Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic. For these buyers, the most important factor when evaluating products on a review website is the review content (i.e.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Insider Group

DECEMBER 29, 2020

While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. 73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. This creates an opportunity for thought leaders.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

OCTOBER 28, 2020

Contributed post. The COVID-19 pandemic has changed the way almost everyone does business. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. The best place to start is your website. Website activity is easy to track with great detail. In the U.S.

Top of Funnel 265

Top of Funnel Business Funnel Advertising Paid Search Agency 265

Webbiquity

MARCH 30, 2021

Guest post by Dhruv Mehta. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. In order to attract more prospects and generate better leads, your website content has to become more conversational.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Marketing Insider Group

JUNE 29, 2020

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. GDS Group has been running face-to-face summits for many years, bringing together leaders, innovators, and disruptors to tackle their key industry challenges. To learn more about the events, check out the website here.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Webbiquity

NOVEMBER 17, 2020

Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Conclusion.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Contently

NOVEMBER 3, 2021

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S. the Tech & Telecom industry outperformed an average of 45.6—fourth

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Industrial Marketer

DECEMBER 15, 2022

Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. As more and more people are spending more time online, the marketing world is reinventing itself in the digital playing field.

Video Marketing 98

Video Marketing Business Traffic Marketing & Strategy 98

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. But in a pandemic-free world, are there particular benefits that hosting a virtual or hybrid event (a blend of live and virtual) can bring to a business?

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

SmartBug Media

APRIL 8, 2022

If healthcare marketing wasn’t complicated before the pandemic, it certainly is now. And it’s no surprise, as the healthcare industry is rapidly changing to keep up with the new demands of COVID-19. The beautiful thing about video marketing is that it can be used and reused in many places, especially in the post-pandemic digital world.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Leads Lead 98

Marketing Insider Group

JUNE 2, 2021

Do you feel the need to return to your organization’s pre-pandemic tone? During the heart of the 2020 pandemic, an Edelman survey asked consumers what they wanted from brand messaging. What if consumer sentiment has changed in your industry and laughter is back in style? Do you need someone to write regular blog posts?

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. Visit my website for more content on industrial marketing.]. There is no getting around that fact.

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. In 2024, getting conversions from your website will be more important than ever. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Industrial Marketing Today

JANUARY 11, 2021

Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Trade Show 139

Trade Show Content Marketing Content Course 139

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. In fact, during the COVID-19 pandemic when people are increasingly shopping online, investing in SEO is paramount to success. Is your website secure enough?

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. This year’s study analyzes the consulting industry in detail, based on input from more than 300 buyers and 300 sellers. Consulting firms underestimate buyers’ challenges with the economy and pandemic-related issues. About the Study. in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Zoominfo

OCTOBER 20, 2021

However, things are changing in the post-pandemic economy. Early on in the pandemic, many people were anxious about changing employers. But as we emerge from the pandemic, more workers appear willing to explore new positions. According to CNBC , one in four workers is considering quitting their job.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Marketing Craftmanship

MAY 13, 2020

I believe that the COVID-19 pandemic has simply accelerated social distancing, and that it will normalize self-imposed isolation long after it’s over. With the exception of sophisticated e-commerce businesses, I’ve noticed that most companies maintain a “brochureware” website that’s rarely refreshed. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. And the eCommerce industry added $219B in sales in 2020 alone. In fact, a full 75% of U.S. Methodology.

eCommerce 115

eCommerce Paid Content Features Trends 115

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing and increased work-from-home, in efforts to slow the spread of the COVID-19 pandemic.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

JANUARY 19, 2021

Take the example of EchoSystem , an e-commerce platform designed specifically for the chemical industry, which includes the essential functionality missing from generic platforms like Amazon or Alibaba, such as compliance support, credit insurance, and ACH payment systems. Catch us up on the impact of the pandemic in 2020.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Martech

JUNE 7, 2022

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, bookings, and sales channels, all from one platform.

Marketing Management 109

Marketing Management Newsletter Advertising Agencies Mobile Marketing 109

Martech

NOVEMBER 18, 2021

One obvious catalyst for this was the COVID-19 pandemic. The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 10 years’ worth of ecommerce growth in the first three months. .”

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

Hinge Marketing

FEBRUARY 16, 2022

While 2021 showed many Architecture, Engineering & Construction (AEC) firms learning to adapt to the chaos caused by the Covid pandemic, many were hesitant to celebrate, pointing to ongoing labor and supply chain constraints and the uncertainty surrounding the U.S. infrastructure legislation. graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

BOP Design

NOVEMBER 23, 2022

In this post, we take a look at why it’s important for B2B marketers to allocate time and resources to digital marketing. The recent pandemic brought digital marketing to the forefront as a lead generation tool – especially for industries that drag their feet when it comes to modernizing ( Source ). You know how this ends.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Contently

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming. See y’all Monday!

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Brandpoint

APRIL 16, 2020

Communicating with our customers maintains a sense of normalcy While some brands have adjusted their strategies amid the COVID-19 pandemic, others have gone radio silent. It’s time to tell stories surrounding the pandemic. If your company is deemed essential, share what you’re doing to help everyone overcome the pandemic.

Marketing Budget 156

Marketing Budget Social Marketing Brand Identity Branding 156

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector in a very big way. . Advanced technologies are revolutionizing every industry in the business sector, Ecommerce included. The best part?

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

BOP Design

MARCH 22, 2021

In fact, the recent pandemic has demonstrated that digital connections and communications technology (like Zoom, Google Hangouts, Teams, etc.) In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. The COVID-19 pandemic has driven a shift to digitisation. As a result of the global pandemic, video marketing shows no signs of slowing down.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Navigate the Channel

MARCH 11, 2024

eCommerce is part of the larger industry of electronic business (ebusiness), which involves all the processes required to run a company or business online. Also, where are they with your brand, products, website, store? It’s where you investigate the relevant trends affecting the industry, category and market.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Circle Studio

NOVEMBER 23, 2021

In today’s shifting, cluttered and unpredictable marketing landscape, leaders across every industry are trying to determine the best path for growth. Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers have adjusted their digital engagement strategy since the pandemic began.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Hinge Marketing

JANUARY 10, 2022

From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. About the sample. 1,150 qualified firms participated. 216 billion combined revenue.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

ClearVoice

FEBRUARY 22, 2021

Like most industries, the freelance community was hit by the COVID-19 pandemic. He calls them the modern-day equivalent of going to the same alma mater since your opening line can be: “Hey, I saw your post in X Facebook group” when touching base on an opportunity. “I expanded my niche to other industries.”

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135