article thumbnail

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. I had breakfast with John Bell of Ogilvy a number of years ago.

article thumbnail

Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s.

Domain 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” What Are SERP features? Best Practices for URLs.

SERP 295
article thumbnail

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Take into consideration other popular sources like Wikipedia.

article thumbnail

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, and Amazon.com.

article thumbnail

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Specifically, that’s the audience persona you created when you put together your content marketing strategy. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. In the book I said you should be the Wikipedia of your most important topics. This was not a popular statement among marketers, who want to tell stories and preach brand value. This is why many marketers are skeptical of the way SEO is practiced today.

SEO 217