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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

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The Holy Trinity: Inbound, PPC and Social Media Marketing

Envy

Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy. Content may be king, but the details are in the pawns.” - Jamie Pitman for White Hat Media. The question is never Inbound vs. PPC.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, click fraud, and how B2B companies can implement these in their organizations. Navah is the Director of Paid Media for Justuno, an AI-powered CRO solution, and a veteran of the digital marketing industry. Ask the PPC: [link]. Navah’s Twitter: [link].

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How to Build a Digital Product Brand That Lasts

Webbiquity

Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data.

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