SmartBug Media

JANUARY 30, 2020

Create a Channel Marketing Strategy. The way you market through your partners is just as important as the way you target your own audience. The first step in your channel marketing strategy is to double down on your best partners. A channel-focused branding strategy will produce the most ROI from your marketing efforts.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

SmartBug Media

NOVEMBER 16, 2020

Here are some guidelines on how to identify the appropriate Buyer’s Journey stage for your content: Awareness: Content that focuses on educating the prospect that they have a problem that needs to be addressed. Content downloads in the form of e-books, white papers, and webinars that focus on a pain point.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. Invest in email marketing. Invitations to exclusive webinars.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

ViewPoint

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 100,000 companies with up to three executive contacts in the right companies (no email addresses). Read more in this white paper. Opportunity to improve the current situation.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Oftentimes this is the weakest part of a content marketing strategy. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

KoMarketing Associates

DECEMBER 5, 2018

Here are some general guidelines and recommendations to consider across the different types of content marketing assets found in B2B websites. It’s a subjective guideline but worth revisiting on a case-by-base basis when considering implementation. Blog Posts and Articles. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Navigate the Channel

NOVEMBER 14, 2017

Make sure that you research the FTC guidelines on sponsored content. Your target audience will come to learn from the white papers or webinars that your influencer creates, and you will get leads and exposure from your sponsorship. Create long form content with a well known influencer or blogger.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. What Are The KPI’S? Do your visual ads adhere to brand guidelines? Do you want them to watch a video or sign up for a webinar?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 7, 2017

In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. However, these are only two of the many metrics demonstrating performance of B2B SEO initiatives. So what are the SEO performance metrics your B2B organization should consider?

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vision6

JUNE 6, 2023

On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. How to build your email lists the right way Building an email list is an important step in any marketing campaign.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

BenchmarkONE

SEPTEMBER 9, 2020

Create buyer personas so you can really zero in on your audience and their preferences, then use those personas to help drive an effective branding strategy. Create Brand Guidelines. Consider web guidelines for your brand, too, and be as specific as possible. Content guidelines and rules. Create Content.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Valasys

FEBRUARY 7, 2023

Thanks to significant parties, the increasing adoption of strategies makes the market expected to rise at a CAGR of 12.75% from 2022 to 2029. Consequently, biotech companies are searching for experts in life sciences marketing to reach their target audience. This helps to inform and reinforce your life sciences marketing strategies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Agencies 1 Marketing & Strategy 40

The Point

JUNE 20, 2011

Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Include a link to the complete paper or Webcast so people can read or view more.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

Vision Edge Marketing

NOVEMBER 12, 2013

White papers and tradeshows may be far more important in the early stages of the government-agency buying process, whereas webinars and videos of the system in use are more important in the early stages of the buying process for the emergency services sites. . The mapping process should take into account the following: .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

SnapApp

NOVEMBER 30, 2017

Meetings, directional strategies, reporting, emails, more meetings, ad infinitum…where do you find time to let your mind roam? . Maybe these bold colors inspire you to liven up your old case study template, rethink your webinar branding, or make your social media posts stand out from the crowd. . Come Back to Your Values.

Creativity 79

Creativity Planning Paid Search Agency Guidelines 79

Only B2B

APRIL 13, 2022

Here are some recommendations for a more effective appointment-setting strategy. Forrester Research. Having empathy and interest in your prospect is a core guideline of appointment making and inside sales. Must Read: B2B Appointment Setting Tips And Strategies. Consider The Time Zone. Demonstrate An Interest In Serving.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Chris Koch

MARCH 19, 2010

Some organizations have created support channels for employees to ask questions about the guidelines. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Gather information by asking questions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Connecting with your audience using a personal tone is possible through a variety of content types. Webinar slides. Blog posts. Customer stories.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

SnapApp

JULY 5, 2016

Brand guidelines are a must for every great designer. Staying on brand with design makes it easier for your audience to look at a piece and know it comes from your company. Just because your webinars are doing well doesn’t mean that every topic you need to create content for lends itself to a webinar. Stay on Brand.

