Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. To this day, it’s arguably one of the best pieces of content marketing ever created. “88 ” Marketers have this tendency to sugarcoat everything.

Press 210

Press Product Case Study Case Studies 210

B2BMarketing.net

MAY 22, 2024

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis , and internationally renowned events B2B Ignite , The Global ABM Conference , and The B2B Marketing Awards , has announced the launch of the Propolis Marketing Leaders Series. Register your interest to attend the event here.

B2B Marketing 52

B2B Marketing Paid Search Agency Peer-to-peer B2B 52

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. While you’re doing everything you can to bring your posts greater visibility, it only makes sense to find as many ways as possible to capture leads from those visitors. I know: they are annoying. Relevance is the key!

Design 0

Design Top of Funnel Tips Leads 0

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid.

Copywriting 329

Copywriting Marketing Budget Budget Programs Internet Marketing 329

KEO Marketing

APRIL 7, 2015

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.

Features 48

Features Paid Search Agency Social Media Communities 48

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. After the interviews, the first thing that became obvious was that not all writers are familiar with content marketing.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116

Valasys

JULY 27, 2020

On the 27th of July 2020, a study by ValueSelling Associates and Selling Power established that as many as 69% of B2B sales professionals don’t have enough leads in their pipeline to meet their sales targets. and Selling Power magazine, individual contributors, and sales leaders. ” 300 B2B sales professionals in the U.S

Lead Scoring 59

Lead Scoring Lead Ranking B2B Leads 59

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing’s plate is full. Sales and marketing operate on different frequencies. Today’s lead generation is not my father’s lead generation.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Savanta

SEPTEMBER 25, 2011

Now deficit reduction measures are biting and bond markets shaking. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. Gross income reported by the top 40 agencies in 2010 is, on average, up by 18%.

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. The State of Content Marketing, Outbrain.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Martin Swant. Erin Carson.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Madison Logic

MARCH 21, 2024

To promote the company’s mission and enable B2B marketers to convert their best accounts faster, Madison Logic cultivates a highly supportive and innovative company culture that builds motivated teams through a flexible work environment and customer-focused approach.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Example #2: Driving Lead Generation from Referral Traffic. Let’s define each one.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Contently

JANUARY 16, 2019

In December, New York Magazine dropped an atom bomb on digital media. Now that I’ve had some time to reflect, I realize that great content marketing only becomes more important to the online ecosystem if most vanity metrics are so bloated. Stats like newsletter sign-ups , webinar attendees, downloads, and lead generation.

Traffic 167

Traffic Content Marketing Paid Search Agency Content 167

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Social Media 107

Social Media Advertisements Advertising Tools 107

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

Biznology

FEBRUARY 15, 2018

The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Promotional products lead the pack in least avoided type of advertising. 48% avoid magazine ads. 48% avoid magazine ads. Key highlights of the report findings.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

ClearVoice

FEBRUARY 4, 2020

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Who’s winning the traffic and leading the charge to generate leads?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Only B2B

MAY 19, 2022

Marketers: Appointment setters and marketers both need to communicate. Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. So, what is a lead management system based on a queue?

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

The Lead Agency

JANUARY 12, 2021

It would come as no surprise to marketers and non-marketers alike, that QR codes have been a notable part of 2020 as the coronavirus pandemic caused a world-wide health scare that prompted a mandatory check-in policy across Australia. So, in the B2C marketing world, QR codes are becoming commonly adopted, but what about B2B?

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

Content4Demand

AUGUST 21, 2020

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” This adage definitely applies to B2B marketing. Here are six key takeaways from the report. Another 58% said they need to show the return on investment (ROI) for marketing activity.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

Zoominfo

MAY 15, 2020

But this office was never going to have a female partner in her lifetime,” wrote Briefings Magazine, a publication of consulting firm Korn Ferry. “So Hinman started looking for a new job the next day, according to Briefings Magazine. the Denver Post reported at the time.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Martech

MAY 24, 2024

But emails are not magazine ads. All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. In a recent talk with marketers, I acknowledged that sometimes you do have to send the same message to all subscribers.

RFP 116

RFP Deliverability Blast Campaigns Budget Programs 116

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

ClearVoice

FEBRUARY 3, 2021

As a tool for inbound marketing, an ebook allows a business to dive deeper into a particular topic and show expertise on a subject — while ultimately capturing more leads for a sales team. Turbocharge Your B2C Marketing Performance’ by Joju Michael Mangalam. They can be created from… Blogs. Case studies. Catalogues.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. a global healthcare advisor, providing guidance and market intelligence solutions. Industry Reports. flagship magazine and news site. ABA Survey Reports. HIMSS Innovation Center.

Work Management 102

Work Management Marketing Management Research Organization 102

Contently

AUGUST 12, 2021

In March 2020, Sunshine Flint, executive editor of HP’s brand publications Innovation magazine and The Garage , hired someone to help her team produce more content. Last fall, for example, the company created an issue of Innovation focused on environmental initiatives in order to align with its annual sustainability report.

Creativity 200

Creativity Television marketing Storytelling Lead Ranking 200

Unbounce

DECEMBER 2, 2020

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. From your headline to your call to action (CTA), sometimes all it takes is swapping one word for another to turn more of your prospects into leads, sales, and sign-ups. Take a peek at the full report to see all the industry-specific data.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145