HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. A big time-saver. Click to Tweet!
Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? What Wikipedia says about indexing: What’s missing?
10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
It's All About Revenue
MAY 3, 2011
The Grande Guide to Wikipedia. I confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain at Wikipedia. I know less about Wikipedia than I do the opera, jai alai or magic tricks. So I asked my friends and colleagues what they knew about Wikipedia. Share email.
Thought Leadership Merchandising: Rising Above the Noise
JULY 1, 2013
Thought Leadership is one of the most widely used terms in B2B marketing. Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. But it’s definitely not a panacea, and there are several paths to success that are not “social” A quick look at the top companies in the world by market capitalization clearly show that being a social media wizard is not necessarily the recipe for winning in the marketplace. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Social Media Marketing Social Sharing Facebook Social business social media twitter WikipediaHere is my top 5 list: 1.
5 Boards to Create for Your Business on Pinterest
NOVEMBER 25, 2013
There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals.
What is Social Media Marketing?
DECEMBER 2, 2014
I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Notice a strange similarity to Inbound Marketing? Like this post?
The History of #SXSW [Infographic]
It's All About Revenue
MARCH 2, 2011
But we are doing more than setting up a booth and hoping some marketers drop by for a visit. 2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Bake a bigger pie. Following are just a few.
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. B2B Social Media Marketing for Success – Moscow 2013 from TopRank® Online Marketing The post Tips & Trends for B2B Social Media Marketing Success appeared first on Sazbean.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). 3) Marketing Automation Software (MAS) for the Rest of Us.
How Content Marketing Works on Pinterest
Writing on the Web
SEPTEMBER 19, 2012
So how does your content marketing strategy work for this site? According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site.
Are Your Marketing and Sales Systems Broken?
APRIL 16, 2012
Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors. Buyer Designed Systems.
Marketing automation is not marketing strategy
JANUARY 29, 2014
(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. This worries me.
Content Marketing Graphic: What’s Missing in this Visual?
Writing on the Web
JUNE 4, 2014
width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.
Is Account-Based Marketing Ready for Take-Off?
FEBRUARY 2, 2016
Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. The Power Problem in Account-Based Marketing Performance. Birds had wings.
This Week in Content Marketing: The Business Case for Content Marketing as PR
DECEMBER 10, 2016
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations; we wrap up with an example of the week from UK National Trust. Download this week’s PNR This Old Marketing podcast. 1. Content marketing in the news.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. LinkedIn and Twitter has made this even easier. Ready?
Are you mistaking marketing tactics for strategy?
JANUARY 31, 2013
Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. Internet Marketing Business Consulting marketing Marketing and Advertising Marketing strategy
The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
JUNE 20, 2016
We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. Every marketing technology vendor is talking about account-based marketing this year. With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. And for good reason. link).
Top 3 Reasons Your Content Marketing Program Fails
Digital B2B Marketing
DECEMBER 10, 2013
Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Marketers are pouring more and more into something they aren’t confident in. Related: Old Content is the King of Content Marketing.
Matching Marketing Technology to Business Strategy: A Starting Framework
Customer Experience Matrix
APRIL 15, 2014
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Wikipedia tells me that strategy maps are obsolete but I still find them useful. Norton.
4 Problems Killing Thought Leadership Marketing
Digital B2B Marketing
FEBRUARY 9, 2012
The problem is thought leadership has become a catchall for any marketing that includes content. Thought Leadership Isn’t Created by Marketing At the heart of the problem is the idea that you can market your way to thought leadership. The role of marketing is to shine a light on your company’s thought leaders and thought leadership. Marketing can facilitate, organize and amplify. But unless your business is marketing, thought leadership needs to come from your business. Here are four of the underlying problems that created the situation.
Your Content Marketing Must Become Convenient
Digital B2B Marketing
SEPTEMBER 6, 2012
Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Why B2B Marketing Must Be Convenient What does convenient marketing look like? Making Your B2B Marketing Convenient Here are three ways to deliver convenience to your audience and improve your marketing: 1. This is an area that many marketers are still overlooking.
Remember to market to your own influencer network
SEPTEMBER 6, 2016
I really love influencer marketing. I had my head down doing amazing stuff for my friends over at BashFoo and as well as dominating the earned media influencer marketing game on behalf of Skinny and Company coconut oil , I flaked on the second most important job I have: prospect marketing. Influencer marketing is 1% inspiration, 99% perspiration. Too much. Whoops.
The 10 Best B2B Videos
It's All About Revenue
FEBRUARY 8, 2011
Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Our video introduces a new B2B marketing category called Revenue Performance Management, and Beagle’s description of why they selected it captures exactly the vibe we were aiming for in the production. These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. SAS Institute took home the Best Marketing Video for the Proven: A SAS Overview video. by Joe Chernov | Tweet this. Perfect.
How Typography Affects Your Internet Marketing
APRIL 21, 2014
English: Example of Tahoma typeface (Photo credit: Wikipedia). The post How Typography Affects Your Internet Marketing appeared first on Sazbean. Design Marketing Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending.
Predictions for B2B digital marketing in 2013
DECEMBER 26, 2012
Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. How to Clean Up Your Marketing Database.”.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. Why B2B Marketers Should Care. Google Business Listings.
A Digital Marketer's Christmas Wish List
DECEMBER 23, 2015
Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Faced with such a herculean mandate, we digital marketers need some loving from St. Setting aside, for now, any debate over the merits of content marketing, in the context of web design content is a thing , not a strategy, tactic, or tool. Nick now more than ever.
A brief introduction to network science math in marketing
JANUARY 16, 2017
Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. Marketing Data
The 4 Mary Meeker Slides Every Marketer Should See
It's All About Revenue
DECEMBER 4, 2012
But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers. Who is Meeker? There’s Huge Money to be Made in Mobile Ads.
Better Content in Half the Time: Applying Scrum Principles to Content Marketing
DECEMBER 8, 2016
Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful. It’s clear that content marketing can’t carry on as it is. Marketing StrategyProbably not.
The last of the anti-social marketing tactics
NOVEMBER 11, 2011
Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. Are the marketers at these companies not doing their jobs? Applying thought.
Big Bang Marketing is Out – Agile is In
Great B2B Marketing
FEBRUARY 4, 2014
I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. Burton made some great points in the interview, including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. But to me, the most important points he made were about how the agile product development methodologies can be applied to the world of marketing. As Burton describes, Big Bang marketing is out and has been replaced by a series of sprints and changes.
Link-Builders versus Content Marketers
NOVEMBER 19, 2013
Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. And self-promotion.