HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. Recording optional.).
Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia
10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
It's All About Revenue
MAY 3, 2011
The Grande Guide to Wikipedia. confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain at Wikipedia. I know less about Wikipedia than I do the opera, jai alai or magic tricks. It’s a mystery, and it frightens me. So I asked my friends and colleagues what they knew about Wikipedia.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?
Thought Leadership Merchandising: Rising Above the Noise
JULY 1, 2013
Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard. To the consternation of CXOs, some marketers employ Thought Leadership as though it embodied some mystical higher purpose; as a tactic that’s not held accountable for increasing leads, clients or revenue.
5 Boards to Create for Your Business on Pinterest
NOVEMBER 25, 2013
There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals.
What is Social Media Marketing?
DECEMBER 2, 2014
guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Notice a strange similarity to Inbound Marketing? Like this post?
The History of #SXSW [Infographic]
It's All About Revenue
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. premiere.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). There’s more! It’s amazing stuff. And the free ones?
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. B2B Social Media Marketing for Success – Moscow 2013 from TopRank® Online Marketing The post Tips & Trends for B2B Social Media Marketing Success appeared first on Sazbean.
Marketing automation is not marketing strategy
JANUARY 29, 2014
(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. This worries me.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. LinkedIn and Twitter has made this even easier. Ready?
How Content Marketing Works on Pinterest
Writing on the Web
SEPTEMBER 19, 2012
So how does your content marketing strategy work for this site? According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site.
Is Account-Based Marketing Ready for Take-Off?
FEBRUARY 2, 2016
Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. The Power Problem in Account-Based Marketing Performance. Birds had wings.
Are you mistaking marketing tactics for strategy?
JANUARY 31, 2013
Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. Internet Marketing Business Consulting marketing Marketing and Advertising Marketing strategy
Remember to market to your own influencer network
SEPTEMBER 6, 2016
I really love influencer marketing. Yikes! I had my head down doing amazing stuff for my friends over at BashFoo and as well as dominating the earned media influencer marketing game on behalf of Skinny and Company coconut oil , I flaked on the second most important job I have: prospect marketing. Influencer marketing is 1% inspiration, 99% perspiration. Too much.
Are Your Marketing and Sales Systems Broken?
APRIL 16, 2012
Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made. Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.
Content Marketing Graphic: What’s Missing in this Visual?
Writing on the Web
JUNE 4, 2014
width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.
Predictions for B2B digital marketing in 2013
DECEMBER 26, 2012
Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
Link-Builders versus Content Marketers
NOVEMBER 19, 2013
Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. And self-promotion.
The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
JUNE 20, 2016
We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. Every marketing technology vendor is talking about account-based marketing this year. With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. And for good reason. link).
Integrating Awareness and Demand Generation Marketing
APRIL 4, 2013
Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. But it is not obvious to executives who are used to interruption marketing. The Awareness Site.
New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing.
Top 3 Reasons Your Content Marketing Program Fails
Digital B2B Marketing
DECEMBER 10, 2013
Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Marketers are pouring more and more into something they aren’t confident in. Related: Why Your B2B Marketing Content Sucks.
Building Your B2B Marketing Database
AUGUST 26, 2013
Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Here are the elements you are likely to want to capture and maintain in a B2B marketing database. from market research). Sales and marketing contacts. B2B Marketing analytics data append data discovery database marketing web data Plenty. SIC or NAICS.
Pinterest Marketing 101
MAY 15, 2013
Photo credit: Wikipedia. Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. You’ll learn to use Pinterest as a consumer research channel and how the knowledge gleaned from the site can bolster your content marketing efforts.
Why Marketers Should Fear Mobile Marketing
JANUARY 11, 2013
Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Marketers whatcha gonna do?
B2B Marketers Should Take Another Look at E-Commerce
APRIL 29, 2013
Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. So what are the e-commerce success factors for business marketers as they look to take advantage of these opportunities? Select software that was built specifically for the complexity of business markets.
Winning The War: Content Marketing Adoption Widens
OCTOBER 15, 2012
Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. Why the uptick in content marketing? Interestingly, only 23% felt that improved SEO was a key reason for content marketing’s use. Content marketing is clearly not a fad. Photo credit: jrhode. 29% Sales.
Matching Marketing Technology to Business Strategy: A Starting Framework
Customer Experience Matrix
APRIL 15, 2014
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** But I''ve always defined it on a case-by-case basis. Bluff called. So, where to begin? Norton.
The 10 Best B2B Videos
It's All About Revenue
FEBRUARY 8, 2011
Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Our video introduces a new B2B marketing category called Revenue Performance Management, and Beagle’s description of why they selected it captures exactly the vibe we were aiming for in the production. These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. SAS Institute took home the Best Marketing Video for the Proven: A SAS Overview video. by Joe Chernov | Tweet this. Perfect.
Marketing surveys are wrong
FEBRUARY 7, 2013
Photo credit: Wikipedia. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Some of the answers in market research surveys are wrong, too. They do.
A Digital Marketer's Christmas Wish List
DECEMBER 23, 2015
Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Faced with such a herculean mandate, we digital marketers need some loving from St. Setting aside, for now, any debate over the merits of content marketing, in the context of web design content is a thing , not a strategy, tactic, or tool. Nick now more than ever.
The 4 Mary Meeker Slides Every Marketer Should See
It's All About Revenue
DECEMBER 4, 2012
But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers. Who is Meeker? There’s Huge Money to be Made in Mobile Ads.
4 Problems Killing Thought Leadership Marketing
Digital B2B Marketing
FEBRUARY 9, 2012
The problem is thought leadership has become a catchall for any marketing that includes content. Thought Leadership Isn’t Created by Marketing At the heart of the problem is the idea that you can market your way to thought leadership. The role of marketing is to shine a light on your company’s thought leaders and thought leadership. Marketing can facilitate, organize and amplify. But unless your business is marketing, thought leadership needs to come from your business. 2. Your Turn Should thought leadership stay or go, and why?
Your Content Marketing Must Become Convenient
Digital B2B Marketing
SEPTEMBER 6, 2012
Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Why B2B Marketing Must Be Convenient What does convenient marketing look like? Making Your B2B Marketing Convenient Here are three ways to deliver convenience to your audience and improve your marketing: 1. This is an area that many marketers are still overlooking.
How Typography Affects Your Internet Marketing
APRIL 21, 2014
English: Example of Tahoma typeface (Photo credit: Wikipedia). The post How Typography Affects Your Internet Marketing appeared first on Sazbean. Design Marketing Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending.
How Performance Marketing Accelerates B-to-B Prospecting
JULY 5, 2012
Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . Amid much hand-wringing among PR professionals, the model’s strong appeal to marketers is likely to mean continued experimentation. Pay per lead.
New developments in B2B marketing list acquisition
JANUARY 23, 2013
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Internet Marketing B2B marketing lists prospectingRented lists of prospects.