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How the ZoomInfo Mobile App for Sales Can Help Your Business

Zoominfo

At the company level, you can dive into corporate news around awards, events, mergers & acquisitions, and press releases. The app’s interface and experience is designed to keep you up-to-date on accounts and prospects with a scrollable, real-time feed on projects, news, funding, leadership changes, buyer intent, and more.

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The Power of Affinity Marketing: How xiQ’s AI-Powered Digests are Revolutionizing B2B Content Marketing

xiQ

With a plethora of content available, B2B professionals strive to find sources that provide carefully curated and reliable information to stay abreast of the daily news cycle. Missing out on business-critical news is not an option.

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Alternatives to third-party cookies: The state of play

Martech

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Some of these solutions are interoperable — for example, The Trade Desk’s UID is interoperable with LiveRamp’s RampID. ” The smart money The bad news?

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Good morning: It’s all about email

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Adtech strategist Mary Matyas has made a move from The Trade Desk to MediaMath, where she becomes SVP and General Manager, North Americas. Prior to The Trade Desk she was at Criteo.

Open Rate 101
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Brands are betting heavily on CTV advertising

Martech

With brands planning significant increases in their CTV ad budget in 2023, the good news is that 86% of consumers are willing to see ads that are relevant to them or entertaining, and only 40% anticipate rejecting CTV if there are too many ads. A receptive audience. Why we care.

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On Working in Communications During a Global Crisis

Brandpoint

Once again, I found myself in a team meeting discussing sales numbers and campaign updates and email strategy when all I could think about was a constant stream of news updates from Ukraine. I woke up to a New York Times alert on my phone announcing that the U.S. Do you need to push through a more timely and topical news release?

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Netflix partners with Microsoft to launch ad-supported subscription tier

Martech

The partnership announcement between Microsoft and Netflix is exciting news for advertisers,” said Matt Sotebeer, Chief Strategy Officer at adtech campaign performance platform Digital Remedy. But the entry of Netflix into the ad-supported streaming world (AVOD) adds a lot of premium inventory for advertisers to bid over. Why we care.