Savvy B2B Marketing

Trending Sources

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

But the reality of dealing with huge numbers of potential prospects—not to mention the need to focus on those most qualified—make initial face-to-face meetings resource- and cost-prohibitive. About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. Understanding.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Unfortunately, others blast out of gate too fast and run out of steam due to lack of results, resources or commitment. If you’re reading this post, you’re on the Savvy B2B site, one of the starting points that helped me the most. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. It’s time to come out of you shell. Comment.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Developer Resources: Facebook Like , Twitter , and Google +1 Buttons. Ways to ask that help prevent the request from coming across as spammy include: Suggest a link in the context of relevant conversations or content. Explain how the link would help readers of the recipients’ web page or website. Optimize Key Page Elements. This includes: HTML titles. Meta descriptions.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. Publishers use different resources for different tasks in the content creation, management and delivery process. We're pleased to present this guest post by Jim Burns of Avitage. Re-imagining in Action.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Because it will be an ongoing, living, breathing integrated segment of your overall marketing plan, it’s important to prepare the resources required for success. Consider these questions during the preparation stage: Who will be helping you? Here he explains the second step: research and prepare. Research Fundamentals. Meet the speakers and leaders of the group.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

We help the reader create SMARTER goals in order to achieve business success. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Phones are ringing less frequently. And when you call prospects, you get directed to voice mail. Gini Dietrich says no. And she has a book that shows how. Who is Gini Dietrich and Why Should I Care? Mobile.

Savvy Wrap Up: July 29

Savvy B2B Marketing

13 Ways to Make Your B2B Resource Center Rock via @junta42. Manya Chylinski lays out the pros and cons of three real-world B2B resource centers and provides plenty of pointers on how to make sure yours is a hit with prospects and customers. Value Proposition: How to Use Social Media to Help Discover Why Customers Buy From You via @MktgExperiments. Tread lightly, brands.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

Implication: Assign ample budget and resources to magazine publications and conferences in Japan and France. About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. And understanding their online preferences and habits is critical to connecting with these prospects.

Plan 66

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not only does this make it easier to find something to tweet about on a regular basis, it turns you into a valuable resource. 5. Call Upon Tools – Take advantage of the variety of tools designed to help find folks to follow, shorten URLs and manage your tweet streams, including wefollow , bitly , TweetDeck , HootSuite , and CoTweet. How have you made Twitter work for you?

Savvy Toolkit: FOCUS network

Savvy B2B Marketing

This free, 45-minute online event will touch on a wide range of topics including how webinars fit into a demand generation strategy, the secret to an effective webinar invite, keys to keeping attendees engaged, and tips for creating well-designed materials that will help you make your point and impress your audience. Be sure to look us up

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Before taking this step, however, your employees should be comfortable with social media, because the resource commitment for managing the conversation is much higher and the business will demand a payback. 2. ITSMA found that 87% of companies are using their existing staff to resource their new social media efforts, but only 15% have a formal training program in place.

Weekly Wrap-up May 18th

Savvy B2B Marketing

Buyer personas in B2B content marketing: a round-up of resources by @dougkessler. terrific resource for any marketer that needs to put in place the critical "buyer persona" foundation. This post includes some great examples to help you "get it." Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Helping them solve their day-to-day problems is a sure crowd-pleaser. Not only will your audience come to see you as a resource if you share relevent content, but tweeting someone's content is a great way to make a connection with a writer (commenting on the article is even better!). Be helpful. There is a huge benefit to being seen as a helpful resource.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Why Design Matters in Content Marketing

Savvy B2B Marketing

Similarly, images elicit emotion, reinforce key messages, and can actually help readers remember content. If you pick images that convey humor or a concept and they aren’t cliché or trite, people will associate the images and words, which helps them retain the information. This is a mnemonic device ([link] The combination of strong copy and images create a way to help brains better remember information. Whether it's an eBook or other communications vehicle, it can be helpful to talk with a designer early in the process. wrote for AG Salesworks last fall.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

In my other job as Content Director for DemandCon I coordinate with all our conference speakers to contribute to the blog, resource section, webinars, Funnel Facts newsletter, etc. So crowdsourcing has helped give me the content I need along with balancing perspectives. Most of the time, people will want to help you. The rise of social media has made crowdsourcing all the rage.

