Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? The great news for marketing and PR students? There are endless opportunities in digital media marketing.

PR 80

PR Tips Public Relations Work Management 80

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Biznology

APRIL 20, 2011

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

MAY 17, 2013

Photo credit: Wikipedia. It may seem like an enterprise organization should have the budget to hire multiple in-house SEO Specialists but that’s often not the case, and the existing marketing department is probably already maxed out on time. The SEO process looks the same, for the most part, for any website owner.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

KoMarketing Associates

JUNE 2, 2014

The public relations industry has been under threat and misconception for quite a while. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. What Does This Mean for My B2B Marketing Strategy?

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

DECEMBER 9, 2013

(Photo credit: Wikipedia). Isn’t that the kind of behavior every company and marketer is trying to achieve? Offline Marketing Public Relations Reputation Management Slider Business CRM Customer customer service IPhone Mobile phone Verizon Verizon Communications Verizon Wireless' I don’t get it!

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Blogging is a valuable marketing tool that requires consistency. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing' Sometimes the best blogging ideas come from creative places.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

APRIL 2, 2014

Photo credit: Wikipedia. Marketing is no different. Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it. .” ” No matter what marketing tactic you are talking about, it’s not about understanding–or believing.

Spending 80

Spending Cable Wikipedia Social Media 80

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Michael Brenner teased out the differences between content and content marketing in an article so popular we’ve run it a few times.

Content 108

Content PR Wikipedia Click Rate 108

Biznology

JULY 13, 2010

Image via Wikipedia. Your citizenship activities should differentiate your business the same way you strive to be unique in your offerings and your marketing. Tags: Public Relations business company corporatecitizenship humanitarianism. Does your company constantly make donations to worthy causes?

Business 80

Business Public Relations Wikipedia Class 80

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage.

Media 80

Media PR Public Relations Press 80

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.

Effectiveness 80

Effectiveness Wikipedia Paid Search Agency Advertising Agencies 80

Biznology

JANUARY 26, 2011

Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Yesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

JULY 28, 2010

Image via Wikipedia. I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way. We know that Microsoft is worried about losing the phone and the tablet market. I am wondering if they are losing their monopoly in the PC market, too.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Biznology

JULY 22, 2010

Image via Wikipedia. Tags: Internet Marketing Public Relations onlinereviews reputation reputationmanagement sales. I recently got a question from a company with a problem. For years, the company has been successful, despite customer complaints, but now they are running into a snag.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . To back up, what is this performance marketing thing, anyway? What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 5, 2010

Image via Wikipedia. In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile. Facebook might not need the money. For the moment, there is no sign of it.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Biznology

MAY 24, 2011

Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and Sales. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

DECEMBER 20, 2011

Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11!

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. A note on that: I do not speak at events (even for money) that I don’t believe in , as I do not lend my name to help profiteers sling social media and content marketing hokum.

Social Media 128

Social Media Media Blogger Co-Registration 128

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. Now, Marketing Conversation gets loads of pitches as well. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Actually I know it was.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Hubspot

SEPTEMBER 4, 2014

In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. public relations Social Meda' A lot of the effort wasted in a company is trying to connect dots," says Burke.

Social Media 28

Social Media Media PR Public Relations 28

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Download Michael’s presentation here.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Biznology

JANUARY 25, 2011

Image via Wikipedia. After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media.

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

Blogger 80

Blogger Outreach Wikipedia PR 80

WebMarketCentral

APRIL 15, 2008

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. Wetpaint – Wikipedia isn't the only wiki on the map.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

MARCH 6, 2012

Image via Wikipedia. if it doesn’t, start telling everyone “I hate writing” and see if you can get that promotion to Senior VP and get some other sucker to write pithy corporate marketing copy in the form of editorial content. We’ve all had it. Writer’s block. Nothing seems like the right approach.

Social Media 80

Social Media Media Lock-In Work Management 80