Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Martech Advisor

MARCH 31, 2020

The coronavirus (COVID-19) has been the most talked about and searched about topic all this month. Let's look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup. Here are your essential marketing updates for March 2020: What's Hot in Martech.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Valasys

APRIL 27, 2020

The world economy and the business conditions across the globe have been in omnishambles and a nerve-racking situation because of the outbreak of the recent pandemic caused by the Coronavirus. Content marketing during Coronavirus need not be overly commercially exploitative as any nuances of brand voice wouldn’t fare well.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Brandpoint

MARCH 27, 2020

We encounter new surprises daily and are good at keeping our heads on a swivel to stay on top of the most recent news or trends. We did postpone our hosted events and can no longer attend in-person conferences or trade show s this spring , but for the most part , we can carry on business as usual.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Brandpoint

MARCH 31, 2020

So many of us are now self-isolating, working from our dining room tables while watching the news change on an hourly basis. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do CPL campaigns take the place of missing events?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience. Content fuels virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ClearVoice

OCTOBER 11, 2020

From “coronavirus” itself to “PPE” to “social distancing,” new words and phrases have vaulted into our everyday use, becoming part of the mainstream lexicon and a steady ingredient in our fortified daily media diet. What other new words will be born during the final leg of 2020?

Best Practices 105

Best Practices Viral Marketing Copywriting Conference 105

Brightedge

APRIL 1, 2020

As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results.

Advertising Agencies 52

Advertising Agencies Paid Search Agency SERP Guidelines 52

ClickZ

MAY 2, 2020

In light of current events, we took the onus to save you the effort and have scoured numerous sources to empower you with the best marketing world insights this week. Send volumes of push notifications, especially, news based notifications saw the biggest month-on-month jump at 43% while they enjoyed a 60% direct open rate.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Brandpoint

MAY 28, 2020

In that spirit, here are some general tips to consider while navigating your business through coronavirus-related challenges. Read More: What to Do If Your Marketing Event Was Canceled]. You might choose topics based on info you previously planned to discuss at a trade show or other event. Redirect marketing money.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Brightedge

APRIL 1, 2020

As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results.

Advertising Agencies 53

Advertising Agencies Paid Search Agency SERP Guidelines 53

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Michael Dell, CEO of Dell spoke on coronavirus with this statement: “We are all navigating this new normal together. She also added that her teams’ “ No. 1 job is to help our customers right now,”.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Heinz Marketing

MARCH 21, 2020

Should the News Disrupt Your Content Calendar? unexpected news might not directly affect your brand, but that doesn’t mean it’s not affecting your audience. How the Coronavirus Is Already Rewriting the Future of Business. Managing an SDR Team Remotely During COVID-19. Thanks, Matt Bertuzzi. Here’s How to Decide.

Positioning 85

Positioning B2B Marketing B2B B2B Sales 85

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. As the world etched deeper into the coronavirus pandemic, people turned to the web to connect with each other and brands. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

NetLine

JUNE 18, 2020

Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared how COVID-19 had impacted B2B content consumption , reporting on the trend of total content consumption, the initial run on Coronavirus content, and which states and job levels were most active. in April and 49.8% increase in demand.

Work Management 95

Work Management Marketing Management B2B Content 95

Brightedge

APRIL 7, 2020

With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. Why should brands care about SEO during the coronavirus? Searches for ‘Thank you coronavirus helpers” have risen drastically over the past day. Stay on top of important trends.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

ClearVoice

FEBRUARY 17, 2020

As an example, with the recent outbreak of the coronavirus in China, as news spread of its virulence, many people wanted to know more about it. Making the most impact as you work to release content early on in its interest and news cycle, requires that you first identify the topics you should be watching for.

Planning 69

Planning SEO Content SERP 69

NetLine

SEPTEMBER 3, 2020

Those who run (or ran, rather) live events were left holding the bag while digital businesses were suddenly even more convenient and in-demand than perhaps they’d ever been before. . Removing total Coronavirus downloads from May’s raw totals still equates to a 13.8% Let’s Talk About Coronavirus Content Demand. Today, the U.S.

