Savvy B2B Marketing

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

But the reality of dealing with huge numbers of potential prospects—not to mention the need to focus on those most qualified—make initial face-to-face meetings resource- and cost-prohibitive. About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. Understanding.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

It all began when a LinkedIn colleague (acquaintance, really) sent me an invite to a site called Referral Key which has been touted by respectable publications like The Boston Business Journal as a “new, fast growing networking website” that helps “small businesses build powerful referral networks online.” Confession. Last week I did something really embarrassing.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Unfortunately, others blast out of gate too fast and run out of steam due to lack of results, resources or commitment. If you’re reading this post, you’re on the Savvy B2B site, one of the starting points that helped me the most. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. It’s time to come out of you shell. Comment.

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Developer Resources: Facebook Like , Twitter , and Google +1 Buttons. Ways to ask that help prevent the request from coming across as spammy include: Suggest a link in the context of relevant conversations or content. Explain how the link would help readers of the recipients’ web page or website. Optimize Key Page Elements. This includes: HTML titles. Meta descriptions.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. SECONDARY: Brand managers and editors seeking resources to sell. If you can help people solve their. Introduction 3 II.

Savvy Week in Review: June 22

Savvy B2B Marketing

Ardath Albee helps marketers make a case for the terrific returns they can expect to see from content marketing. If you are hiring writers, this is a great resource as well. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Happy Friday, everyone! Put Cost Effectiveness in Content Marketing by @ardath421. Hooray

Savvy Week in Review April 6th

Savvy B2B Marketing

Check these tips to help keep your content fresh and unique. 44 Must Read Resources on Content Marketing – by @KISSmetrics. Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Here are our favorite picks of the week. Hope you enjoy them & that the Easter Bunny brings you some awesome eggs. the right way. Are you?

Why Design Matters in Content Marketing

Savvy B2B Marketing

Similarly, images elicit emotion, reinforce key messages, and can actually help readers remember content. If you pick images that convey humor or a concept and they aren’t cliché or trite, people will associate the images and words, which helps them retain the information. This is a mnemonic device ([link] The combination of strong copy and images create a way to help brains better remember information. Whether it's an eBook or other communications vehicle, it can be helpful to talk with a designer early in the process. wrote for AG Salesworks last fall.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Because it will be an ongoing, living, breathing integrated segment of your overall marketing plan, it’s important to prepare the resources required for success. Consider these questions during the preparation stage: Who will be helping you? Here he explains the second step: research and prepare. Research Fundamentals. Meet the speakers and leaders of the group.

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. resources. help address? Content.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

We help the reader create SMARTER goals in order to achieve business success. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Phones are ringing less frequently. And when you call prospects, you get directed to voice mail. Gini Dietrich says no. And she has a book that shows how. Who is Gini Dietrich and Why Should I Care? Mobile.

Savvy Wrap Up: July 29

Savvy B2B Marketing

13 Ways to Make Your B2B Resource Center Rock via @junta42. Manya Chylinski lays out the pros and cons of three real-world B2B resource centers and provides plenty of pointers on how to make sure yours is a hit with prospects and customers. Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Tread lightly, brands.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

Implication: Assign ample budget and resources to magazine publications and conferences in Japan and France. About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. And understanding their online preferences and habits is critical to connecting with these prospects.

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not only does this make it easier to find something to tweet about on a regular basis, it turns you into a valuable resource. 5. Call Upon Tools – Take advantage of the variety of tools designed to help find folks to follow, shorten URLs and manage your tweet streams, including wefollow , bitly , TweetDeck , HootSuite , and CoTweet. How have you made Twitter work for you?

Study: How Much of Your Content Marketing Is Effective?

What resources were in short supply? Here, we see there’s a huge range in the resources. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently.

Savvy Toolkit: FOCUS network

Savvy B2B Marketing

This free, 45-minute online event will touch on a wide range of topics including how webinars fit into a demand generation strategy, the secret to an effective webinar invite, keys to keeping attendees engaged, and tips for creating well-designed materials that will help you make your point and impress your audience. Be sure to look us up

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Before taking this step, however, your employees should be comfortable with social media, because the resource commitment for managing the conversation is much higher and the business will demand a payback. 2. ITSMA found that 87% of companies are using their existing staff to resource their new social media efforts, but only 15% have a formal training program in place.

Weekly Wrap-up May 18th

Savvy B2B Marketing

Buyer personas in B2B content marketing: a round-up of resources by @dougkessler. terrific resource for any marketer that needs to put in place the critical "buyer persona" foundation. This post includes some great examples to help you "get it." Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Helping them solve their day-to-day problems is a sure crowd-pleaser. Not only will your audience come to see you as a resource if you share relevent content, but tweeting someone's content is a great way to make a connection with a writer (commenting on the article is even better!). Be helpful. There is a huge benefit to being seen as a helpful resource.

