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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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7 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

During these unprecedented times, medical masks, home office spaces and social distancing procedures have become our new way of normal. Whether you are a marketer or a business owner, employee engagement matters ! Since March, most companies have shifted from working in a corporate office space to virtually working from home.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

For many marketing leaders and professionals, giving back is the right thing to do. B2B businesses that donate to charity open their business to marketing, employee engagement, and branding opportunities. Promote email marketing for donations. Six Charitable Giving Ideas for B2B Companies. Partner with suppliers.

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The Three Remote Work Models

Zoominfo

Oftentimes, remote-first companies do not have a central office, but employees still work together online as fully distributed teams. The typical pre-COVID office environment contained many distractions that could prevent long periods of focused work. As a result, employers learned that technology can be used to sharpen remote work.

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Ruth Stevens: Spotlight on the expert

Martech

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Additional related topics being consumed above normal rates included Sick Leave, Health and Safety, and Safety Supplies. At ZoomInfo, data is our passion. And in that pursuit, we’ve learned data is best served with context.

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The Advantages of Adding Marketing Consultants to Your Team

NuSpark Consulting

Marketing is the critical factor in raising awareness of your offering, communicating with your target audience, and promoting your products or services as a solution to their problems. Why Not Do Your Own Marketing? Unless you’re a marketing expert AND a multitasker extraordinaire, you simply can’t (and shouldn’t) do it all yourself.