Martech

AUGUST 10, 2023

Data-driven decisions involve closely monitoring behavior, preferences and peak traffic times, then tailoring your blogging strategy accordingly. Sketch out buyer personas and use content analytics to discover demographics, pain points, preferred channels and time spent online.

Optimization 97

Optimization Burn Rate Enterprise Management Case Studies 97

Golden Spiral

DECEMBER 3, 2021

In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Organic Social Media Strategy for HealthTech Companies. Social Media strategy requires four major components. Understand Your Audience. Every piece of content you produce—blog articles, guides, videos, webinars, white papers, etc.—are

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

DivvyHQ

SEPTEMBER 27, 2018

What does this have to do with content marketing strategies? I’m thinking we should revive the white paper, only better.”. Before I dive into simplified content marketing strategies, allow me to clarify a few things. No matter which route you ultimately take, the same tenets of content marketing strategy apply.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Content Standard

APRIL 18, 2019

In light of these content strategy trends, it may be no surprise that 51 percent of the marketers surveyed in CMI’s report feel that their organization reaps the most value from top-of-the-funnel content. That being said, the end goal for any marketing strategy should be to enable sales. Image attribution: Pixabay.

Top of Funnel 89

Top of Funnel Examples Buyer Personas Marketing Funnels 89

Valasys

JANUARY 20, 2023

And although there are some general guidelines, funnels need to be specific to your goal. You can consider the funnel as your blueprint or roadmap in assisting your buyers through various stages of their buying journey. The buyer’s journey and lead acquisition objectives are quite different. How to start with this?

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

nDash

JANUARY 6, 2022

I’m glad you asked – because customer journeys look different, that has a significant effect on content marketing strategies and how they play out. A content strategy is an excellent tool for creating a clear path between marketing and sales. Target audiences spend time online differently – beyond that of their buying habits.

Top of Funnel 52

Top of Funnel Content Marketing Work Management Paid Search Agency 52

nDash

JUNE 9, 2021

Even though there should be a call to action asking site visitors for their email address on every page, this begs the question—why would they want to take this action? Marketers use lead magnets as part of their digital marketing strategies. Checklists that offer quick, bulleted guidelines for how to perform a task.

Paid Content 52

Paid Content Paid Search Agency Lead Scoring Lead Ranking 52

Outgrow

OCTOBER 26, 2022

And for this, you need to know tips and tricks to successfully implement your marketing strategies. . A carefully devised content marketing strategy can help you do just that. . Content marketing has now become an indispensable part of any marketing strategy. Understand and Know Your Audience. What Is Content Marketing?

Tips 59

Tips Planning Content Marketing Outgrow 59

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Updated November 2023.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The Anatomy of an Effective SaaS Lead Generation Strategy. Choose the Right Asset.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SmartBug Media

MARCH 25, 2019

Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year. Must-read articles: The 5 Step Marketing Research Process. 5 Strategies for Digital Marketers in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Does the content type you’ve chosen speak to your buyer personas?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Contently

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. All these iterations fall under content repurposing, which could be a key component of your content strategy. Did one of your white papers go viral or get backlinked by many notable websites? See where we’re going with this?

Content 78

Content Paper Copyright Youtube 78

Hubspot

JULY 31, 2019

Content distribution is an integral, if not the most important, part of your content strategy. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. If not, this is where a content distribution strategy comes in handy.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Anteriad

APRIL 25, 2023

Always Be Closing’, as a strategy, is about the salesperson being persistent but also knowing when to cut losses. Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Always Be Closing’, as a strategy, is about the salesperson being persistent but also knowing when to cut losses. Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84