Velocity Partners

JANUARY 24, 2024

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of millions. But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. First-party data is the answer. So, what do you have to offer?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

Smarte

AUGUST 12, 2021

As important as it would be to say marketing and sales data is a priceless resource, the proper use is essential for the increasing the ROI. Data-driven marketing decisions can increase spending ROI and provide better, faster results. The post Marketing and Sales Data can be Priceless appeared first on SMARTe Inc.

ROI 52

ROI Marketing Spending Resources 52

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . And a lot of those insights show just how critical these tools are becoming for marketers.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Modern B2B

JANUARY 10, 2024

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Marketing Insider Group

AUGUST 19, 2020

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Clearly, marketers are under a lot of pressure to meet up with these demands. Source: Accenture ).

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Hinge Marketing

OCTOBER 26, 2022

At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. Visibility can be improved with the right strategy and a marketing program that focuses heavily on educating audiences and demonstrating expertise.In

Software 109

Software Buy Trends Case Studies 109

chiefmartech

OCTOBER 23, 2022

Analyze some data. With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools? Coming up with the first few reverse ETL tools to easily (re)hydrate data into your app stack from your data warehouses was super useful. Render a web page.

Marketing Automation Services 83

Marketing Automation Services Work Management Marketing Management Product 83

Net-Results

DECEMBER 11, 2019

There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”). Personalization requires personal data to function (obviously).

Personalization 97

Personalization Privacy Paid Search Agency Press 97

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. Today, that’s how marketers are spending their time.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

SmartBug Media

APRIL 6, 2022

Have you ever thought of creating a physical commodity out of your digital product? Then do you have the necessary skills and resources for creating the product and taking it to the market? You should also produce digital products in small batches as you work on promoting your brand and growing your market share.

Product 105

Product Work Management Opt-out Fulfillment 105

Zoominfo

FEBRUARY 22, 2021

Data is the most important commodity in the innovation economy #data #innovation — Sean Sheppard (@seanasheppard) February 9, 2021. Lori Richardson is a leading sales strategist and influencer as President of Score More Sales, which helps mid-market companies scale up and train their sales teams. Jill Rowley.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Mass Analytics

NOVEMBER 8, 2022

Data Exploration in MMM : Where data starts telling its story. This blog is the fourth of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. In today’s digital world, data has become a valuable commodity for businesses of all sizes.

Marketing Mix 52

Marketing Mix Lead Ranking Correlation Analysis 52

Martech

AUGUST 30, 2021

This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results.

Automation 115

Automation SEO Aggregators Act-On 115

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. Take advantage of your data.

Rules 134

Rules Email Marketing Tips Planning 134

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Webbiquity

JUNE 23, 2020

But this “humans as a commodity” business model generates uncertainty for low-paid software engineers. The fear was lifted and I had to respond with a much better way to help companies bring their products to market effectively, with greater velocity, while mitigating risk on quality and overall costs. The Launch.

Work Management 166

Work Management Marketing Management Marketing AI Burn Rate 166

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing? Tough words from Bauman.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

chiefmartech

FEBRUARY 6, 2021

For a richer example of what can be built, check out Martechbase , built entirely in Bubble by the amazing Agu Rejón , head of marketing technology at Velocity.). From a marketing ops perspective, this makes sense. Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community.

Enterprise Management 116

Enterprise Management Startups Work Management Marketing Management 116

Marketri

DECEMBER 11, 2023

So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. As we celebrated our 19th anniversary this year, I reflected on the profound changes in B2B marketing over that time, along with some more enduring principles.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalization 83

Personalization Work Management Marketing Management Paid Search Agency 83

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Vendors source this data differently, however. Other vendors develop and manage a proprietary database of keyword terms.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Bannerflow

APRIL 27, 2020

This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Creativity is the key commodity for success. Here’s our breakdown on what you need to know… Look after your data strategy. Onsite personalisation through dynamic creative optimisation (DCO).

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Trends 89

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. The name of the game for successful top of funnel marketing is all about focusing on keyword pain points.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. The name of the game for successful top of funnel marketing is all about focusing on keyword pain points.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? These advantages are mostly because of the amount of data that they possess about those of us who participate in the ecosystem (which is to say nearly everyone). I’ve been running Facebook ads for a long time. Job titles.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Convince & Convert

DECEMBER 4, 2018

As organizations scale, they often have marketing functions sitting in many different areas. In business, and especially marketing, COEs should go further, in order to do what Gartner describes as, “concentrating existing expertise and resources in a discipline or capability to attain and sustain world-class performance and value.”

Class 146

Class Work Management Social Media Gartner 146

Rev

SEPTEMBER 12, 2019

How much is that Customer Data Platform in the window? . Last year, three months after the customer data platform company announcing a merger with competitor Leadspace , the deal was canceled without fanfare. Lots of companies are making plays for data – that’s what these moves are really about. Don’t be dumb about data .

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Marketers: it’s time to stop thinking about data. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Hear me out. Don’t Waste Your Time.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

PureB2B

AUGUST 10, 2021

Looking to increase your sales and marketing ROI? These days it’s all about turning your critical data into actionable intelligence. Every company has a wealth of tools at their disposal for collating, segmenting, qualifying and distilling data. To a large degree, that data has become a commodity.

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

Salesforce Marketing Cloud

NOVEMBER 16, 2021

But our data shows that inflation is much more insidious than BLS data is showing. Regions: Canada led the market in price growth with a 26% increase over the past year. New Products: New catalog items that came to market in the third quarter were, on average, 14% more expensive than new items that came to market a year earlier.

Peer-to-peer 98

Peer-to-peer Pricing Price Statistics 98

EveryoneSocial

NOVEMBER 16, 2022

Or maybe you get it, but would love to see some data to back it up? Here’s a sample of some data around the value of employees on social media. Social Media Today ) Leads developed through employee social marketing convert 7x more frequently than other leads. We’ve got you covered. LinkedIn ). So what are you waiting for?

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired. 445210 Meat Markets.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204