SmartBrief - Marketing

FEBRUARY 27, 2024

Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement. The hashtag #DiorSS21 was used 360 million times among Chinese Weibo users alone. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience. The show was livestreamed on Sept.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Marketing Insider Group

MAY 18, 2021

Choose employees that reflect your values and audience segments and experiment with unique tactics. Launch a Hashtag Dedicated to Employee Content Marketing. You’ve seen branded hashtags for customers to share pictures, videos, and links of their experiences with brands. What is Employee Content Marketing?

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. TikTok Stories are video segments lasting up to 15 seconds. Mastering emerging features is the best way to stay ahead of the curve with social media.

Social Media 126

Social Media Tagging Segmentation Profiling 126

Content Standard

SEPTEMBER 27, 2016

Creating emails for our various segments was another thing that often kept me at work late. Creating emails for your various segments and showing robust lead reports to demonstrate ROI for content optimization doesn’t have to be difficult or time-consuming.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Automation 40

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 98

Enterprise Management Work Management Customer Satisfaction Lead Ranking 98

Sharpspring

APRIL 29, 2020

Using Hashtags on LinkedIn. Hashtags are like your keywords. The same may be said about hashtags. Try to work one or two hashtags into the copy of your post and put the rest at the end. Don’t cram in a hashtag if it doesn’t fit. Pay attention to the type of content that is trending with that hashtag.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Marketing Insider Group

OCTOBER 20, 2020

Here’s how market leaders are doing this: L’Oréal uses social media hashtags to showcase its culture; employees don the roles of brand spokespeople to keep their community growing. However, it is far more difficult for brands to engage and connect with emerging customer segments and demographic groups.

Business 353

Business Work Management Correlation Cable 353

Sprout Social

FEBRUARY 22, 2022

To record multiple segments, tap the record button when you’re finished recording your first clip, then tap it again to resume recording for your next segment. Use trending songs, hashtags and events. Each of these options are available in the menu on the right side of your screen.

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Social distancing is now the norm. No business has escaped feeling the economic impact in some form.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

NOVEMBER 27, 2018

But to get the platform back on a growth path, Twitter needs to keep key user segments energized. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. And it’s still the place to go for breaking news.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Convince & Convert

OCTOBER 30, 2017

Product Category Listening: This is where you listen to a conversation about a defined product segment. Product Theming: This is where you listen to a conversation around your brand (or a competitor’s brand) and create sub-segments within the conversation about specific products and product lines. There are merits to both options.

Branding 194

Branding Brand Identity Work Management Marketing Management 194

Martech

JANUARY 30, 2023

But the fun doesn’t stop there, ChatGPT is also a social media superstar… ChatGPT will do the heavy lifting for you, so you can focus on coming up with clever hashtags and witty captions. And let’s be real, who doesn’t love a good hashtag? But with ChatGPT, the AI kraken has been released.

Marketing AI 109

Marketing AI Blast Campaigns Copywriting Lead Ranking 109

Valasys

JULY 31, 2023

The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation. They enable businesses to nurture leads, send automated follow-up messages, and segment their email lists for more relevant communication.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

SEPTEMBER 13, 2022

This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Martech

JUNE 1, 2022

You need to have a detailed understanding of your current customer base, and segments within it, to develop strategies that work. Next, divide your customers into segments that include age, gender, and geography. Understand which segment shows the highest engagement with your brand. Do you want to develop this segment further?

Multi-Channel 115

Multi-Channel Ad Exchange Work Management Acquisitions 115

Circle Studio

MAY 26, 2022

The hashtag #architecture has 4.3 Just look through the hashtag #constructionhumor. To find trends to build content around, simply look through the “Discover” tab to find popular sounds, hashtags, challenges, and topics. Join Conversations About Your Industry. billion views on TikTok. The top videos here attract over 650k likes.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing & Strategy 78

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. This leads to more targeted, personalized ads.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

seo.co

OCTOBER 4, 2022

The only way for brands to target their desired market segment is through hashtags (#). This will allow you to learn where they’re advertising, their hashtags (#), the length of their posts, the type of content that they use for marketing, etc. Keep Content Engaging: This is the most important thing you need to remember.

Traffic 98

Traffic Marketing & Strategy Marketing Strategy Advertising Agencies 98

Martech

APRIL 28, 2023

With the right prompts, AI outputs can find anomalies and outliers, assess feelings and emotions, segment markets and develop buyer personas. Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly.

Marketing AI 133

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 133

Sharpspring

AUGUST 3, 2021

Just give a week’s notice and make the connecting hashtag easy to remember. Also get on a day before and link to a Tweet chat service that creates chatboxes out of hashtags; it will help followers who have never participated in a Twitter chat before to keep up. Link Checker makes link building much better organized! Push Monkey.

