequate time to prepare internal resources and promote your attendance to clients and prospects. Leverage social media to generate excitement, promote the show, and let attendees know what they can expect at your booth. Consider timing. Pay attention to deadlines to capitalize on cost savings.

Trade Show 82

Trade Show Marketing Management Planning B2B Thought Leadership 82

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Monthly newsletter for distributors So, what were the results of all this activity?

Case Studies 93

Case Studies Case Study Studies Buy 93

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

NuSpark Consulting

JANUARY 3, 2017

Read Carolyn Frith’s post here for more about the importance of leveraging compounding posts with social and other online promotion platforms to boost visibility. You should always add a blog or newsletter subscribe form to your post page. I Don’t Have Time for a Newsletter and a Blog. Every blog should have a subscribe form.[/caption]This

Design 0

Design Top of Funnel Tips Leads 0

Content Standard

AUGUST 12, 2021

Affirming that the COVID-19 pandemic catalyzed an urgent conversation about how the industry should bring those principles to life, Avid tracks progress toward specific goals outlined in the white paper using original news and notes that there has been significant industry alignment around these goals during the global health crisis.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Personalization 130

Personalization Tips Brand Identity Branding 130

Martech

MARCH 31, 2023

Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture. They typically have websites, newsletters, podcasts and webinars.

Work Management 112

Work Management Marketing Management Training Vendors 112

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Examples include email newsletters, webinars, and social media posts. Empower Buyers Through Strategic Content Effective content isn’t a random assortment of brochures, press releases, and sales promotions.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Point

SEPTEMBER 23, 2015

Use the sidebar to promote downloadable offers. Create download buttons for content like white papers, videos, or recorded Webinars that tie in to the topics you cover on your blog, and gate those offers behind landing pages and short registration forms. As in: “Excerpted from the white paper: “[Insert Title Here]”.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Let people opt-in to subscription-based newsletters, where we are explicit about what they will receive and how often. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. Don’t be weird.

Efficiency 99

Efficiency Marketing Automation Services Lead Ranking Brand Identity 99

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Squarely address and promote the “What’s in this for me?”

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Heinz Marketing

FEBRUARY 23, 2023

One way marketers can stay up to date is by subscribing to industry newsletters to always stay in the loop. B2B marketers can use social media to share educational content, promote their products and services, and engage with their audience. Another option is monitoring and attending the latest conferences.

Advertising Agencies 103

Advertising Agencies B2B Thought Leadership Lead Ranking Business 103

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Promote social media connections. Drive subscriptions. Do you offer email subscriptions to your blog ?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader. Client Newsletters. The Write Stuff.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Tiecas

OCTOBER 30, 2023

By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Hinge Marketing

MAY 23, 2016

8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services.

Online Lead Generation 119

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 119

markempa

AUGUST 2, 2016

To do that, you need to ask a question that helps you understand their motivation : What question were you hoping to answer by downloading our white paper or what motivated you to download our white paper? This specialized treatment is much more likely to result in a conversion than sending out generic promotional emails.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Marketing Insider Group

JANUARY 27, 2020

MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Promote your best performers and tweak those that lag behind.

Startups 323

Startups Marketing & Strategy Marketing Strategy Content Marketing 323

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc. ABOUT PAGES/COMPANY PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Contently

APRIL 23, 2020

Product is sending a survey, the content team is sending a newsletter, customer marketing is sending a product update, and the sales team is reaching out with a special expansion proposal. Search helps us reach thousands of new people who subscribe to our weekly newsletter. Then that weekly newsletter keeps them coming back.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217