Writing on the Web

JUNE 26, 2015

We are heavily influenced by social persuasion, we can’t help it. Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Here’s an example.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s why: We are heavily influenced by social persuasion, we can’t help it. Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JANUARY 25, 2014

Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing. While it’s good to keep your nose to the grindstone as long as you’re feeling productive, breaks will help you to clear your mind and re-focus. Other research tips can be found here.

Tips 100

Tips Blogger Small Business Marketing Planning 100

Writing on the Web

JANUARY 7, 2014

It’s frequently used in product development and R & D. In brief, it’s a process for creating products and services that work well for the end users. You create your design to help people achieve their goals in ways that will work for them. Find the “sweet spot,” what they most want to discover.

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

APRIL 8, 2015

Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Next, tell them who you are and what you can do to help solve their challenges. Remember to keep the focus on the reader and how you can help them.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

SEPTEMBER 17, 2014

Find creative ways to integrate product or service marketing into your content. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. Try out some of these strategies and see if any of them can help you gain more readers! Photo Source).

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

MARCH 20, 2014

You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems. Ultimately, we know content marketing succeeds because it helps people. This is a key element of a smart content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

OCTOBER 30, 2013

Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. Check out their services and portfolio to see if they might be able to create a short animated video that can spotlight your products and services.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

OCTOBER 31, 2012

What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? What’s their beef? Why doesn’t this always work?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JANUARY 17, 2014

When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. I can help or refer you to someone who can. It’s hard, I know it, and I’ve been there too. Call or email me.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. Here are the questions to ask to help determine if you need to start a new blog: Is there an over arching common problem your varied services solve?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

JUNE 12, 2014

Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

FEBRUARY 11, 2016

Your clients have challenges that you are uniquely qualified to help. The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. What problems do you solve for your clients? Most Internet users go online to either be entertained or educated. Be consistent.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

JUNE 7, 2012

Here’s how I help my clients solve this problem. What Products and services do you offer? Would it be clear to them what problems you solve, for which people, with what kind of products and services? .” This is because many business bloggers don’t have enough clarity about their blogging goals. What makes you uniQue ?

Blogger 100

Blogger Class Business Blogging Order 100

Writing on the Web

DECEMBER 31, 2014

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 5, 2013

It helps bring new readers to each blog that is involved. While there can be exceptions to this rule, it’s a good idea to assume that you are not using someone else’s blog as a forum to pitch your products. Guest blogging can be a great help to all parties involved and can extend your content’s reach. Photo Source).

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

DECEMBER 16, 2015

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. I can’t help myself, I’m drawn into reading the damn things. But how much is too much?

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

DECEMBER 16, 2010

This always helps me see where I need to spend my energy and time to improve next year’s results. Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? Here’s my quick and easy end-of-year check up for your business.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. We are heavily influenced by social persuasion, we can’t help it. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. You can edit them according to feedback from your users, but having the schedule will offer greater productivity over the longer term with less hassle.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

AUGUST 21, 2013

An increase in the number of people who write or call you to inquire about products or services. Occasional awards such as “Top 10 Health Care” Blogs, or “Top 50 Leadership Blogs” The top blogs in any field are usually listed on the Web, and a Google or other search will help you find them. They said “NO!”

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

DECEMBER 12, 2012

People visiting your website want to see something that piques their curiosity in you and your products and services. It helps to be clear about the goals for your site. Here are some possibilities: To learn more about you and your products or services. ” Always keep that ideal customer in mind when crafting your message.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

AUGUST 7, 2013

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Sponsored posts can either really help or really harm a blog. Your business blog can use these sponsored posts to provide a valuable service to your readers.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

NOVEMBER 28, 2012

If you’ve got a great product for instance, you can explain some of its main features in a graphic. You can’t really review a product using an infographic, for instance. Think about the best way of presenting what you want to say; use infographics if they help, but don’t use them for the sake of it.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

OCTOBER 25, 2011

There exists: A shift away from focusing on your products and services (what you know well). In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. Here are some reasons content marketing is getting more challenging.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

SEPTEMBER 20, 2011

The drive to help others. You must tell them how they will feel, when they use your services or products. Think about this: How is this product/service/concept going to reach out and touch your client? The desire to enjoy and have fun. The desire for family values or feelings of moral righteousness. The drive for prestige.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

JANUARY 29, 2014

Make a short video talking to the camera about the ways in which your e-book can help other people. You can have a video-like production in no time at all. Her company SerenityVA will help you succeed with your expert ebook promotion. Make a Video. People love YouTube. And people love to know the authors behind great content.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

MAY 11, 2012

It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. This helps build connections with others as well as engender goodwill. Don’t Be a Pinterest Pinhead. Plus, it’s fun!

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

JULY 20, 2010

Book or signature product. Information products. Don’t let anybody tell you online income products are “passive.&#. She has a talented ability to create and sell popular information products, membership programs and telesummits. As her tag line says, she helps “awaken your fortune within.&#

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 4, 2010

I also help coaches, consultants, authors, and other smart professionals with their online marketing. As co-founder of The Blog Squad, I am passionate about helping professionals find and unleash their core message and get it published on blogs, newsletters and social media. Product – what are you selling? Even more so.

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

JANUARY 9, 2013

” Here are two of the examples of goals gone wild the authors described in their paper: Sears set a productivity goal for their auto repair staff of bringing in $147 for every hour of work. I’d care if my blog had high quality, relevant content that helps readers. Did this motivate employees?

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

SEPTEMBER 30, 2011

I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? It can actually strengthen your confidence and help you focus, or if necessary, re-focus, your business. . #2 Why Hasnt This Problem Been Solved?"

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

FEBRUARY 5, 2013

Professional marketers are usually attempting to upsell you on more products or services. But it does matter what you say, how generous you are about helping people with free tips, and staying in touch with them. More often than not, they aren’t, however. I admit I don’t open any junk mail. I dump immediately in the trash.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100