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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. Rather than being a tool to find online sites, it’s becoming a tool to find direct information, and as a result, the scope of SEO and online business marketing is bound to change.

SEO 105
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

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6 Best Marketing Podcasts You Should Follow! 

Outgrow

6 Best Marketing Podcasts You Should Follow! And if you’re a marketing person, marketing podcasts should be your holy grail! There are various social media marketing or digital marketing podcasts out there that may help present a new perspective into this field. Why Listen to Marketing Podcasts?

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A Checklist for a Good Blog

Writing on the Web

An email subscription sign up button such as an RSS icon. If you don’t have anything of your own, you can always link to a page on Wikipedia. To me, a good blog is the best darned marketing tool on the planet! A good blog post title that makes me want to read the full post. A compelling image with each post.

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Social Media and the Perils of Monetization

B2B Memes

I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. There is one unmentioned change, though, which does: As I discovered last Friday, his RSS feeds are now short summaries instead of the full text of each post. As Schaefer himself says, he’s experimenting with that balance now.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Incentive programs.

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Overcoming a Dry Spell: 8 Sources for Blog Inspiration

Biznology

Photo credit: Wikipedia. Blogging is a valuable marketing tool that requires consistency. In fact, you should have the blogs of your toughest ones (or at least those you strive to emulate) in an RSS Feed anyway. Sometimes the best blogging ideas come from creative places. Put your own spin on the same issues.