Design 48

Design Webinar Metrics Guidelines Paper 48

The Point

SEPTEMBER 12, 2013

A rough guideline is to use an image-to-text ratio of 30/70 or below. Generally speaking, successful subject lines give the reader a clue as to what the offer is (a white paper, webinar, eBook, etc.)

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

NuSpark Consulting

DECEMBER 5, 2011

Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Prospects that download content or register for webinars are not “leads” yet, but are just names. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Make sure there are well-established guidelines for employees to participate in social networks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

The Point

NOVEMBER 15, 2023

Offer/Call to Action : What are you asking the audience to do? Register for a Webinar? Download a white paper? Target Audience : Who are you trying to reach? What do you know about that audience? . Are you increasing brand awareness, generating leads, driving sales? How will you define and measure success?

Creativity 173

Creativity Advertising Agencies Paid Search Agency Psychographics 173

ClearVoice

APRIL 23, 2020

Webinar scripts. White Papers. Whether they’ve supplied guidelines, or you’re sorting things out along the way, be mindful of how and who you mention. But for the bulk of content marketing plans, we see the human element as a driving force for relatability in the following written content types : Articles.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

DECEMBER 6, 2011

Original Research. White Paper Library. Get Blog Alerts to Email. Blog Guidelines. White papers (19% increase). Webinars/webcasts: 25% increase. to dedicate more budget to this strategy. Case Studies. Content Marketing Stats. B2B Content Marketing Assessment. Contributors. Blog Archives.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

DivvyHQ

AUGUST 24, 2022

Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs. Does your organization need a content style guide? Most would consider content marketing to be a creative endeavor.

Rules 118

Rules Content Paid Search Agency Creativity 118

The Point

APRIL 23, 2020

Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Assess social media strategy. Use this opportunity to develop a more purposeful social media strategy that drives measurable results. Update and refresh email and landing page templates. Host a survey. Update your resource center.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Sword and the Script | B2B

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). 13% say not following brand guidelines. 13% say not following brand guidelines. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

PR 76

PR Trust Marketing Stats B2B Marketing 76

thePoint

MAY 19, 2020

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). Here are some best practices for today’s virtual events to keep in mind: Develop guidelines for the SMEs (Subject Matter Experts). Template for slides.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Single Grain

MARCH 9, 2021

57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * The Ultimate Guide to Link Building with Content for SEO * How to Create a High-Performance Content Marketing Strategy in 2021. Top B2B SEO Strategies for 2021.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Determine Brand Guidelines. From here, document your brand guidelines. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Centralize Your Content.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Martech

JUNE 6, 2022

While at CompanyX, I attended one of your webinars, so you have a record for me in your customer database that includes that CompanyX email address. In 2021 I left CompanyX and started with CompanyA, where my email address changed to greg.krehbiel@companyA.com. Now you can target me on the web as a webinar attendee.

Ideal Customer Profiles 125

Ideal Customer Profiles Work Management Marketing Management Webinar Metrics 125

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 25% say they have a young maturity level.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Content4Demand

MARCH 11, 2021

E-Books & White Papers. The best webinars are as interactive as possible, incorporating polls, Q&As and even live interactions. The best webinars are as interactive as possible, incorporating polls, Q&As and even live interactions. Research Reports.

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

Heinz Marketing

FEBRUARY 15, 2023

Challenges faced by healthcare marketers: Compliance with regulations: The healthcare sector is heavily regulated, and CMOs must ensure that all marketing materials comply with strict guidelines and regulations, such as the FDA’s guidelines for advertising and promotion. Conduct thorough market and competitor research.

Marketing AI 104

Marketing AI Work Management Marketing Management Ideal Customer Profiles 104

ClearVoice

AUGUST 3, 2022

If an immediate free offer is being shared (such as an ebook or white paper), it may also prompt visitors to sign up for a mailing list. Even if you plan on working with an agency or using pre-made landing page templates, refer to these guidelines for the title: 1. Landing pages make a promise to the reader. Stay on-brand.

Landing Pages 52

Landing Pages Urgency Marketing Webinar Metrics Paper 52