Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Many companies have brand guidelines, but often they’re used as design guidelines that restrict rather than inspire. For others, brand voice guidelines are developed once and never considered again. Host a webinar and promote the record.

B2B 360

B2B Paid Search Agency Guidelines Content 360

Computer Market Research

NOVEMBER 15, 2021

In this post, we share the top-recommended guidelines and MDF program best practices that help ensure success and drive partner participation. . Direct Mail Or Email Campaigns. Strategies & Policies. The post Guidelines & Best Practices For Managing Successful MDF Programs appeared first on Computer Market Research.

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. One of the webinar’s particular strengths is talking about how to repurpose video assets.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Hubspot

FEBRUARY 24, 2021

Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. It's a win-win when done correctly, but not all webinars go smoothly. Every webinar format is different. Set the tone.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Click Rate 101

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action.

Tactics 128

Tactics B2B Marketing Advertising Agencies Paid Search Agency 128

ClearVoice

MARCH 17, 2023

The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Litmus

JUNE 9, 2021

We spent some time in our latest webinar to talk about this hot topic with Brandon Lawson and Ryan Wallace from Ferguson Enterprises as well as Lauren Kremer and Scott Epple from the Litmus team. We walked through what modular email building is, how Ferguson Enterprises does it, and how Litmus can help you get started. Don’t worry.

Webinar Metrics 59

Webinar Metrics Template Enterprise Management Guidelines 59

SalesGrape

NOVEMBER 19, 2023

Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA). Sharing expert knowledge and insights through blog posts, whitepapers, or webinars positions pharmaceutical companies as industry leaders.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Litmus

AUGUST 13, 2020

Litmus customer Joe Savitch from Altos joined us for our latest customer webinar all about the newest things you can do, including folder sharing, enhancements to Litmus Email Analytics, and Visual Editor in Litmus Builder. Didn’t have a chance to watch the webinar live? Are you looking for the webinar slides?

Webinar Metrics 106

Webinar Metrics Lock-In Planning Template 106

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. After that, you can always try one of these email marketing services. But growing your email list can be slow going.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

ClickDimensions

MARCH 11, 2024

Let’s break them down here: Authenticate your email with SPF, DKIM and DMARC: You will need to make sure your email/s have been sent from an authenticated and trusted IP address, and that your email has its domain authenticated within the email header (for instance for ClickDimensions the domain would be clickdimesions.com).

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Litmus

MAY 24, 2024

There are three parts to designing a scratch-off in Litmus Personalize, all of which can be customized to fit your brand guidelines. Cover image : The image that is displayed in the email as well as the default image on the landing page. Step 1: Design your scratch-off experience Let’s talk about the core components of a scratch-off.

Landing Pages 62

Landing Pages Webinar Metrics Click Rate CTR 62

ClickDimensions

MARCH 13, 2024

However, even if you only send 1000 every 90 days, it is still best practice to be aware of the new deliverability changes and adjust your email marketing to match the new guidelines. Why are the email deliverability standards changing? Email authentication, easy unsubscribes and subscriber engagement.

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Litmus

FEBRUARY 16, 2022

We invited email design experts Matt Helbig (Community Manager at Really Good Emails ), Sam Beddoes (Senior Email & Motion Designer at Action Rocket ), and Litmus’ Jaina Mistry (Senior Email Marketing Manager) and Lily Worth (Senior Email Designer) to weigh in on their predictions for 2022 email design trends.

Design 91

Design Webinar Metrics Trends Lock-In 91

Sana Commerce

FEBRUARY 6, 2024

Campaign success tracking: Track campaign success in Mailchimp, including metrics like email open rate, orders placed, and revenue generated per campaign, providing comprehensive insights into the performance of email marketing efforts for refined strategies.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Only B2B

SEPTEMBER 27, 2022

In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. The following six cutting-edge B&B marketing strategies can be used to produce higher-quality leads: 1. Must Read: 6 B2B Lead Generation Strategies to follow in 2022.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

KoMarketing Associates

JUNE 9, 2020

The most common forms of martech that marketers cited as being in use are CRM (100%), marketing automation (98%) and webinar (88%). Despite the growing investment in martech, marketers still remain hesitant when it comes to artificial intelligence (AI), according to previous research. The Hesitancy Toward AI for Marketing Purposes.

