Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. The 2020 elections are contentious, and take up more than just the political sections of news publications. Read his answers and thoughts below.

PR 139

PR Distribution Paid Search Agency Content 139

illumin

MARCH 19, 2024

But it’s not just user contentment on the line – there are broader political implications to some AI capabilities. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Generation 111

Generation Classified Ads User-Generated Content Content 111

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. It’s also worth noting the results of a new Trustpilot survey , which found: 1 in 3 Americans are considering going into credit card debt to purchase holiday gifts this year.

Gartner 115

Gartner Marketing Report Planning Paid Search Agency 115

Marketing Craftmanship

OCTOBER 25, 2023

Despite the erosion of public trust in “fake news” (mostly related to political and world news reporting), business and industry trade media sources continue to have a high degree of credibility and influence. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Tony Zambito

FEBRUARY 2, 2022

The heads of many buyers and consumers spin as each bit of news causes them to hesitate on buying something. . Whether such events are environmental, political, global, economic, innovation, or crisis-related, the ripple effect is bound to touch an already fragile state of buying. We are living in a time like no other.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

Marketing Insider Group

OCTOBER 20, 2020

Lack of empathy is a problem not just in politics, possibly the media, and business overall. There is some good news. Empathy shapes everything from emotion to impulse to political ideology (which is obviously important to every individual customer). Admit it: we’re tired, stressed and just looking for some relief.

Business 353

Business Work Management Correlation Cable 353

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. Digitization of the back office New products released Selling online. This adoption of new tools spurred early-stage funding in favored B2B companies. New Tools Needed to Sell New Products.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Google will apply Gmail spam detection to political campaign emails, once again. Woman uses ChatGPT to write “polite but firm” email to an airline after delay—and the result was “fantastic.”

Email Marketing 83

Email Marketing Phishing Privacy Communities 83

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Parse.ly

MARCH 18, 2021

The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Politics” and “Health” Blew Up. Politics” and “Health” Blew Up. With the pandemic came a host of new challenges for all of us around staying healthy, and the internet responded by creating TONS of new content.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Martech

SEPTEMBER 12, 2022

A recent story from the world of politics is a great illustration of the need for martech expertise. So he brought in a whole new digital team and started spending a lot on digital advertising. Read next: How political campaigns are using contextual insights to reach more voters. Unhappy politics. Early last year Sen.

Demographics 85

Demographics Marketing Advertisements Advertising 85

ClearVoice

JANUARY 7, 2020

But in the year ahead, there’s going to be the added challenge of remaining both relevant and on people’s radar when candidates and political action committees (PACs) are spending billions of advertising dollars to attract eyeballs to anything and everything related to their campaigns. 4 Key marketing reminders for the 2020 election cycle: 1.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Martech

SEPTEMBER 13, 2022

Executives are confronted with a need to respond to current affairs, and often to tricky political events. It’s not just about politics. Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. They weren’t naive.

Peer-to-peer 94

Peer-to-peer Paid Search Agency Case Studies Ethics 94

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. Which social, environmental, or even political causes are they (perhaps inadvertently) backing with their purchases?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Martech

SEPTEMBER 28, 2023

The great news for marketers is these automatic responses can be prompted or triggered. One group was told that they were the more politically active group. You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. Just add behavioral science into your messaging. Here’s how.

Trigger Marketing 126

Trigger Marketing Work Management Marketing Management Paid Search Agency 126

Contently

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. Today’s newsfeeds are so rife with “fake news” that the edges between fact and fiction are often blurry. In traditional journalism, diligent fact-checking is a given.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Martech

FEBRUARY 25, 2022

The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Podcasts aren’t just for true crime, politics and comedy any more. Brands can’t just publish on this new channel — there’s a process.

Linkedin 112

Linkedin Network Marketing Newsletter Hubspot 112

Biznology

JUNE 1, 2021

This happened – again – recently, this time to the Associated Press, which prides itself on its neutral objective stand on issues and has a tough line on political statements by its staff. The agency fired 22-year-old Emily Wilder three weeks into her new job as a news associate.

Social Media 118

Social Media Media Personalization Business 118

Parse.ly

NOVEMBER 5, 2018

However, the number of referred views from Facebook decreased in October while the referred views from Google News increased. Top stories of the month: a closer look at politics. In the month prior to the 2018 midterm elections, politics remained the most read content category. There were 4.9

Traffic 94

Traffic Aggregators RSS Facebook 94

Martech Advisor

FEBRUARY 13, 2020

Advertising on the internet poses concerns for advertisers, given the issues around fake news, brand safety, bots, ad blocking and viewability issues. These new media owners recognize the potential from their clientele as advertising audiences. Political Candidates Will Flock to DOOH. in Q3 2019 and 6.9% in Q2 2019).

