Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Norms not designed to serve an information thirsty workforce, fully digitalized and addicted to social networks. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Share it on StumbleUpon.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of Grocery ads are socially enabled.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. Sometimes these programs are run out of HR and sometimes out of marketing.

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Webbiquity

APRIL 14, 2015

Since “the demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives,” Pam Dyer helpful reviews 10 other options here, including both free tools like Ubersuggest (which “makes good use of Google Suggest and other suggest services. ” Local SEO Guides. .”

Keywords 100

Keywords SEO Research Resources 100

Biznology

JULY 18, 2011

Image via Wikipedia. Nobody knows for sure if Google+ will ever dethrone Facebook and Twitter, but the buzz it created showed something already: our allegiance to any Social Platform in particular is as reliable as that of a mercenary just waiting for the highest bidder. by Aaron Kim.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

Brightedge

APRIL 27, 2022

The BrightEdge platform, powered by Data Cube, enables SEOs and digital marketers to quickly and precisely identify relevant, high-performing keywords and semantically-related topics. Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent.

SEO 64

SEO Effectiveness Allocation Keywords 64

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Search marketing – Make sure there is updated content on your site on a regular basis. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Others include Klout and Twitter Grader, which focus on the social networks. But I think as marketers, we need to think bigger.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has become more like an Oscar after-party than it is like the airport Ramada.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Biznology

FEBRUARY 28, 2013

Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. Social networks are all about relationships.

Organization 80

Organization Social Networks Wikipedia Work Management 80

Marketing Insider Group

JANUARY 17, 2013

We are moving from a marketing need to understand, train and enable social media tools. And we are moving to a need to activate the entire social business landscape. If you have an online profile on any of the major social networks, you have a Klout score. Commit to actively engage on social networks.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Biznology

NOVEMBER 15, 2016

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. Actually control. There’s the rub. There’s the rub. What you need to do is armor-up, soldier! It’s simple.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

MAY 4, 2011

James Surowiecki: When social media became news : Most of us spend a pretty good part of the day using social media, whether it’s reading blogs or using social networking sites. Related posts: 4 Time-Saving Tips for Social Media Marketing. Social Skills: What’s Needed for Social Media.

Social Media 100

Social Media Media Wikipedia Digg 100

Biznology

OCTOBER 23, 2012

What’s more, if you work on transitioning, in your mind, all the followers and friends you have collected over time from being big stacks of baseball cards, valuable only for their potential dollar or marketing value, to being important and deep extensions to your mind and literal extensions of the neural pathways of your physical brains.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Contently

OCTOBER 26, 2016

Although many of the necessary skills are the same, I realized in my moment of panic that not all of journalism’s commandments apply to content marketing. Chandler, who runs Thrive Writing , a writing and marketing business. Most of the time, the marketing firm does the interviewing and sends over the quotes they want included.”

Paid Search Agency 60

Paid Search Agency Content Marketing Peer-to-peer Work Management 60

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. In offline marketing it was a lesser issue. How do marketers respond? But what’s the answer?

Social Media 80

Social Media Product Media Cross-Selling 80

WebMarketCentral

JANUARY 7, 2008

social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site.

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. In this era of post-truths , marketing is not immune to multiple attempts at misinformation aimed at potential customers. Know your clientele.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.

Business 80

Business Wikipedia Thought Leadership Social Media 80

EveryoneSocial

OCTOBER 17, 2018

Below you’ll find the following topics covered: What is Social Selling? Social Selling Mechanics. Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

Practices 80

Practices Wikipedia Business Best Practices 80

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Social reputation management will need to become a mindset for B2B marketers in the next decade. Social Algorithms.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100