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Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. customers to help them think through their strategy and the realities of what it will take for. Business Goals: What outcomes does providing this content help us achieve? countless hours and resources targeting everyone.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

In my other job as Content Director for DemandCon I coordinate with all our conference speakers to contribute to the blog, resource section, webinars, Funnel Facts newsletter, etc. So crowdsourcing has helped give me the content I need along with balancing perspectives. Most of the time, people will want to help you. The rise of social media has made crowdsourcing all the rage.

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Savvy Week in Review - March 11

Savvy B2B Marketing

Handy acronym that helps you stay focused on five important attributes of "smart" emails. Quick overview of why and how to join LinkedIn groups followed by short list of resources for additional research adn inspiration. Is it really the middle of March?!? How the heck did that happen?!?). So - happy reading, happy weekend, happy almost-spring! Tips every marketer can use!

Savvy Week in Review: February 3

Savvy B2B Marketing

Search Operators I'd Be Lost Without - by @lisabarone Handy-dandy list of 6 search operators that will help you narrow in on exactly what you're looking for. Best Content Marketing Guides, Tips and Tactics of 2010 by @TomPick A terrific roundup of resources for anyone investing in content marketing. It shouldn't come as any surprise - it is February after all.

Savvy Speaks: Top Tips for Conducting B2B Interviews

Savvy B2B Marketing

Sometimes, we need to interview internal resources for reference material, and sometimes we need to interview our client's customers to get those gold nugget quotes for case studies, testimonials, and so on. " statements which always help to keep any interview moving along. Learning to interview well is an important skill for B2B writers. Michele. Wendy. Lessons Learned.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. out of limited resources, hiring talented part-time. resources. to distribute content, zeroing in on the right metrics, and making sure they have the creative resources. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. But brands.

Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Analysts or semi-retired industry consultants can be really helpful. It is important not to rely to heavily on this because every buyer has their own internal politics but the framework is often the same and can go along way to helping you identify the target buyer in an organization. We'd have to come up with questions for which the answers would help us advocate for the student. If you don't have the resources to do live interviews, a survey can work well, too. Marketing is all about knowing your customers – but how do you get this data? Heather.

Overcome Your Content Marketing Challenges

Savvy B2B Marketing

There are a few key areas I assess at the beginning of any content marketing consultation or project: Strategy, Resources, Commitment, and Measurement. For instance, you can develop a kickin’ strategy, but if you haven’t got the resources to carry it out, you’re sunk. Resources/Content Development: This is where most people expect a challenge. Be realistic.

Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

Whether this sparks ideas for blog posts or eBooks, or helps you connect with a potential partner or customer, it's a rich source of goodness. It's a small thing, but it helps me stay on top of the changes in people's professional lives. When I need an expert or a resource for a story, LinkedIn can always be counted on to provide me with several contacts. Jamie.

Weekly Wrap Up - April 22

Savvy B2B Marketing

Jayme Soulati provides a great round up of resources on this topic. Lee Odden of TopRank has rounded up five fantastic visuals that help tell the tale of social media and B2B marketing working together If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. Enjoy! why didn't I think of that?"

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. So was I.

Weekly Wrap Up: October 7

Savvy B2B Marketing

Derek Edmond shares his sage advice on how to help your content rise above the noise. Ryan Skinner has some geat suggestions on how to organize your content to help readers find what they need. Nice resources at the end as well. Looking for some inspiration to take you through the weekend? Look no further! Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? by @ Marketri. Debra Andrews lays out the pros and cons of using popular social media tools. Why SEO Is The Key To Successful Marketing by @BrennerMichael. " Great inspiration

Savvy Speaks: Surprising Things We've Learned in Two Years of B2B Blogging

Savvy B2B Marketing

and it’s helped all of us to plan ahead. Business help? There is no competition, only the desire to help each other and move everyone forward. One thing that has helped us stay sane managing a 5-day-a-week blog with multiple contributors is guidelines. We went through similar discussions about our "connect with us" options, resources page , and blogroll. Savvy Jamie looked at the calendar recently and asked a question that got us all thinking: "Don't we have an anniversary coming up?" " on how we got here. Michele. Jamie.

Savvy Toolkit: Create, Publish and Test Landing Pages

Savvy B2B Marketing

That's why we like Unbounce , a tool that allows marketers to create, publish, and test landing pages without help from the IT group. Thanks to Ryan Skinner of Velocity Partners for bringing our attention to Unbounce in a post he wrote about landing pages (check out his terrific slide show and list of additional resources). Empowered marketers are more productive marketers.

Savvy Week in Review: April 29th

Savvy B2B Marketing

great roundup of resources to help B2B marketers stay on top of the hottest marketing and networking trends. This should help you make the case. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Have a great weekend!

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Top 5 Reasons to Create a Co-Marketing Partnership

Savvy B2B Marketing

Co-marketing is when two or more complementary companies create a partnership to help one another. She writes for an online resource that gives advice on topics including credit card processing to small businesses and entrepreneurs for the leading business directory , Business.com. If you need one, there is a good chance you’ll need the other. Your company will gain credibility.