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HubSpot Reveals New Tools to Accelerate Sales

Client Bridge

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. Recording optional.).

Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

The Grande Guide to Wikipedia. confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain&# at Wikipedia.  I know less about Wikipedia than I do the opera, jai alai or magic tricks.  It’s a mystery, and it frightens me.  So I asked my friends and colleagues what they knew about Wikipedia

Wikipedia and the wiki utopia, revisited

Biznology

Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia

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Top 5 Social Business Myths

Biznology

Photo credit: Wikipedia. But it’s definitely not a panacea, and there are several paths to success that are not “social” A quick look at the top companies in the world by market capitalization clearly show that being a social media wizard is not necessarily the recipe for winning in the marketplace. 2. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Social Media Marketing Social Sharing Facebook Social business social media twitter WikipediaHere is my top 5 list: 1.

5 Boards to Create for Your Business on Pinterest

WindMill Networking

There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals.

What is Social Media Marketing?

Biznology

guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Notice a strange similarity to Inbound Marketing? Like this post?

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard. To the consternation of CXOs, some marketers employ Thought Leadership as though it embodied some mystical higher purpose; as a tactic that’s not held accountable for increasing leads, clients or revenue.

3 predictions for online marketing in 2016

Biznology

Pre-order Outside-In Marketing by  James Mathewson and   Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). There’s more! It’s amazing stuff. And the free ones?

The History of #SXSW [Infographic]

It's All About Revenue

2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  premiere.

Marketing automation is not marketing strategy

Biznology

(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  Marketers sometimes see automation as a silver bullet.  This worries me. 

Tips & Trends for B2B Social Media Marketing Success

Sazbean

English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. B2B Social Media Marketing for Success – Moscow 2013 from TopRank® Online Marketing The post Tips & Trends for B2B Social Media Marketing Success appeared first on Sazbean.

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Influencer marketing should not be about collecting influencers

Biznology

Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. LinkedIn and Twitter has made this even easier. Ready?

Are you mistaking marketing tactics for strategy?

Biznology

Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. Internet Marketing Business Consulting marketing Marketing and Advertising Marketing strategy

How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site.

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Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.

The 10 Best B2B Videos

It's All About Revenue

Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  Our video introduces a new B2B marketing category called Revenue Performance Management, and Beagle’s description of why they selected it captures exactly the vibe we were aiming for in the production.  These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. SAS Institute took home the Best Marketing Video for the Proven: A SAS Overview video.  by Joe Chernov | Tweet this. Perfect. 

Digg 24

Link-Builders versus Content Marketers

Biznology

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. And self-promotion.

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Is Account-Based Marketing Ready for Take-Off?

CMO Essentials

Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. The Power Problem in Account-Based Marketing Performance. Birds had wings.

Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI

bizible

We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. Every marketing technology vendor is talking about account-based marketing this year. With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. And for good reason. link).

Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Marketers are pouring more and more into something they aren’t confident in. Related: Why Your B2B Marketing Content Sucks.

Integrating Awareness and Demand Generation Marketing

Biznology

Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. But it is not obvious to executives who are used to interruption marketing. The Awareness Site.

Pinterest Marketing 101

Biznology

Photo credit: Wikipedia. Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies.  You’ll learn to use Pinterest as a consumer research channel and how the knowledge gleaned from the site can bolster your content marketing efforts.

New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing.

B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  So what are the e-commerce success factors for business marketers as they look to take advantage of these opportunities?  Select software that was built specifically for the complexity of business markets

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Winning The War: Content Marketing Adoption Widens

Biznology

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size.  Why the uptick in content marketing? Interestingly, only 23% felt that improved SEO was a key reason for content marketing’s use. Content marketing is clearly not a fad. Photo credit: jrhode. 29% Sales.

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Why Marketers Should Fear Mobile Marketing

Biznology

Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Marketers whatcha gonna do?

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Meanwhile, Wikipedia has 485 monthly active users. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers. Who is Meeker? There’s Huge Money to be Made in Mobile Ads.

Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Here are the elements you are likely to want to capture and maintain in a B2B marketing database. from market research). Sales and marketing contacts. B2B Marketing analytics data append data discovery database marketing web data Plenty. SIC or NAICS.

Build 65

Marketing surveys are wrong

Biznology

Photo credit: Wikipedia. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Some of the answers in market research surveys are wrong, too. They do.

Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** But I''ve always defined it on a case-by-case basis. Bluff called. So, where to begin? Norton.

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Internet Marketing B2B marketing lists prospectingRented lists of prospects.