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How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent

Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. If you’re new to press release writing and want to master this art, read our 4-step guide.

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Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. My “real” email was my personal Gmail account. spokesperson for PR Newswire, a distribution service, indicates the volume of press releases it sends out has grown over the past four years. Fair enough.

Press 38

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

KITCHENER, Ontario – May 5, 2016 –  Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions. As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. Press ReleasesAbout Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.

Personal Knowledge Management

Buzz Marketing for Technology

Personal Knowledge Management : Who, What, Why, When, Where, How? Fifteen years ago, few people knew what a personal computer was. Now personal computers are ubiquitous. With the proliferation of personal computers and linked computer networks, there has been an increase in the amount of information produced, as well as new avenues of finding the information.

Content Marketing Playbook: Strategy and Roadmap

Content First, Marketing Second “ I basically ignored press releases. Reddit boards and soon got picked up by the press far. person who is in no way connected to GE, interested in GE, or [who]. of information. technology, a philosophy, an opinion, or an ideal—is. they’ll get smaller, and everybody will have a person- al plane or a flying car. years prior.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Advice & Opinion. Personal IT Organization Enterprise Partner/Vendor. Personal. Advice and Opinion. Advice & Opinion : Difference Engine. organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. While this may be a wonderful way to bring new ideas into the firm, it also exposes proprietary information as workers seek to more fully define the problem space theyâ??re src = [link]. }. Blogs |.

From Mealy to Meaty: How to Create Better Content

Act-On

Even if you’re about to publish a glossed-up version of a press release, how useful will it be to your prospective customers, or company employees, or whomever the intended audience is? 2. Could you set up a basic calculator, so they could input their specifics and get personalized information back? They’d think, “Who is this person?” We think more is always better.

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Why I Won’t “Do&# Your Social Media

WindMill Networking

Consumers who respond to your Facebook Page are not requesting a press interview: They have issues regarding your customer service, product feedback, potential interest in employment opportunities, sales inquiries, questions, opinions, advice, complaints…why would you want to have these messages, both outgoing and going, be filtered by a 3rd party? You see the picture? 

Marketing to the B2B Millennial: 6 Things to Remember

KoMarketing Associates

So, what do B2B marketers need to remember when informing and engaging this dynamic generation? This doesn’t necessarily mean they want generic sales pitches thrown at them from every direction, rather, they want to have relevant, personalized experiences with the vendor during the research phase. Did you know? executives will be eligible to retire in the next 5 years. Final thoughts.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. Industry News with a Brand Opinion. These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Personal Content Management +. Personal Productivity Improvement =.

FAQ 2

Staffing and Launching Your Content Marketing Program

and information. certain viewpoint or opinion about you at the end of the. The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. Who presses Publish? Now that’s ROI!

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

person. few wise guys attempting to inform the many. seems to me a crucial step in entering the information age, more crucial even than the invention of the world wide web. s a huge and terrifying step to press a button and potentially allow the whole world to read your words. person. person&#. Instead of just one or a few doctors in one hospital trying to diagnose a condition and prescribe a response, open up the case to the world and let everyone virtually peer over the shoulders of the primary physician so persons worldwide can offer their ideas.

Eight media relations tips most PR pros totally miss

Biznology

SEO is critical and headlines need to provoke as well as inform. The expectation is that the journalist will do all the research, writing, and due diligence, with the PR person acting mainly as a meeting facilitator and delivery agent. Personalize the pitch. Supporting your pitch with research and third-party opinion makes my job easier. This attitude sells PR short.

PR 54

7 Takeaways From Cision’s ‘State of the Media’ Report

Contently

The result was an  epic report  about the state of the media in 2016 that touched on everything from native advertising, networking on social media, and the value of press releases. Opinion on social media is split. Only 51 percent of respondents claimed that social media is a reliable source of information. Press releases still have value. But how? ” 3.

Press 23

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

How did this person hear about us? How informed are they? Have they already formed an opinion on us? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. But how did they arrive there?

User Generated Content: How to Use It, Share It, and Love It

Vidyard

It creates a personal connection between a brand and its customers because these customers feel that their opinions are heard and valued. That’s why sites like Amazon work so well, and why Airbnb is so successful: people rely on the opinions of others. Instead of issuing a press release or putting some official pictures on your blog, you can use UGC to create an experience between you and your audience. After all, it’s the next best thing to being there in person, so it helps your audience connect with you in ways other media can’t. Oh, you want some proof?

The Trouble with Klout

Paul Gillin

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense.

So, The Underdog is on Top Now?

Marketing Action

report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation. A “Forrester Wave™” is a meticulously researched evaluation of vendors in a software, hardware, or services market. So what is our secret sauce for success?

Does blogging still matter in 2014?

grow - Practical Marketing Solutions

Most of my discussion happens on Twitter, my personal Promised Land of interaction. ” Because of this, a lot of ex-bloggers have switched from free blogging to information-based Kindle ebook publishing. If you create a service / product that answers a pressing need in a market niche, you will attract quality clients on a regular basis. Fast forward four years.

