ClearVoice

FEBRUARY 4, 2020

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Check out the Analytics account of a mature content marketing program.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Convince & Convert

APRIL 15, 2016

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia. Get More Mentions.

Google 117

Google Wikipedia Content Wiki 117

DAGMAR Marketing

DECEMBER 17, 2021

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Microdata – Microdata is a set of tags embedded within an HTML code that works to analyze web pages and makes annotating HTML elements with machine-readable tags much easier.

SERP 103

SERP Click Rate SEO Wikipedia 103

Hubspot

DECEMBER 19, 2019

Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. First, you could fill out meta tags.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. That’s why we’re such big fans of quick and efficient marketing graders. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. I cash my money, link to their site, and add a rel=nofollow tag to their link, so Google can't follow the source and I'm not giving them any backlink power.

SEO 67

SEO Google Wikipedia Lead Scoring 67

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

seo.co

JULY 19, 2021

In fact, Google controls about 92.05% market share in the internet industry. In fact, Google is the richest company in the world in regards to market capitalization. This is a measure of a company’s value on the market with the total amount of dollars in stocks. Google is undoubtedly the world’s greatest search engine.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Blue Flame Thinking

FEBRUARY 15, 2019

1 Pair an informative paragraph with a matching, properly tagged image. 3 Include content with bulleted or numbered lists and header tags. Click through to a Wikipedia page that was awarded a snippet and look for the dozens of internal links in the page content. Getting there, however, requires improving your SEO skillset.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Adobe Experience Cloud Blog

APRIL 3, 2018

Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. In this blog, I’ll show you how to make the Google Knowledge Graph work for you and why it’s essential for you as a marketer. Example of Google Knowledge Vault.

Google 134

Google Wikipedia Keywords CTR 134

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. And, it’s safe to bet that we will continue to see search features change. Best Practices. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Local Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). If you don’t have anything of your own, you can always link to a page on Wikipedia. But some weren’t really optimized for best results.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Search marketing – Make sure there is updated content on your site on a regular basis. Make sure all title tags and H1′s are clean and keyword appropriate. Here we go. New pages, a blog or whatever.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Read their story here on Wikipedia. Twitter has 75 million accounts.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Kapost

APRIL 26, 2016

As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. It is no accident that Google uses a phrase like “Online Marketing Company” to describe our brand. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. What’s “Worthy” of Wikipedia?

Optimization 48

Optimization Wikipedia Tips Brand Identity 48

KoMarketing Associates

FEBRUARY 21, 2012

We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What Title Tags and Meta Descriptions Are and How They Matter. An Introduction to Title Tags. Key Takeaways from Video: An Introduction to Title Tags. Year : 2009.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Tony Zambito

APRIL 5, 2010

Image via Wikipedia.   This is a good example of “buyer persona thinking” in action when developing a content marketing strategy.   And once you do, you can build a content marketing strategy around it. Some companies just get it.   UPS does.   What is it? .   Just as is the case for UPS.

Buyer Personas 100

Buyer Personas Content Marketing Wikipedia Marketing & Strategy 100

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. That’s what has led to the horrific vocabulary of mindless marketing speak that makes us utter things like “demonstrable value” with straight faces while deluding ourselves that it leaves an impression on customers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

NOVEMBER 30, 2010

Image via Wikipedia. If you are counting on magical marketing, you'll probably have a problem sooner rather than later. I see many different clients engage in magical marketing every day: One company I know pours enormous effort into multivariate testing, but relatively little into the creative work that gets tested.

Multivariate analysis 80

Multivariate analysis Paid Search Agency Wikipedia Work Management 80

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Email this to a friend?

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Biznology

MAY 20, 2010

Image via Wikipedia. I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. You can download the slides for my talk, " How Web Marketing Changes the Old Marketing Rules.") But most things you do are not so risky.

Paid Search Agency 80

Paid Search Agency Wikipedia Advertising Agencies Internet Marketing 80

Brightedge

DECEMBER 5, 2019

This Quick Answer will be accompanied by a link to the site supplying the information, such as Wikipedia. Tags: omnibox, google quick answers, Google Updates Blog Category: Content Marketing Below this result, the ‘ People Also Ask ’ and the typical SERP results sections appear as expected. Should I use the Chrome omnibox?

SEO 64

SEO SERP Wikipedia Google 64

Biznology

SEPTEMBER 7, 2010

Image via Wikipedia. While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead , which I finally had a chance to read now that I am back and you should read it, too. Tags: Internet Marketing brianhalligan davidmeermanscott gratefuldead marketing.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Biznology

JULY 27, 2010

Image via Wikipedia. Tags: Internet Marketing contentmanagement podcast. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Biznology

SEPTEMBER 8, 2010

Image via Wikipedia. This makes sense, but what's a search marketer to do when your keywords are interchangeable? Tags: Organic Search duplicatecontent searchmarketing seo. The assumption is that if the pages are twins, you only need to see one of them. Must you really create different pages to attract the search engines?

Keywords 80

Keywords Wikipedia Content Tagging 80

Biznology

NOVEMBER 8, 2010

Image via Wikipedia. I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. I spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

Social Media 80

Social Media Media Wikipedia Forrester 80

Biznology

JULY 12, 2010

Image via Wikipedia. Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance. A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking.

Wikipedia 80

Wikipedia Public Relations Tagging Social Media 80

Biznology

NOVEMBER 4, 2010

Image via Wikipedia. I got just that question from someone the other day, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people. For the rest of you, read on—I hope that you'll soon understand what we marketing "experts" have failed to get across so far.

Conversion Rate 80

Conversion Rate Search Marketing Conversion Wikipedia 80

Biznology

OCTOBER 7, 2010

Image via Wikipedia. After spending so much of our time treating a search ranking and traffic problem as just that, is there any way to look at this so-called SEO problem that allows us to solve it by not doing anything with search marketing at all?

Wikipedia 80

Wikipedia SEO Tagging Search Marketing 80

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Biznology

MAY 20, 2010

Image via Wikipedia. It's the best medicine, not the best marketing tool. Tags: Social Media Marketing humor internetmarketing laughter readersdigest. by Frank Reed. OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can't change that. Medicine takes time to work.

Best Practices 80

Best Practices Wikipedia Viral Marketing Internet Marketing 80