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LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings via @sejournal, @kristileilani

Search Engine Journal

Find out more about LinkedIn's new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings appeared first on Search Engine Journal.

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Google Launches New Structured Data For Job Listings via @sejournal, @MattGSouthern

Search Engine Journal

Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer's website. The post Google Launches New Structured Data For Job Listings appeared first on Search Engine Journal.

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Twitter To Launch Job Listings For Verified Organizations via @sejournal, @kristileilani

Search Engine Journal

Twitter is about to launch new features for Verified Organizations to post jobs listings to Twitter profiles. The post Twitter To Launch Job Listings For Verified Organizations appeared first on Search Engine Journal.

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Account Targeting: consists of uploading a list of specific companies. Contact Targeting: uploading a list of email addresses of users. Matched Audiences on LinkedIn. One of these is matched audiences.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%). Image credit: Hootsuite Is it really a full-time job though?

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

They also give you a target for lead scoring: you’ll assign points to prospects who most closely resemble your buyer personas when it comes to job title, location, experience level, and other demographic details. What job titles? But an “intern” may be doing research for their employer, and shouldn’t be disqualified altogether.

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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. We found interesting differences depending on job role and gender. Get MarTech!