Mobile Advertising 135

Mobile Advertising Advertising Mediums Paid Search Agency Advertisements 135

Parse.ly

MARCH 7, 2019

Style & Fashion have similar (and often overlapping) stories, heavy on celebrities, but there tends to be slightly more cross-over with both business and politics. Publishers pages’ prerogative to push (and/or pay for) celebrity news on Facebook hasn’t changed. The results have been well documented, and not always pretty.

Product 107

Product Traffic Facebook Content 107

Biznology

JANUARY 17, 2018

This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. To make things worse, human beings are not the most reliable agents to differentiate fabricated news from a legitimate one, no matter how many suspicious bread crumbs are left behind. All reviewers in the U.S.

Amazon 154

Amazon Buzz Opinions Facebook 154

Webbiquity

MAY 20, 2020

And the two major political conventions are still scheduled for mid-August. Overall, per the report, 61% of respondents anticipate their overall marketing budgets are likely to be cut. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. And then on March 15, the U.S.

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Biznology

OCTOBER 25, 2018

Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. It is something (e.g.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Choozle

SEPTEMBER 28, 2022

Behaviors continue to evolve rapidly with new technology, along with new timelines for privacy-centric advertising and so much more. Regardless of your industry, the upcoming political election cycle will impact all channels and CPMs. Election and political advertising. Key takeaways from the first half of 2022.

Advertising Agencies 52

Advertising Agencies Privacy Advertisements Advertising 52

ClearVoice

MARCH 1, 2022

With the rise of new technology and social media, it has become increasingly challenging to determine what is true and what is false. But with new technology, anyone can create a website and fill it with whatever content they want, with no regard for the truth. Here's how to be great at it. Click To Tweet. Use fact-checking sites.

Peer-to-peer 74

Peer-to-peer Viral Marketing Content Social Media 74

Biznology

OCTOBER 19, 2017

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers? Appealing to these distrustful customers who lack confidence and motivation has become a top priority.

Brand Identity 152

Brand Identity Branding Ethics Trust Marketing 152

Liveintent

NOVEMBER 11, 2020

In a recent Real Time Banter webinar, we talked to Stephanie Layser, vice president of advertising and technology operations at News Corp, about how COVID-19 has affected programmatic advertising, and how publishers and brands can adapt. Here are some of her thoughts. Bid density is fluctuating. Top buyers have changed.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Rain: The Growth Agency

OCTOBER 12, 2022

Learning to function amid global instability and a cacophony of bad news has left the U.S. As a result, consumers are reevaluating and reconciling their personal values in a post-pandemic and politically polarized world, and record rates of inflation and rising costs of living are further forcing the issue.

Cost 52

Cost Personalization Media 52

Contently

JUNE 16, 2022

But misinformation at this scale isn’t new. In addition, marketers who directly represent doctors and healthcare providers could expose their clients to censure (or worse) by sharing fake news or poorly vetted medical content on their behalf. The result of this misinformation?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Martech

JANUARY 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. With the additional result that, if passed, it would seem to ban any kind of targeted political advertising. Good morning, Marketers, and this is getting absurd. And what’s that at the top of the page?

Paid Search Agency 104

Paid Search Agency Advertisements Advertising Internet Marketing 104

Liveintent

NOVEMBER 24, 2020

Check out these four resolutions to start your email advertising campaigns off on the right foot in the new year. Successful marketers keep a close eye on consumer trends and the social, economic, and political factors that influence them. 1) Stay nimble and evaluate your strategy often. 2) Increase customer lifetime value.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Martech

MARCH 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s a beautiful day in the neighborhood. Is victory at hand?

PR 100

PR Work Management Marketing Management Internet Marketing 100

Moz

MARCH 1, 2020

In a 30-page whitepaper published last year, Google delineates specifically how it fights against bad actors and misinformation across Google Search, News, Youtube, Ads, and other Google products. But does the average searcher actually feel that way? About our survey respondents and methodology. All respondent data is self-reported.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Convince & Convert

NOVEMBER 4, 2021

With this challenge, of course, comes new opportunities to provide trust-building service to your potential and current customers. . Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. It feels like it could be a doozy. .

Work Management 178

Work Management Marketing Management Communities Social Media 178

Sword and the Script | B2B

FEBRUARY 16, 2021

The Edelman survey offered additional context: 59% indicated they felt “most news organizations are more concerned with supporting an ideology or political position than with informing the public”. This isn’t a new or isolated finding – or even reserved to just one political ideology – it’s uniform across both sides of the aisle.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89