Tips 52

Savvy Week in Review - March 11

Savvy B2B Marketing

Handy acronym that helps you stay focused on five important attributes of "smart" emails. Quick overview of why and how to join LinkedIn groups followed by short list of resources for additional research adn inspiration. Is it really the middle of March?!? How the heck did that happen?!?). So - happy reading, happy weekend, happy almost-spring! Tips every marketer can use!

Savvy Week in Review: February 3

Savvy B2B Marketing

Search Operators I'd Be Lost Without - by @lisabarone Handy-dandy list of 6 search operators that will help you narrow in on exactly what you're looking for. Best Content Marketing Guides, Tips and Tactics of 2010 by @TomPick A terrific roundup of resources for anyone investing in content marketing. It shouldn't come as any surprise - it is February after all.

Savvy Week in Review - January 21

Savvy B2B Marketing

SEOChat on Content Marketing and SEO by @leeodden Lee Odden shares his prep notes from a recent #seochat, with links to lots of great resources. Motivating Buyers: A Social Media Blind Spot - by @richbecker This post reviews the 10 buyer types in an attempt to help B2B marketeres identify their potential buyers and optimize messaging to reach them. Have any other favorites?

Savvy Speaks: Top Tips for Conducting B2B Interviews

Savvy B2B Marketing

Sometimes, we need to interview internal resources for reference material, and sometimes we need to interview our client's customers to get those gold nugget quotes for case studies, testimonials, and so on. " statements which always help to keep any interview moving along. Learning to interview well is an important skill for B2B writers. Michele. Wendy. Lessons Learned.

Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Analysts or semi-retired industry consultants can be really helpful. It is important not to rely to heavily on this because every buyer has their own internal politics but the framework is often the same and can go along way to helping you identify the target buyer in an organization. We'd have to come up with questions for which the answers would help us advocate for the student. If you don't have the resources to do live interviews, a survey can work well, too. Marketing is all about knowing your customers – but how do you get this data? Heather.

Overcome Your Content Marketing Challenges

Savvy B2B Marketing

There are a few key areas I assess at the beginning of any content marketing consultation or project: Strategy, Resources, Commitment, and Measurement. For instance, you can develop a kickin’ strategy, but if you haven’t got the resources to carry it out, you’re sunk. Resources/Content Development: This is where most people expect a challenge. Be realistic.

Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

Whether this sparks ideas for blog posts or eBooks, or helps you connect with a potential partner or customer, it's a rich source of goodness. It's a small thing, but it helps me stay on top of the changes in people's professional lives. When I need an expert or a resource for a story, LinkedIn can always be counted on to provide me with several contacts. Jamie.

Weekly Wrap Up - April 22

Savvy B2B Marketing

Jayme Soulati provides a great round up of resources on this topic. Lee Odden of TopRank has rounded up five fantastic visuals that help tell the tale of social media and B2B marketing working together If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. Enjoy! why didn't I think of that?"

Weekly Wrap Up: October 7

Savvy B2B Marketing

Derek Edmond shares his sage advice on how to help your content rise above the noise. Ryan Skinner has some geat suggestions on how to organize your content to help readers find what they need. Nice resources at the end as well. Looking for some inspiration to take you through the weekend? Look no further! Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? by @ Marketri. Debra Andrews lays out the pros and cons of using popular social media tools. Why SEO Is The Key To Successful Marketing by @BrennerMichael. " Great inspiration

Savvy Speaks: Surprising Things We've Learned in Two Years of B2B Blogging

Savvy B2B Marketing

and it’s helped all of us to plan ahead. Business help? There is no competition, only the desire to help each other and move everyone forward. One thing that has helped us stay sane managing a 5-day-a-week blog with multiple contributors is guidelines. We went through similar discussions about our "connect with us" options, resources page , and blogroll. Savvy Jamie looked at the calendar recently and asked a question that got us all thinking: "Don't we have an anniversary coming up?" " on how we got here. Michele. Jamie.

Savvy Toolkit: Create, Publish and Test Landing Pages

Savvy B2B Marketing

That's why we like Unbounce , a tool that allows marketers to create, publish, and test landing pages without help from the IT group. Thanks to Ryan Skinner of Velocity Partners for bringing our attention to Unbounce in a post he wrote about landing pages (check out his terrific slide show and list of additional resources). Empowered marketers are more productive marketers.

Savvy Week in Review: April 29th

Savvy B2B Marketing

great roundup of resources to help B2B marketers stay on top of the hottest marketing and networking trends. This should help you make the case. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Have a great weekend!

