Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

SmarkLabs

OCTOBER 28, 2019

Let me introduce you to HubSpot Academy. HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. According to HubSpot, the certification rate has almost tripled from its first year in 2016 when 55,000 people were awarded. In 2018, HubSpot Academy awarded 140,000 certifications.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Prospect.io - Prospect.io Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Top Rank Marketing

JANUARY 22, 2024

It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms. Share of voice This metric indicates how much your brand is visible in the social media conversation on a particular topic. HubSpot has an excellent guide on how to measure share of voice —well worth the read.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Prospect.io - Prospect.io Deal - Buy cux.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. These tools can extract data from various online sources, including websites, directories, and social media platforms. billion social media users worldwide as of April 2021.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Lake One

OCTOBER 24, 2023

Business Media. is validation that we’re walking the walk and talking the talk when we say ‘we treat your business, like our business,’ says Ryan Ruud, Founder & CEO of Lake One. Business Media The world’s most trusted business-media brand, Inc. ” Earning this recognition by Inc.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” ” This is a valid question and a challenging one to answer. Does Social Media Generate MQLs? Social media advertising takes time to make an impact.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. The Content Itself.

Social Media 58

Social Media Media Content Validation 58

Valasys

JUNE 20, 2023

Over the years, it has evolved from a simple email marketing tool to a fully-fledged online marketing platform for social media, web, and SMS marketing campaigns. HubSpot Marketing Hub There are either many point solutions to handle, or powerful tools that are inaccessible. Your business will grow faster with this amazing app.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

ClearVoice

MAY 29, 2023

For example, social media, search engines, email marketing, influencer marketing, etc. Using tools such as Google Analytics, Facebook Audience Insight, and social media monitoring platforms. HubSpot , Semrush , and PersonaGenerator offer free templates you can use to create your personas. Source: HubSpot 3.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Marketing Insider Group

MAY 11, 2021

Create a predictive model: After testing and then either validating or eliminating each hypothesis based on your statistical data, you can create a predictive model. Source: HubSpot. For example, let’s say you run a marketing firm that sells content marketing software and a complementary social media tool.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Hubspot

OCTOBER 9, 2019

For instance, take a look at how HubSpot's Wikipedia page is structured: The page starts with a two sentence overview of what HubSpot does, followed by a table of contents on the left, and a "fact sheet" on the right. Provide citations.

Wikipedia 100

Wikipedia Companies Hubspot Press 100

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Will you push your message through a social media campaign, search engines, or other various channels? Measuring Success What’s the goal?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? It’s also important to include a header and footer in your email design that includes your contact information and social media links. This is particularly crucial as, on average, a whopping 88.1%

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech Advisor

JANUARY 8, 2020

The rise of social media platforms, artificial intelligence, the internet of things (IoT), and other technological advances have enabled marketers to move to a more innovative form of marketing. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Spiralytics

NOVEMBER 17, 2022

Besides displaying the logos of the media outlets where they were featured, Evernote also includes a quote from what the source said about their product. This approach reinforces the message of earned media. Have Your Content Validated by an Expert. Hubspot does a great job with their case studies. Source: HubSpot.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. But things are a bit more sophisticated in the world of social media nowadays. Think about what type of posts they might like on social media. How are they interacting with your competitors? Promote events.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Interviewing actual prospects, customers, partners, and sales reps to validate your research. How You Calculate SEO Share of Voice.

SEO 96

SEO SERP Domain Analysis 96

SalesIntel

MARCH 1, 2024

Lusha then scours the web to locate contact information, including email addresses, phone numbers, and social media profiles. Integrating with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment, Clearbit optimizes sales and marketing workflows.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Huptech Web

JANUARY 29, 2024

Showcase Social Proof Collecting and displaying customer reviews Delighted SurveyMonkey Referrals Collecting and analyzing NPS data Thе choice of tools should align with your business sizе, budgеt, and specific nееds.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Hubspot

JANUARY 11, 2023

Click here for 20% off eligible HubSpot plans, or sign-up for free. For instance, you can offer a voucher to someone and say it's only valid if they take a ride to the location where your event is being held. The cost and convenience of certain modes of transportation are valid reasons to be hesitant about attending a business event.

Planning 83

Planning Business Validation Paid Search Agency 83

SmartBug Media

FEBRUARY 18, 2019

Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Social proof statistics (number of customers, number of users, number of widgets you've sold). Real-time social proof notifications.

Conversion Rate 84

Conversion Rate Conversion Privacy Policies Case Study 84

The ABM Agency

APRIL 21, 2023

Validate Your Assumptions With Sales Team Input D. Social media? HubSpot provides an excellent guide on how to conduct research for creating accurate buyer personas. Validate Your Assumptions With Sales Team Input. Your sales team plays a vital role in validating assumptions made while creating an ICP.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MAY 18, 2020

Today, video is dominating the internet -- especially on social media. And, throughout the last decade, social media platforms like Reddit and Facebook have changed dramatically to favor video over other content. The question of whether videos can be filmed anywhere is definitely valid.

Video Marketing 100

Video Marketing Budget Programs Paid Search Agency Opt-out 100

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

CMS Development 75

CMS Development Product Buyer Personas Industry CMS 75

Optinmonster

MARCH 17, 2022

While social media is great, it’s also limiting. HubSpot Website Builder : Best for Marketing Automation. The domain name you get is only valid for a year, and you must renew it for a fee each year after this. HubSpot Website Builder : Best for Marketing Automation. HubSpot is a bit simpler.

Small Business Marketing 101

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 101