Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Features 112

Features Click Fraud Product Advertising Agencies 112

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Zoominfo

JULY 8, 2021

Delivering our data, insights, and technology enables sellers and marketers to be more effective and efficient when they are engaging with prospects and customers and building demand and lead generation campaigns.” ” FIgure 1 : Access the power of ZoomInfo from within Dynamics 365. Competitive Advantage for Reps.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

HG Data

APRIL 16, 2024

Key Takeaways: $231.2 Key Takeaways: $231.2

Trends 62

Trends Paid Search Agency Spending Marketing 62

Content Standard

JUNE 27, 2023

With forces like the pandemic, patient consumerization, and waves of Boomer retirement emptying staff rolls and filling nursing homes, complexity in the healthcare field has gone well beyond the pale. The need for next-gen healthcare solutions is greater than ever. That’s probably true at your organization, too.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Genroe

MARCH 7, 2024

Transform healthcare with NPS insights: Engage patients, optimize care, and boost loyalty. The post Elevating Patient Experience: Net Promoter Score in Healthcare appeared first on Genroe | Customer Experience | Net Promoter Score. Your guide to patient-centric excellence.

Promotion 52

Promotion Loyalty Optimization Practices 52

Oktopost

APRIL 18, 2024

Whether you’re grappling with data management challenges or looking to refine your approach to KPI tracking, Patrick’s insights offer valuable guidance and inspiration. He is passionate about utilizing data and insights to deeply understand customer needs and deliver value to customers.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

SpotMe Blog

MAY 11, 2023

But how do you make sure you’re selecting the right healthcare communications company for your event? What is a medical / healthcare communications company? You are planning a medical or healthcare event and you’ve heard about medical communications companies. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Outgrow

APRIL 8, 2024

These forms give customers a structured way to share their thoughts, helping businesses collect and understand valuable insights. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. But first, let’s take up a more fundamental question, shall we?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

SalesGrape

NOVEMBER 19, 2023

Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA). Another challenge lies in understanding complex buyer journeys within healthcare organizations.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Content Standard

DECEMBER 6, 2023

other areas of business) have been a bright spot in my life as a healthcare tech writer. other areas of business) have been a bright spot in my life as a healthcare tech writer. But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Contently

JULY 16, 2020

For many companies, especially in healthcare, covering the topic was vital. The surge in new content proved to be an interesting case study for healthcare publishers. If healthcare companies hope to compete with the WebMDs of the world, they have to drive awareness first with these kinds of original stories.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Martech

JANUARY 30, 2024

Businesses, including those in healthcare, collect all kinds of data. Marketers in the finance, government and healthcare industries take on the added challenge of handling extra sensitive information that must be gathered effectively while remaining confidential. HIPAA enters when a certain class of data is at play. More technology.

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes for 266 million U.S. With healthcare spending accounting for over 17% of U.S. Why we care.

Verticals 107

Verticals Privacy Analytics Spending 107

NetLine

FEBRUARY 15, 2024

This guide is your compass to navigating the present and future of content marketing—offering insights that promise to elevate your strategy to new heights. With it, you’re not only gaining access to exclusive insights, but you’re also joining a community of forward-thinking marketers poised for success.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Stevens & Tate

FEBRUARY 20, 2024

Stevens & Tate offers insights on leveraging such capabilities in Creating Content That Resonates. Healthcare and telecommunications benefit similarly, enhancing efficiency without sacrificing quality. Predictive Analysis: This technique is reshaping how strategies are formed.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Highly regulated industries like pharmaceuticals, healthcare, public sector, and financial services face unique challenges. Healthcare & Pharmaceuticals. “In The opportunity.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What conversations could yield valuable insights for teams across your business?

Keywords 99

Keywords Template Analysis Barriers 99

Thinkers360

MARCH 22, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Nick Ayton Solarix-Ventures Ltd Contact Nick Ayton Quantum Computing, Cryptocurrency, Blockchain Nicolas Babin Babin Business Consulting Contact Nicolas (..)

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Contently

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

QuanticMind

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Read on for Ryan's top insights for pharmaceutical marketing in 2023: Basis Technologies : What’s the hottest thing in pharma marketing right now? Personalized medicine.

Marketing AI 78

Marketing AI Advertising Agencies Paid Search Agency Multi-Channel 78

Salesforce Marketing Cloud

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Tony Zambito

NOVEMBER 23, 2020

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. They help us to gain insights into how buyers pursue goals and the motivations behind these pursuits. There is an important caveat to updating buyer insights and buyer personas. First, The Caveat. Analytics Send a Signal.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

SalesGrape

OCTOBER 16, 2023

For example, if a company specializes in developing drugs for cardiovascular diseases primarily affecting older adults, targeting healthcare providers specializing in geriatric care would be more effective than approaching general practitioners who may have a broader patient base.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89

Fount Media

JANUARY 28, 2024

Data analytics has emerged as an absolute necessary component in the majority of industries, including healthcare, IT, retail, and manufacturing. Traditional business strategies and decisions were predicated on intuition; in contrast, insights have supplanted intuition in the digital realm.

Analytics 52

Analytics B2B B2B Marketing Email Marketing 52

HG Data

NOVEMBER 10, 2023

In support of the Children’s Miracle Network Hospitals, the Extra Life Gaming Marathon was 24 hours of straight gaming to help raise money for local member hospitals to fund critical life-saving treatments and healthcare services, … The post HG Gamers Fundraising for Children appeared first on HG Insights.

Service 62

Service Companies 62

Conductor

JULY 14, 2022

PageSpeed Insights Adds New Lighthouse Speed Metrics?. Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. What to expect: General and industry-specific insights. As expected with any core algorithm update, I’ve noticed an impact across healthcare websites.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Valasys

JULY 27, 2023

Table of Contents • Enhancing Security • Revolutionizing Healthcare • Enabling Smart Transportation • Transforming Retail Experiences • Conclusion Technology has advanced significantly over the years, and one of the key driving forces behind this evolution is artificial intelligence (AI). Unlock the true power of discernment with #AIDetector!

Curation 52

Curation Ethics Efficiency Traffic 52

SalesIntel

MARCH 14, 2024

We will also explore how these insights can revolutionize customer profiling and propel businesses toward unparalleled success. Technographics refer to data that provides insights into individuals’ or organizations’ technology stack, preferences, and usage patterns. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Marketing Insider Group

SEPTEMBER 26, 2019

Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look. Industry: Automotive, Finance, Healthcare/Medical, Manufacturing, Retail and Consumer Goods, Utility/Energy.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. The latest research from TrustRadius answers reveals some interesting insights. Is that still the case? And how has the tech industry responded to COVID-driven changes?

Research 332

Research Paid Search Agency Case Studies Planning 332

Zoominfo

JULY 8, 2021

Delivering our data, insights, and technology enables sellers and marketers to be more effective and efficient when they are engaging with prospects and customers and building demand and lead generation campaigns.” ” Figure 1 : Access the power of ZoomInfo from within Dynamics 365.

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

Valasys

MARCH 19, 2024

It can generate new ideas, insights, and content that transforms human experiences. Fortunately, integrating generative AI services can simplify the decision-making process by helping to generate accurate strategic insights much faster than ever. That’s what Roche is doing in the healthcare industry.

Marketing AI 40

Marketing AI Service Generation Curation 40

Madison Logic

JANUARY 17, 2024

Healthcare organizations are particularly vulnerable to targeted cyberattacks due to the substantial sensitive patient data they possess. Healthcare organizations are particularly vulnerable to targeted cyberattacks due to the substantial sensitive patient data they possess.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52