Media 99

Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Information Technology. Information Technology. Opinion & Forums. Computer Literacy Doesn't Mean Information Literacy, Report Says. The next generation of college students, more wired than any other, might not be as good at Internet research as you may think. A new report from the Joint Information Systems Committee, a British higher-education research institute, says the “Google Generation&# (those born after 1993, who can’t remember a time when the Internet wasn’t widely available) may be computer literate. Search The Site. Gazette.

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Ardath made the difference clear, saying “when you consider the information included in some B2B personas, you ask yourself, why does it matter that they drive a red corvette, are married with two kids, and live in an apartment in the city?”. Collating opinions and the received wisdom within your firm with the intent of creating personas can come with it’s own distinct hazards. Where do you go for information?”

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites

Hubspot

It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO. Their writers cover "actionable information and practical inspiration for business owners.". We're interested in everything, if it's opinionated and we believe our readers will find it worth reading.".

Sites 54

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? would not share that opinion on RD+B ’s account.

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

With training from Mark Schaefer and support from our internal team, we began implementing a content strategy aimed at strategic “persons of interest” from our former customer. Making sure the content was viewed by “persons of interest” at the client was the next part of the strategy. Additionally, when there was positive press about the customer I made sure.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year.  Personal Profile Tips and Tricks. Mashable contributes a short but informative article on how to do so with little effort. Enough said.

Why Your PR Isn't Working (and How to Fix It)

Hubspot

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Here’s the problem -- we''ve already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. So what do we do?

This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

Junta 42

Content marketing and the finance industry (3:50): Financial marketers operate in a heavily regulated industry and their customers can no longer be categorized as being interested in only business finance or only personal finance. This high degree of polarization makes it much harder to discuss issues where there are legitimate dissenting opinions. This week’s show.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Exploding information density and competition for limited attention has dramatically changed the economics of the space and what it takes to succeed. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. It’s unlikely that a content strategy that worked five years ago will work today. Taco Salad.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Therefore, it is very much in IBMs interest—and, we believe, in each IBMers own—to be aware of and participate in this sphere of information, interaction and idea exchange: To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. And write in the first person. Speak in the first person.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. Content marketing is not advertising and it is not a press release. It has to come from real people, with real opinions and personal passions. Now, After the webinar, we received dozens of questions. We hope this helps.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent

Industry news: Business newsletters are an excellent way to inform your customers about what’s new in the industry. Company news: Anytime your business has anything newsworthy, it should go out in your newsletter as well as press releases and other venues. Regular “column:” Newspapers use columns to flavor hard news with personality and expertise. 25 Newsletter Content Ideas.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

Among other things there appears to be a problem with the communication, information and education efforts regarding social media. The hype and noise regarding the matter, with a battalion of opinion makers and “experts”, that sometimes is more of a plague, might not really help in that regard. It’s the task of businesses and marketers to learn, try and inform themselves if they are serious about their business and customers. Generate turnover by working efficiently and informed in a multi-channel reality. More graphs can be found on Flickr or via the press release.

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The “Art of Client Service” – 27 Things All Account Executives Should Know

Fathom

If I can find one insight that has the power to change my work or personal life for the better, I consider the read well worth it. Live the client’s brand – know the history of the company, talk with other people who buy the brand, read what the press says, form a view on the company and brand’s strengths / weaknesses / opportunities and threats. Ask questions. Probe for answers.

5 Amazing Ways to Impact Your Audience with Data Storytelling

SnapApp

Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. To gain a foothold as an authoritative brand, you need to build your content on data, not opinion. Data is a sizzling hot topic these days.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. Only a handful of articles have appeared in the academic and public press about PLEs since the term gained currency in 2004. Personal Learning Environments.

5 Amazing Ways to Impact Your Audience With Data Storytelling

SnapApp

Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on  how it informs  strategy rather than  content. To gain a foothold as an authoritative brand, you need to build your content on data, not opinion. . And we’re missing the boat. Images.

Most Valuable Publishers

Contently

When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. The athletes get the byline, and the readers presumably get access to a more personal story. The Associated Press uses an algorithm to automatically generate game recaps. and Turner Sports. The playing field is changing out of necessity.

Someone’s making money off your copyrighted content (But it isn’t you)

grow - Practical Marketing Solutions

“A Lawsuit Waiting to Happen” In Hawkins’s opinion, this situation presented by Business2Community and NewsCred is a class-action lawsuit waiting to happen. It’s really difficult to nurture all of those subscribers against their personalized journeys and their interests,” explains NewsCred Vice President of Marketing Alicianne Rand. Attorney Sara F.

11 Helpful Resources for Improving Your Business Skills

Hubspot

If you find someone who isn't a direct connection, send a personal message with your connection request , or ask for an introduction from a mutual connection. While online mentorship is great, relationships grounded in quality time in-person time are usually a lot more effective. Whether or not business school is worth the investment is a hot topic these days. My last tip here?

3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services

Marketri

Both e-books and case studies are effective means of displaying how your firm solves your audience’s most pressing problems and achieves the results your clients desire. Furthermore, they deliver value and entertainment in bite sized chunks so that your audience can find the information they need quickly. This is rarely the case when selling a complex service. And a webcam.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

We use technology for our personal entertainment instead of using it for a way to better our outcomes in life. Whats your opinion on Obamas proposal for the American Opportunity Tax Credit? Information R/evolution. Press. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. Loading.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. She’s an informative and prolific Twitterer, and active in Twin Cities social media.