The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Convince & Convert

APRIL 24, 2015

From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. The insights you’ll glean will be irreplaceable by any other source of information. Get your on-page SEO elements right.

Blogger 166

Blogger Best Practices Merchandising RSS 166

Hubspot

FEBRUARY 26, 2019

As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. So I began looking for sales-related keywords we could rank for that would help boost organic traffic,” she says.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. Click To Tweet. Excludes my tweets.

Brand Identity 103

Brand Identity Branding FAQ Content 103

RebelMouse

JANUARY 13, 2023

With the move to GA4 and Google tag ( gtag.js ), you or your technical developer need to make sure that your old custom setup is translated into the latest code. Click Acquisition and then select Traffic Acquisition. If you would like to see this information in your GA4 reporting, you’ll need to add them as Custom Dimensions.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

With the move to GA4 and Google tag ( gtag.js ), you or your technical developer need to make sure that your old custom setup is translated into the latest code. Primary Tag. Click Acquisition and then select Traffic Acquisition. Google has prepared instructions here. Migrating RebelMouse Custom Dimensions in GA4. Logged In/Out.

Analytics 52

Analytics Google Stats Tagging 52

Customer Experience Matrix

JULY 9, 2010

But you’d still need to read each article, tag it with keywords, and post it to your site. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Anything Goes Marketing

SEPTEMBER 4, 2006

What I mean by conversions is making it easy to subscribe to your RSS feed , bookmarking your posts, and/or leaving comments. The question is, how do you keep this traffic and convert these people into regular readers? 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

B2B Marketing Traction

JANUARY 19, 2012

There is a lot of information on the Internet about how to blog and about blog features. A way to subscibe to the blog (typically an RSS feed). A tag cloud which displays themes that the blog posts cover. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic).

Business Blogging 100

Business Blogging Features RSS Blogger 100

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. sharing, tagging, etc.). If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form.

Social Media 100

Social Media Media Rules Guidelines 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Chris Koch

JANUARY 22, 2010

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Ambal's Amusings

AUGUST 19, 2009

Without them, the vast array of information generated by channels you are active on will be too overwhelming to make sense of. Traffic Is only One Variable. Measuring and monitoring traffic is the most common (and overrated) aspect of web analytics. Tags: Tips and Techniques. Setting Up Key Performance Indicators.

Social Media 100

Social Media Media RSS Statistics 100

The Point

APRIL 21, 2010

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. convert that search traffic to measurable sales leads. So far, this feature is amongst the most-read content on the blog.).

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Biznology

AUGUST 10, 2010

I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. You see, I am not an RSS guy. BtoB Magazine is usually a quick read with good information presented in a clear manner.

BtoB 80

BtoB RSS Wikipedia Content 80

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. Make It Social. Tubular Insights. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Convince & Convert

SEPTEMBER 27, 2013

The RSS feed is: [link]. The Lightning were the first team to add RFID tags to their jerseys for season ticket holders. The tags give the wearer a discount on merchandise and refreshments, plus it puts a whole lot of blue back in the stands. ” Four Your Information. Listen Now. Find us on iTunes: [link].

Brand Identity 127

Brand Identity Branding Social Media Skype 127

Content Marketing Institute

JANUARY 15, 2019

Use an appropriate title, keywords you’d like to rank for (70 characters works best), a description (the longer the better), and tags that will help your video get found. Use these to create helpful, concise answers, with links to further information where necessary. You can submit it to iTunes using the SoundCloud RSS feed.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

LeadSloth

FEBRUARY 17, 2010

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

JULY 16, 2009

Results can be streamed to an external viewer as an RSS feed or presented in standard reports. The semantic engine can also tag posts with positive or negative brand sentiment, content tone and emotions. Users can also delete the entry, mark it as spam, adjust the system-assigned tags, and edit information about the author.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Anything Goes Marketing

APRIL 23, 2007

USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. Tags: USA Today , web 2.0.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Optinmonster

NOVEMBER 18, 2019

Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. Although the free version offers a lot, here are some essential features you’ll get with the paid version: 13 + WordPress posts & RSS as opposed to 4 with the free version. Lightbox galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Webbiquity

AUGUST 9, 2010

This category can also include metrics like blog visitors and RSS / email subscribers. No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping&# may be tagged as a negative brand reference for Vicks because of the way that sentence started). Post on Google Buzz. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Online Marketing Institute

JUNE 3, 2009

write compelling website content Advice on writing content which will best optimise your website for search engine traffic and be compelling for visitors. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing. Tags: marketing business b2bmarketing.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Adobe Experience Cloud Blog

JUNE 13, 2012

According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements. Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. 2: Make Every Employee a Content Creator.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Anything Goes Marketing

NOVEMBER 27, 2006

Marketleap Link Popularity Check : Compare your site traffic to your competitors. SE-Tools : Type a web page address and SE-Inspector will check its title, meta tags, text, url, link popularity and keyword density. It will tell you how many people have subscribed to the RSS feed.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Buzz Marketing for Technology

JULY 24, 2008

Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. See my post on free knowledge tools to get started on proper information management. Create a solid foundation. Push versus pull.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Consider key questions such as: Are your different social profiles presenting the same information? Newsletters.

Public Relations 48

Public Relations Tips B2B RSS 48

Chris Koch

JUNE 26, 2009

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Before you can begin talking, you have to listen.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JULY 24, 2008

Andrea goes on to inform me that "Martin Roell and I will be starting an English languaguage collaborative blog in a couple of weeks.". They provide a sociality-driven incentive for bloggers to apply metadata tags to their posts. By tagging X on a post youre in effect hanging out a bit with the X crowd. 1:15:36 AM.

Work Management 100

Work Management RSS Blogger Domain 100

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. Tracking Twitter as a Source of Web Traffic. Make sure that you can clearly track the source of traffic to your website from Twitter. This is simple, yet brilliant. Socializing Your Landing Pages.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100