Work Management 59

Work Management B2B Marketing Management Content 59

Rain: The Growth Agency

JULY 23, 2020

We have learned from a recent national consumer study of American fans by DraftKings that, as a result of the pandemic, more than 25% of American fans began following a new sport, and almost 70% of them plan to continue. million viewers. Furthermore, Golf Channel’s final round lead-in coverage of the Memorial Tournament earned 1.5

Advertising Agencies 98

Advertising Agencies Lead Scoring Lead Ranking Press 98

Sage Marketing

SEPTEMBER 2, 2020

Even when the news was explaining the gravity of the situation as the COVID-19 pandemic unfolded, many people were skeptical about its effects on businesses worldwide. After a few online events, it was clearly not going to accomplish the same ROI. That’s what happened when flights and major conferences were canceled around the world.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

Oktopost

MARCH 15, 2021

Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. We are rapidly embracing technologies that help us adapt to life under lockdown.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Conductor

MARCH 8, 2022

As a contributing writer for leading industry news sites like Search Engine Land, Moz, and more, she is the SEO expert that other SEOs go to for help when they’re getting started or looking to expand their reach—especially for those looking to rank well in multilingual markets. Lily is also considered by many to be a foremost expert in EAT.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Conversica

MARCH 13, 2020

You invested in tradeshows and events as a key part of your overall Marketing plan, and you are ready to shake hands and make deals. You anxiously watch the news as more events cancel, as well as headlines about negative economic impact across the globe.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

GreenRope

MARCH 15, 2020

By now, you’re probably feeling a little overwhelmed by all the news and hype around coronavirus. Your support tickets, marketing automation, events, projects, knowledge base, surveys, voice/SMS, email newsletters, and more should be built in to your CRM. This coronavirus scare has driven this point home.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

GreenRope

MARCH 15, 2020

By now, you’re probably feeling a little overwhelmed by all the news and hype around coronavirus. Your support tickets, marketing automation, events, projects, knowledge base, surveys, voice/SMS, email newsletters, and more should be built in to your CRM. This coronavirus scare has driven this point home.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

Belkins

MARCH 12, 2020

Sadly, B2B also gets affected by the low levels of consumer confidence and hits the most important part of B2B — face-to-face appointments and events. According to the PredictHQ data , the cost of canceled events will be over $500,000,000. Given the latest news, it seems that we’re observing the third scenario.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Launch Marketing

MARCH 25, 2020

As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans and activities they had in play to remain engaged with their prospects and customers in the right ways. To get a sense of their actions, take a look at AdAge’s list tracking marketers’ response to coronavirus.

Planning 54

Planning Terms and Conditions Paid Search Agency Bandwidth 54

Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse. Here are a few things to consider as we move into the COVID-19 era.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

ATAK Interactive

APRIL 15, 2020

It’s been several weeks since the United States reported its first positive case of COVID-19 (also known as Novel Coronavirus). Host a Virtual Event. Don’t let your canceled or postponed event stop you from showcasing your products and services to your customers. Increase Your Social Media Activity.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

ATAK Interactive

APRIL 15, 2020

It’s been several weeks since the United States reported its first positive case of COVID-19 (also known as Novel Coronavirus). Host a Virtual Event. Don’t let your canceled or postponed event stop you from showcasing your products and services to your customers. Increase Your Social Media Activity.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

Valasys

AUGUST 28, 2020

Of late, governmental agencies and schools are using Work.com for coronavirus contact tracing and to manage employee shifts. The company specializes in Enterprise Cloud Computing, and Customer Relationship Management and is a platform used for sharing news, events, and innovation to stimulate changes in the world.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Biznology

SEPTEMBER 24, 2021

He presents his approach, framework and analysis re: the impact on care and survival rates for Medicare patients who experienced emergent cardiac events on the days of major marathons in the US (and how altered routes to hospitals and time lags in getting to them played out). The New Yorker: Why Are So Many Knowledge Workers Quitting ?

Burn Rate 104

Burn Rate Training Education Organic Leads 104

QuanticMind

AUGUST 4, 2020

Influencer Marketing Hub’s recent Coronavirus Marketing & Ad Spend Impact Report indicates that one in four companies are set to increase their marketing activities this year. Source: Influencer Marketing Hub’s recent Coronavirus Marketing & Ad Spend Impact Report. The good news is you won’t have to be vigilant forever.

ROI 64

ROI Paid Search Agency Planning Allocation 64

Stevens & Tate

JUNE 5, 2020

We are well-aware that the coronavirus has economically affected many companies drastically. It is critical that you know some ways you can still market and engage with prospects: Online Events: It is common that marketing teams have a few in-person events they attend in a year such as conferences or trade shows.

Inbound Marketing 73

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 73

ClearVoice

SEPTEMBER 18, 2020

When John Krasinski launched his YouTube show ‘Some Good News’ early on during the pandemic, it became clear there was an audience and appetite for optimism and feel-good videos during a dark time. Virtual live-entertainment events. The desire for virtual tours — especially in the face of coronavirus.

Content 101

Content Interactive Marketing Video Marketing Amazon 101

ConvertKit

APRIL 14, 2020

Deliverability Tip of the Month: As you’ve probably experienced, there is a lot of Coronavirus-related email being sent right now. Only send a Covid-related notice if it is absolutely necessary, such as your business being closed temporarily, an event being postponed, or another important message.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73