Marketing AI 157

Marketing AI Planning Guidelines Privacy 157

Litmus

APRIL 16, 2020

We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Webinar Metrics 66

Webinar Metrics Paid Search Agency Guidelines User-Generated Content 66

Adobe Experience Cloud Blog

MARCH 9, 2020

Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Each of these principles can be applied to search marketing strategy; however, you must break them down to understand the larger picture and apply them to your tactics. . Basics of Macroeconomics.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Convince & Convert

MAY 19, 2016

Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Every CMO should measure funnel velocity as a KPI. Guaranteed.

Top of Funnel 97

Top of Funnel Webinar Metrics Marketing Funnels Content 97

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. marketers named video as an important part of their marketing strategies. Broadcast webinars. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Vidyard

JULY 20, 2017

Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. My name is Tyler Lessard, and in this Chalk Talk, we’ll explore why you should develop a video strategy and how to do it in a way that aligns with your business goals. Start With a Plan.

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Salesforce Marketing Cloud

MARCH 21, 2022

A recent webinar hosted by OpenSesame , an online learning and training platform for businesses, offered specific guidelines on how organizations can track inclusion to ensure remote and hybrid work doesn’t derail efforts. When we all strive to be active allies, we work toward a more equal, just, and inclusive world. Join #TeamEarth.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Optimizing your email marketing campaigns can take time.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SocialPilot

FEBRUARY 11, 2024

The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This statistic highlights the significant impact of AI integration on influencer marketing strategies. Maybe a contest or a quirky poll? Brainstorm time! Give me ideas.

Sales Management 87

Sales Management ROI Planning Work Management 87

Contently

AUGUST 10, 2016

In Contently’s latest webinar, “Content Marketing & Compliance: How to Work With Your Legal Team to Streamline Content Approvals,” we reveal why strong approval processes are the secret weapon of the world’s best content marketers. Download the webinar by filling out the form below.

Webinar Metrics 60

Webinar Metrics Content Marketing Content Guidelines 60

Martech

FEBRUARY 19, 2024

This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. This knowledge base should include guidelines on: Figuring out when to use the work management tool versus other tools to make sure everyone on the team is on the same page. Business email address Subscribe Processing.

Work Management 120

Work Management Marketing Management Resource Management Allocation 120

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Virtual events and webinars (52%).

Marketing Budget 346

Marketing Budget Marketing Budget Creation Budget Programs Research 346

Martech

MAY 21, 2024

Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. In these organizations, a marketer promoting a webinar might have to create separate briefs for an email, a landing page and social media posts.

Creativity 86

Creativity Paid Search Agency Conversion Advertising Agencies 86

Sprout Social

MARCH 19, 2020

It provides a wealth of data and information to leverage in your pitches and client strategies. Lead by example and let your agency’s social strategy shine through. . Agencies can and should glean insights from listening for both their own marketing strategies and their clients’. Position your agency as a leader.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Social Media Ad Agencies 105

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. We’ll talk about how to maximize audience growth in a bit, but some content marketers tend to stop here. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

SpotMe Blog

MAY 24, 2021

When it comes to lead generation and sales, webinars can be your greatest ally. Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. But now a new kind of webinar is emerging — the deminar. In the simplest terms, a “deminar” is a combination of a “demonstration” and a “webinar.”.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Biznology

JANUARY 15, 2021

The webinar will be hosted on Thursday, February 11 at 9:00 a.m. PST so be sure to register here ! Hope is out there, even for the most heavily matrixed global enterprises with complex and unwieldy social media landscapes.

Social Media 118

Social Media Media Consulting Guidelines 118

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. So you want to use video marketing to improve your search presence? Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105