How to Map Content Marketing to Revenue, in 3 Steps
Contently
MAY 26, 2020
When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. After all, if our search ads work that way, shouldn’t content work that way too?
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