Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

OCTOBER 8, 2012

For small businesses in particular, generating local traffic is key. Look for a hosting service that provides enough bandwidth to support site pages, the types of media you’re planning to use and the amount of traffic you’re expecting to get. 6) Use Social Media. Photo credit: Wikipedia. 1) Find Reliable Hosting.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. I love these end-of-year articles and so do you. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

NOVEMBER 4, 2016

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. Social causes can lead to numerous fans sharing their personal stories on social media.

Social Media 80

Social Media Media Facebook Loyalty 80

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? This social media strategy helped Marvel get the right hype for the movie across the globe, leaving their fans anticipating for more. Their constant engagement across all their social media profiles kept people glued to the franchise.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MAY 19, 2014

22% say social media. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Social media listening can go broader. The post Are you using social media for search keyword research? Here’s how.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. .

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

JULY 25, 2014

Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing. Did you proofreed?

Social Media 80

Social Media Media Copywriting Barriers 80

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

OCTOBER 14, 2020

Over 74% of people say that posts from other people are more persuasive than posts from brand accounts, according to Social Media Today. That’s why you can enjoy the following benefits simply by leveraging your employees: Extend your social media reach to gain more brand recognition. However, you’re not sure if it’s worth your time.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. Marketing automation outside of social media can be an absolute nightmare when you’re using an unnecessarily complex platform. Unless, of course, you have Sniply.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. It is truly “media neutral.”

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

JANUARY 16, 2014

One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. Another reason that the importance of social media (in regards to link building) is increasing is because it can help extend the reach of the links you acquire. SEO Value of Social Signals.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

JULY 7, 2021

Compared to linear TV, where the waste that characterizes mass media has kept B2B marketers away, CTV allows precise targeting at the individual level, based on 3 rd party database variables like company size, industry, job role, intent and other typical in B2B media buying. of total media spend. Laser targeting. Take advantage.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare. Where’s Judy’s story?

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

JUNE 18, 2012

To see results using social media, you don’t need a social media strategy. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. You need a business strategy.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

JANUARY 17, 2019

The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics. Social Media Metrics that Matter. Where your traffic comes from is also pretty easy to find.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

OCTOBER 17, 2018

For example, rather than simply looking at aggregate data for pages per session on your website, look at that same metric broken down by traffic source. How does social media activity affect website traffic? Chances are it provides a bump in traffic, but is that traffic engaged?

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

JUNE 28, 2019

A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. People trust other people more than they trust brands, which is why people are more likely to take a job opening seriously when their friend posts it on social media. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. Social Media Participation. Customer behavior also informs what kind of content you should be posting on social media. First, you need to know which social media platforms your customers use most.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

JANUARY 17, 2018

From tearjerking Pope Francis homilies, outrageous politically-inclined stories, to dubious Einstein quotes, our social media streams are full of fiction dressed up as facts.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

FEBRUARY 7, 2018

It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. Social media marketing can be used as an important tool of personalized marketing. Use analytical tools like Google Analytics. 80/20 rule: The famous rule given by Pareto can be used here to remodel the marketing strategy.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

AUGUST 13, 2020

You can split your workforce up into different groups based on how proficient they are at promoting messages on social media, but you want to take it a step further. You should identify and develop social media champions in your workplace, and collaborate with them to come up with high-quality social content. What are their goals?

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

OCTOBER 1, 2018

If a traffic accident has occurred in one of the technician’s routes, the dispatcher can send notification to the technician’s mobile device and reroute them while letting the customer know there will be a slight delay due to traffic. For example, it can take care of email marketing, social media management, and analytics.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

JANUARY 25, 2017

You’ve got thousands of pieces of content on tens of thousands of web pages and very little of it gets any traffic, engagement, or leads. And you do all the right things to get it attention—paid media, social, search, etc. You just plow straight ahead and do a new page with all new assets, paid and social media tactics.

Campaigns 80

Campaigns Terms and Conditions Lead Ranking Lead Scoring 80

Biznology

MAY 27, 2016

Share your social media stream. Leveraging different content marketing features on your site, including effective video marketing , can boost your web traffic. Think about it: if your social media shares send people back to your website, but your design is a mess, are they going to shop on your site?

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. Social media as the #1 marketing channel . We hope you find our thoughts and musings interesting, valuable and thought-provoking.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. FINDING YOUR AUDIENCE. Conductor ). State of Procurement Study ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80