Top 5 Reasons to Create a Co-Marketing Partnership

Savvy B2B Marketing

Co-marketing is when two or more complementary companies create a partnership to help one another. She writes for an online resource that gives advice on topics including credit card processing to small businesses and entrepreneurs for the leading business directory , Business.com. If you need one, there is a good chance you’ll need the other. Your company will gain credibility.

3 (Eye-Opening) Benefits I Learned Writing a Free E-Book

Savvy B2B Marketing

Keep it short and pack it with valuable information, and readers will not only value it but also help promote it. Lots of resources on the web can guide you through the e-book process if you need some help. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. if you're thinking about writing an eBook, here are some ideas for you! You think giving away your e-book isn’t the brightest idea, right? Actually, you’re wrong. How do I know? used to think the exact same thing. Would there be a boost?

How The Whole Organization Can Help Sales Management Increase Productivity!

Savvy B2B Marketing

Do you have other suggestions for how organizations can help better allocate their resources to make their sales staff more effective We are pleased once again to be participating in the DeFinis Communications blog carnival. This time around the topic of increasing sales productivity. For over 15 years I held a variety of sales and marketing positions primarily in the high tech industry. held positions called “Pre-sales Engineer” “Solution Architect”, “Strategic Industry Manager”, etc. Take collaboration to a lower level.

Savvy Speaks: Money-Saving Content Development Tips

Savvy B2B Marketing

Whether you're allocating internal resources or outsourcing, winning content comes at a cost. Everyone inevitably needs help, which cost money. My suggestion is to find the best help for your needs. Here is a list of seven things content marketers can cross off their to-do list with the help of a VA. Content marketing is the "it" thing these days. Jamie.

Savvy Speaks - Networking Like a Pro

Savvy B2B Marketing

think of networking the same way I think about today's approach to marketing -- focus on who you're talking to and be helpful. And touch base periodically by sharing information or resources that you feel may interest that person. I’m not suggesting that you share every detail about yourself (far from it), but people relate to real people, and they appreciate knowing what you can do and how you can help. Just think about ways you can stay involved in the conversation and be helpful, be in it in the form of an email, tweet or a comment on a blog. Jamie.

Savvy Speaks - Setting Marketing Goals

Savvy B2B Marketing

Make sure your budget and resources are ample enough to meet the needs of the campaign. In addition to validating the effectiveness of every marketing initiative, you need to illustrate that your efforts are helping the company achieve its overall objectives. Marketing automation tools can help with this measurement. We all know that you can't get anywhere unless you know where you're going. But there are a lot of ways to slice that pie! This week the Savvy Sisters dish on their best tips and tricks for setting - and reaching - marketing goals. Michele. Jamie.

What Should You Blog About?

Savvy B2B Marketing

Below are five key questions that help bring definition and clarity to your blog’s identity and purpose. Promote other content pieces (like webinars and e-books) and also be sure to provide follow-up coverage and resources. She helps her Suddenly Marketing clients discover their voice, connect with their audience, and find their marketing groove. “What?!?!?”

Savvy Speaks - Writing Fearless Press Releases

Savvy B2B Marketing

The Savvy Sisters are here to help with some tips and tricks of the trade. Because these announcements can raise search engine visibility, use them to make prospects, customers, partners and others aware of your latest resources, including eBooks, white papers, videos, and podcasts. Ah, the press release. Usually it's the "PR person" who handles writing and distributing these little gems. But as a savvy marketer, this is an arrow you need to keep in your quiver - and that means when you pull one it out it had better sharp. Wendy. Make it easy for the Publisher.

Press 38

Savvy Speaks: When Outsourcing Makes Sense

Savvy B2B Marketing

If you're a writer, you may need help with design. These are natural places to find help. If this is the case, consider finding help. " If the company needing resources has a closed door environment, they will obviously want to be guarded about certain proprietary information and may want to limit outsourcing to administrative and research tasks. If, however, the company has a more open ecosystem, the appropriate resource can fill almost any role - from developing a new branding strategy to writing the next E-book to training the customer service staff.

Content Authors Wanted - Cross Departmental Recruitment Encouraged!

Savvy B2B Marketing

As guest authors on blogs, to contribute to or author white papers and they are invaluable resources in the creation of case studies. If Pre-Sales is actively involved in contributing to your blog or is aware of your editorial calendar they can help engage these departmental attendees and evangelize engagement in your community. Project Managers. Professional Services.