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What CEOs Want from Marketing vs. What They Need to Know

Marketing Insider Group

What does your CEO think of your marketing team? Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. However, many C-suite executives now see marketing as a critical player in a company’s overall rise and expansion. What CEOs Want from Marketing Departments and CMOs .

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Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science.

Lead Gen 140
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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Looking for insight from the past, I began to binge-write chapters of my career from the beginning, stumbling onto lessons from each job. Bhutan Tourist Board: The power of research.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Images are well known for their ability to grab attention and clicks across the board. as well as around your off-site brand-owned channels.

SEO 159
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Marketing in the Age of Disruption

Marketing Insider Group

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

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What are the Benefits of Recruitment Management Systems?

Zoominfo

Job Boards and Professional Social Networks Job boards, niche job sites, and professional social networking groups are all critical to sourcing good candidates. Your RMS should include solutions that give you the access and ability to post jobs where the right people will see them.

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MarTech’s ecommerce experts to follow

Martech

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

eCommerce 111