Biznology

JANUARY 4, 2017

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. So, I tried validating a Biznology article I wrote from a couple weeks ago. Like this post?

Validation 163

Validation Twitter Tools Facebook 163

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place.

Social Media 128

Social Media Template Campaigns Media 128

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

Social Media 62

Social Media Media Opt-out Opt-in 62

Oktopost

MAY 24, 2023

We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. We value the opinions of our customers and appreciate the third-party validation that these badges provide.

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

Stevens & Tate

APRIL 26, 2021

If you post content to social media at the wrong time, your audience will miss it. The post Newspaper Marketing in 2021 is Still Valid. The consumers who read the ad in a newspaper will be more engaged with the message involved. When you advertise in a newspaper, your readers will get to it eventually.

Validation 108

Validation Marketing & Strategy Internet Marketing Purchase Intent 108

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media 88

Social Media Work Management Marketing Management Media 88

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. How social media can transform knowledge management? billion active users.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Sprout Social

JUNE 23, 2021

But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? We were building the brand’s first year-round social content strategy and wanted to better understand what our surfer audience thought about and did during the offseason.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social media engagement essentially provides Google with external validation of a page’s value. Here are five ways to ensure your social media posting helps your SEO. And that makes sense.

Social Media 167

Social Media SEO Media Lead Scoring 167

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They should also understand the best practices for engaging in social media. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Valasys

FEBRUARY 6, 2023

Social media marketing is a key aspect of modern marketing and advertising strategies, and the advent of artificial intelligence (AI) has created new opportunities for businesses to reach and engage with their target audience. What is AI-led Social Media Marketing? How Does AI in Social Media Marketing Work?

Marketing AI 40

Marketing AI Social Media Social Marketing Media 40

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 125

Social Media Social Marketing Campaigns Planning 125

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. Anecdotally, this trend we see within many of our most successful Clients (but not certainly not valid for all). For some, this is undoubtedly a struggle. Where Do They Get Leads?

Paid Search Agency 98

Paid Search Agency Validation Differentiation Advertising Agencies 98

Bannerflow

SEPTEMBER 26, 2022

Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. An effective social media strategy can further develop customer loyalty, provide agility, and meet your wider business goals. Building customer relationships.

Digital Transformation 52

Digital Transformation Social Media Media Budget Programs 52

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of them convert to customers ?

Social Media 134

Social Media ROI Social Marketing Media 134

Marketing Insider Group

JANUARY 18, 2017

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].

Validation 100

Validation Linkedin Lead Qualification Social Marketing 100

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? This can also be applied to your social media program. Are you experiencing a creative drought? Spend Time Listening. Listening to your friends comes naturally. Click To Tweet. Prioritization.

Social Media 163

Social Media Creativity Campaigns Effectiveness 163

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. Nine Benefits of Social Proof in Marketing.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. And … does every blog need social media? How to Know if Your Company Blog Needs Social Media.

Social Media 89

Social Media Advertising Channels Media Work Management 89

SmartBug Media

DECEMBER 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Have a big social media presence—build relationships and communicate with your market and customers. What’s Happening Now.

Social Media 83

Social Media Trends Media Blogger 83

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 71

Social Media Media Curation Content 71

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social. In short, yes. Download our guide.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Webbiquity

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. The Elusive Algorithm. What Does That Mean for Business Pages?

Social Media 110

Social Media Media Word of Mouth Content 110

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. As if CMOs needed another cause for termination.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Insider Group

JULY 18, 2015

There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! Social Media Profiles. Engage With Social Media Channels.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem. agreeing to publish our work in the first place.”.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem. agreeing to publish our work in the first place.”.

Validation 100

Validation Content Blogger Social Media 100

Outbound Engine

FEBRUARY 10, 2020

Images dominate the social media landscape. Specifically, social media cover photos are the largest visual chunk of your profile, making them ripe with the opportunity to create a lasting impression. They’re also a key tactic for increasing views and engagement on your social pages. Know your image sizes.

Social Media 57

Social Media Media Ideal Customer Profiles Profiling 57

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

accelerate agency

MAY 2, 2020

When it comes to social media you can either love it or hate it, but you certainly can’t ignore it. Customers and clients expect businesses to have a social media presence. Social media marketing is a vital channel for many firms. Social media handled well can provide a real boost to your SEO.

Social Media 52

Social Media SEO Media SERP 52