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

Convince & Convert

AUGUST 18, 2015

Here at Convince & Convert, the media side of our business is our fastest-growing segment. Note that Affinio breaks your audience into 14 defined segments (like personas) of like-minded people. Each segment is charted here – and in all reports – for more precise analysis. Missed opportunity for me, perhaps.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Hubspot

FEBRUARY 8, 2021

For your business, micromarketing means drilling down past the level of niche marketing (targeting a specific segment within the larger market) to target specific individuals or micro ("extremely small") groups. La Croix uses branded hashtags to find micro-influencers’ content and reach new audiences. What is micromarketing?

Cost Per Click 92

Cost Per Click Examples Marketing & Strategy CPC 92

Sprout Social

OCTOBER 22, 2019

You can figure out if there are gaps or missing audience segments you’ve left out as you’ve started putting together a picture of your own audience. Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry.

Buyer Personas 97

Buyer Personas Tagging Demographics Advertising Agencies 97

Sprout Social

JUNE 26, 2023

Behavioral segmentation for targeted products and marketing According to The 2023 State of Social Media report, 49% of business leaders think AI will be critical for behavioral segmentation to identify and target specific customer segments.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. The post should be informal and give followers a glimpse into our brand’s culture.”

Examples 78

Examples ROI Planning Work Management 78

Convince & Convert

AUGUST 25, 2015

On Mondays, read the Realtime Today segment for the latests realtime stats and insights from Zignal Labs. Both segments will run on [link] each week, and you can also subscribe to receive them in their entirety via email: Realtime Today : [link]. Tweet us @convince with the hashtag #realtimetoday or #themontyminute.

Case Study 144

Case Study Case Studies Stats Segmentation 144

Sprout Social

MARCH 21, 2019

Use the Twitter Trends Report to discover trending topics and hashtags across the platform. You’ll be able to discover the best time to tweet , the best types of content to post and which hashtags drive the most impressions. Use these insights to segment your community into relevant categories.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

SocialPilot

FEBRUARY 26, 2024

Audience Segmentation and Personalization AI helps businesses segment their audience based on behavior, preferences, and demographics to deliver highly personalized marketing messages and improve ROI. By segmenting audiences based on behavior and preferences, AI facilitates marketers with highly personalized campaigns.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Convince & Convert

DECEMBER 5, 2017

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. When REI’s support team uses marketing’s #forceofnature hashtag, they reinforce marketing’s message and unify the brand’s voice.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Sprout Social

APRIL 19, 2022

Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M s Twitter impressions are coming from the keywords and hashtags, “Donut,” “Dunkin,” “#dunkindonuts,” “#elfxdunkin” and mentions of @dunkindonuts. had common market segments they tackled together. The campaign helped e.l.f. It’s no wonder that Dunkin’ and e.l.f.

Ideal Customer Profiles 88

Ideal Customer Profiles Branding Brand Identity Cross-Selling 88

Integrated B2B

JUNE 16, 2020

Using hashtags on LinkedIn. Fedeli shares her expertise on hashtags: “Hashtags are like your keywords. The same may be said about hashtags.” Try to work one or two hashtags into the copy of your post and put the rest at the end. Don’t cram in a hashtag if it doesn’t fit.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Adobe Experience Cloud Blog

OCTOBER 11, 2017

This makeup brand has an outstanding social authority and a bunch of top trending hashtags for the makeup/cosmetics category. If I’m looking to find the next prominent hashtag or marketing campaign, I can do a quick search on my own hashtag, in this case: #anastasiabeverlyhills.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation. Marketing Week’s survey found that most marketers are still segmenting their email campaign lists primarily by age and gender, even though those tactics come in at seventh and eighth place when measured for effectiveness.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

SmartBug Media

MARCH 27, 2024

The NPS segments customer responses into three categories: promoters, detractors, and passives. Tools including Hootsuite , Sprout Social , and Brandwatch analyze mentions, hashtags, and conversations about a brand, providing real-time insights into customer sentiment. Predict future customer behavior, including renewal and expansion.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Brandwatch Marketing

OCTOBER 3, 2022

The second feature helps you find influencers based on keywords and hashtags. After authenticating your account with them, you can search by keyword, hashtag, or account an get some results (the free version will use 100 recent tweets to pull the analysis together). BuzzSumo is particularly useful for content marketers. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Martech

MARCH 27, 2023

The previous ‘is known’ filter for these events was not clearly understood, and it was difficult to segment contacts who had not completed the event. There’s also a new list filter for reporting who has or has not completed a Marketing Event, Media Interaction, or Custom Behavioral Event. Get MarTech! In your inbox.

Enterprise Management 108

Enterprise Management Hubspot Terms and Conditions Sample 108