Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Use these phrases to: Conduct keyword and topic research. Use Google Suggest for Identifying Long Tail Keywords. All you need is the root keyword to start building a list of content ideas, long-tail keywords, and more.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

accelerate agency

MAY 9, 2020

Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Rethink your use of long tail keywords. Rethink your use of long tail keywords. We all know that long tail keywords are important.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Do keyword research to define your clusters. Click To Tweet.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). link] (HubSpot). Source: BrightEdge. How effective is SEO?

Statistics 94

Statistics SEO POS Lead Ranking 94

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. You can also pinpoint general search intent by conducting branded keyword research for your own organization. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Over time, research has shown that HTTPS sites are favored in the search engine rankings over HTTP sites, if the two sites have similar content. Page title. Meta description. H1 (heading).

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

NOVEMBER 17, 2020

Edison Research ). Edison Research ). Edison Research ). The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. If you already have a CMS, such as HubSpot , it’s simple to add a blog. WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

MARCH 19, 2020

Keyword Research. To put it simply, keyword research lets you see what search terms you're currently ranking for, what others in your industry are ranking for, and which keywords could use more of your attention. You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Focusing on thought leadership ?

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

OCTOBER 27, 2010

It occurred to me that applying the essence of their theory to your keyword research strategy could open up a sea, if you will, of opportunity. These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Target long-tail keyword variations. Cover all the ways people might refer to your city in your keyword research so you can capitalize on all the different ways people find you on the web. (Source: comScore ). 70% of online searchers will use local search to find offline businesses.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. If someone types in "best CRM," they're probably at the beginning of their research. Search intent is basically what the reader wants to know.

Keywords 96

Keywords Paid Search Agency Google Ads 96

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . They even offer a free Topic Research Tool to assist in generating ideas. HubSpot: Content Creation Courses . Another facet of good content writing is using keywords.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce".

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

SEPTEMBER 19, 2017

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don't compete with each other for the same long-tail keyword -- because they're all ranking for the same broader topic. How to Create a Pillar Page. 1) Choose a topic. At least at first.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. Why is AI okay sometimes but not others?

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. You’ll need to do some research to ensure that you’re taking the right steps forward. 3) Research Related.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

SmartBug Media

APRIL 2, 2020

In this case, after you've pulled your keyword research together, you have a list of keywords that don’t align with the page you have content for, which means you won’t rank for those terms. Persona development keyword research is all done in a bubble. Not doing qualitative and quantitative research simultaneously.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JUNE 5, 2019

You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Users may click on 4 to 5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Identify and expand on long-tail keywords.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

SmartBug Media

DECEMBER 19, 2022

Keyword Research. Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword Research Practices to Follow. Keyword research tip: Your DA influences your keyword strategy.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. Trust was a recurring theme at these hearings, so it’s no surprise that trust in the company has taken a hit in the days and weeks since Zuckerberg’s testimony," says Henry Franco, HubSpot's social campaign strategy associate. Facebook CEO Mark Zuckerberg's testimony before U.S.

Facebook 73

Facebook Long Tail Marketing Amazon Lead Ranking 73

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. I'm just beginning my research, so I don't make a purchase. Let's say I'm in that same situation -- researching new shoes. During my research, I start reading a blog on the best type of running shoes.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

APRIL 4, 2019

SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. SEMRush is a fantastic tool for finding opportunities to rank for long-tail keywords organically, but additionally, you can use the tool for various SEM efforts. Keywordtool.Io. Google Ads Keyword Planner.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. Research shows, 61% of consumers search locally every day. Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

MAY 31, 2018

Use long-tail, conversational phrases for content keywords. Keyword research isn’t dead. This is why HubSpot recommends a topic cluster approach to SEO. It features real-world use cases and expert advice from leading companies like HubSpot. But you’ll want to target more conversational terms.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Start with this beginner's guide. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. The thing is. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Optinmonster

FEBRUARY 21, 2024

Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool. Finally, now that he had some momentum going from all the social shares, Emil did some research to see who linked to the top 50 results for his keyword. increase in organic blog traffic… 15.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

SmartBug Media

SEPTEMBER 6, 2019

Customize content marketing and improve current content to address specific subjects and topic areas as well as pain points that the buyer is demonstrating through their research. adjusting automated marketing content to address a buyer that has recently moved out of the “just researching” stage and into the “ready to buy” stage).

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

APRIL 4, 2016

They sell human tissue samples to researchers who use them for studies that advance modern medicine. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. Step 1: Increasing Organic Search Through Keyword Research.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28