Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Writing on the Web

SEPTEMBER 19, 2016

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Sign-ups for email newsletters. Given in exchange for a free white paper. Maybe they’re only worth $1 each.

Lead Scoring 91

Lead Scoring Lead Ranking Deliverability Ad Exchange 91

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’ They […].

Event Marketing 217

Event Marketing Best Practices Paper Marketing & Strategy 217

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Biznology

JANUARY 11, 2018

Let’s say you send your email newsletter out monthly. Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. Here are a few examples of automation that help your email marketing and your website work together.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Vague promises of a great email newsletter in the near future likely aren’t enough for many users to enter in their email address. Ebooks & White Papers. White Papers. Email Courses.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Biznology

MARCH 12, 2018

You want people to subscribe to your newsletter. You want them to read your newsletter. You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. Is that why they subscribed? To be sold to? Of course not.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Webbiquity

JANUARY 30, 2010

A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. How did that happen?

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Browse email newsletters over your morning coffee—daily digests from Content Marketing Institute and MarketingProfs make it easy to stay abreast of what’s happening in the B2B marketing world.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. B2B Email Marketing Newsletter. The function of a B2B email marketing newsletter is different from that of a B2C email newsletter.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. They don’t have to have unique content.

Advertising Channels 126

Advertising Channels B2B Marketing Planning B2B 126

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Targeted email newsletters can be a helpful tool to keep in touch with your audience, nurture leads and turn cold prospects into valuable customers.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? How Do You Score A lead? Visited our website? You get 10 points?

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

Martech

APRIL 18, 2024

For example, you could mark an important event like a purchase or newsletter subscription as a key event. If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

NuSpark Consulting

JANUARY 3, 2017

You should always add a blog or newsletter subscribe form to your post page. By having them on a newsletter list, you’re keeping in touch and top of mind for when that day comes. I Don’t Have Time for a Newsletter and a Blog. Gated, free downloads such as white papers and special reports are a great way to do that.

Design 0

Design Top of Funnel Tips Leads 0

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Industry Newsletters. Many firms use industry-focused newsletters to demonstrate their thought leadership content and spotlight key industry specializations and areas of expertise.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Customers may not always make a purchase immediately, but they can subscribe to your newsletter, follow your brand on social media, or share your blog post with their community. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Trade Press Services

MARCH 11, 2024

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. There’s also a real trend of first-party data with your audience, digital in particular.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

JULY 30, 2018

About 59 percent said they have a preference toward newsletters. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper. When it comes to the most favored type of content, 77 percent of respondents said they prefer articles, followed by alerts (70 percent).

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Content Standard

AUGUST 12, 2021

“ In this article, Avid weighs in on an influential 2019 white paper that outlined principles for ensuring a more streamlined, secure process for media creation and distribution. Think beyond traditional articles: brands also commonly help guide industries via webinars, white papers, and reports featuring proprietary research.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Martech

FEBRUARY 1, 2022

In last Thursday’s newsletter, the quote of the day came from marketing strategist Kathleen Schaub. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s time to acknowledge complexity!

Paper 80

Paper Internet Marketing Newsletter Tips 80

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Monthly newsletter for distributors So, what were the results of all this activity?

Case Studies 75

Case Studies Case Study Studies Buy 75

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. Before customer journey reporting : you’d only be able to see the end result (i.e.,

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80