KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%).

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. Make them brief, captivating, and relevant to the information within. Remember: The opening line of your email is the subject line.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

KoMarketing Associates

APRIL 5, 2022

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority. That being said, they need accurate data to connect and resonate with customers and prospects.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Zoominfo

SEPTEMBER 12, 2023

The same surveys show that 55% of corporate leaders distrust their own data assets. Good, Better, Best: Writing a GenAI Prospecting Email Modern GTM teams have figured out how to get in touch with the right people, at the right time, at scale. Write a follow-up prospecting email. just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

MARCH 25, 2024

Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Predictive Response

FEBRUARY 17, 2021

In this piece, you will learn about the various ways you can gather more information on your audience. Once subscribed, email them with an option to adjust their preferences Not all prospects will answer your question. Leverage events forms Most people fill out information voluntarily during events. Of course, many times!

Opt-out 52

Opt-out Opt-in Outreach Paid Search Agency 52

Martech

JANUARY 2, 2024

They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. Marketers face the prospect of needing to invest in generative AI to improve workflows, especially the content-creation workflows heavily reliant on large language models like ChatGPT. Why we care.

Copyright 121

Copyright Marketing AI Training Hubspot 121

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

FEBRUARY 20, 2023

An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue. Site visitors interested in your company’s products and services are likely to turn into prospective customers. Registration.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Marketing Insider Group

AUGUST 14, 2015

Many CEOs today, as made evident by recent CEO surveys such as the IBM Annual CEO Survey, are emphasizing improving customer engagement for their corporations. Enabling understanding of what customer strategies to implement and how to design marketing effective at connecting with prospective buyers and existing customers.

Buyer Personas 100

Buyer Personas Multi-Channel Case Studies Marketing Prospects 100

Marketing Insider Group

AUGUST 26, 2020

Provide information our audience can’t find elsewhere. Remember, even though we use information and advice to build trust, our ultimate goal is to bring value to our business. How to Estimate the ROI for a Prospective Content Marketing Program. Look at Surveys of Groups of Companies to Get a Ballpark Figure.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Inbox Insight

JANUARY 15, 2024

It provides valuable information about an organization’s tech stack, including the hardware and software they employ, the tools and application types they use, and how they implement and utilize these systems. This information can guide them in their account targeting , sales intelligence, and customer acquisition strategies.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Webbiquity

JULY 30, 2020

This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Marketing Insider Group

JANUARY 3, 2023

If you fail to do so or constantly change your brand, you’ll naturally lose trust with existing customers and stall trust-building with prospects. You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. If you consistently deliver, trust will follow.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. Prospects became disillusioned by the bait and switch of giving up an email address for ransom, only to be nurture-emailed into oblivion. Prospects are now wise to the lead magnet — future email bait and switch. In a way that is prospect versus pipeline-centric? Drive more.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Marketing Insider Group

SEPTEMBER 21, 2020

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. The lead qualification process is a strategic and systematic approach to evaluating whether prospects are able, ready, and willing to make a purchase. But first, the why.

Lead Qualification 357

Lead Qualification Marketing Qualified Leads Lead Ranking Sales Qualified Leads 357

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting. Ask Customer Pain Point Survey Questions. The list, sadly, can seem endless. How To Identify Customer Pain Points.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 117

Optimization Ideal Customer Profiles Customer Surveys Communities 117

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? It also indicates when a prospect is in the mindset to buy. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Live Prospecting. Registration/Ticket Sales.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Martech

DECEMBER 18, 2023

This objective viewpoint helps businesses gain a fresh perspective and make informed decisions. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

eCommerce 109

eCommerce Marketing AI Best Practices Consulting 109

Martech

DECEMBER 27, 2023

Include your full name, title, company name, and contact information. So, images and links are generally a no-go, but contact information is fine. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Research to understand your prospects’ individual needs and pain points.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Martech Advisor

NOVEMBER 18, 2019

After surveying 200 participants, Jose dives into how marketers are starting to invest in data and analytics, and what channels they are employing to increase engagement. Merkle recently surveyed 200 marketers to get a pulse on what they are thinking. Customer relationship marketing (CRM) is continuously evolving.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Oktopost

SEPTEMBER 12, 2023

But how do you subtly engage your prospects when they are researching solutions online? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Sword and the Script | B2B

MARCH 19, 2024

One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. The result is a loss of trust – which can slow or derail a deal.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Heinz Marketing

JANUARY 19, 2024

Survey team for needs gaps. Conduct a survey in the marketing department on tool preferences and process issues. Is something being done with the information being collected? What could it look like to gather this information in a different way? Compile a list of the process issues to share with leadership.

Tools 107

Tools Work Management Planning Ideal Customer Profiles 107

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Benchmark Email

FEBRUARY 23, 2023

Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine.

Customer Surveys 105

Customer Surveys Business Advertising Benchmark Interactive Marketing 105

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Couple this with data found in a Financial Advisor survey asking clients why they fired an advisor. In fact, according to a recent McKinsey & Co.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Martech

DECEMBER 21, 2023

Attract Most teams play it safe, doing what everyone else does to attract prospects. This shows prospects their input and engagement are not only welcomed but are integral to your existence. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109