Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. And this, my friends, is where press releases factor in.

Press 28

Press PageRank Optimization SEO 28

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

MARCH 7, 2018

This criticism was so disheartening, there came a point where I’d actively avoid writing for certain people because of how they expressed their feedback. The reason my colleague’s comment struck a nerve with me isn’t because I’m a delicate flower who can’t take being told my work is insufficient. It’s because it wasn’t constructive.

Tips 73

Tips Guidelines Buyer Personas Template 73

Hubspot

APRIL 2, 2019

This is brand recognition at work. Put your branding to work. Before pressing pen to paper (or cursor to digital document), you must understand to whom your branding will be speaking. I order their vitamins because 1) they’re proven to work , and 2) I trust and respect the brand (and it’s gorgeous!). Brand trust.

Brand Identity 101

Brand Identity Branding Work Management Guidelines 101

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. 2) Have a goal for each email before you press “send.”. Email personalization really works. Personalization works on your end, too.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

OCTOBER 2, 2019

Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process -- from brand values to logo variations -- somewhere along the way things stopped working. They're why you're working towards your vision, and why you're dedicated to your mission.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

BuzzSumo

MARCH 21, 2017

Two common mistakes that will hurt your email marketing efforts are to write too much and to opt for longer words when you’re doing it. Well, be that as it may, Boomerang’s research found that writing as a third-grader is best for response rates. It Never Fails: Keep Your Emails Short & Simple (But Just How Short?). Cancellation.

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Email Marketing Effectiveness CAN-SPAM Response Rate 110

Hubspot

OCTOBER 18, 2018

1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., Traditional publishing refers to the process of working with an agent and/or publishing house to edit, release, and market a book. Here are some highlights. He sold over 100,000 copies within three months.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

MAY 15, 2018

Earlier this year, Facebook published its content moderation and internal Community Standards guidelines, in hopes of shedding light on why certain items are removed from the network. But when it comes to hate speech, writes Facebook VP of Product Management Guy Rosen in a statement , "our technology still doesn’t work that well.".

Facebook 69

Facebook CAN-SPAM Transparency Content 69

Hubspot

SEPTEMBER 28, 2015

While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. That's why we've scoured the websites of top media outlets for their submission guidelines and instructions. Guest Blogging Instructions & Guidelines for 11 Top Media Outlets. 1) Entrepreneur.com.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Hubspot

MAY 12, 2015

This advice will help you whether you are trying to find a guest for your podcast, write better sales emails for your business, or even pitch a local reporter to get some press. You could spend an entire day writing the best email body copy known to man, but if no one opens the email, your efforts will go to waste. Probably not.

Peer-to-peer 28

Peer-to-peer PR Ad Exchange Outreach 28

Hubspot

AUGUST 7, 2015

In the beginning there was the printing press. It was a strategy that worked and continues to be a major business driver. My company, HubSpot, has over 1.5 If you plan on re-posting a piece of content on your blog that you’ve previously published externally, you should follow a few guidelines.

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28

Hubspot

APRIL 11, 2018

But Representatives pressed Zuckerberg on this topic and the questions it evokes about Facebook's overall take on accountability. And Zuckerberg had no better answer for why these ads and posts still exist other than FB is working on AI tools. April 11, 2018. link] — Steve Kovach (@stevekovach). link] — Steve Kovach (@stevekovach).

Facebook 70

Facebook Privacy Paid Search Agency Transparency 70

Hubspot

FEBRUARY 13, 2012

Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. In this blog post, we present you with some guidelines to master the design of successful calls-to-action.

Design 28

Design Copywriting Click Rate Hubspot 28

Hubspot

SEPTEMBER 20, 2010

Come up with some guidelines to make you feel comfortable; then dig in! John's article describes 7 ways: Write a blog. Write social press releases. For a deeper look into the wonders of content curation, how it can work for you, and how to do it successfully, take a look at Jamie's article. Connect with HubSpot :

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Hubspot

JUNE 23, 2011

Ask yourself the following questions: What drives/motivates them at work? What are their most pressing problems at work? A lot of the time, writer's block comes from some confusion about what to write next. Use one of the following topic guidelines for inspiration: Educate them on a topic that they care about.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

MARCH 7, 2012

Working with freelancers like that not only presents scalability issues, but it also takes up so much of your time researching, interviewing, and reviewing writing samples that you could probably just use that time to blog for yourself. About what industries do you write? Describe the tones in which you're comfortable writing.

Blogger 28

Blogger CMS Development Sample Work Management 28

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. What works for B2C might not work for B2B. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JUNE 28, 2013

And it works in practice too: according to research by our resident social media scientist, Dan Zarrella, articles with digits in their titles are about 175% more likely to be shared than those without them. Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle.

Stats 28

Stats Press Content Landing Pages 28

Albacross

AUGUST 28, 2018

I’ll be there for a work trip next month, so I’ll definitely appreciate any suggestions.”. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 And simply writing more than 10 articles per month is just not enough. To do this, simply Google your industry (eg “marketing”) and “write for us”.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Hubspot

APRIL 7, 2014

Several of my colleagues here at HubSpot have been hacked in the past, and when I receive a direct message from them I email or respond to them letting them know I think their account has been compromised. For example, any of HubSpot''s customers can use our hub.am along with malware that might use their computer.

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

Hubspot

MAY 12, 2022

Yes, personal branding takes time and work to get right. People will quickly decide if they want to work with you. Will they be willing to work with me in the way I prefer? So you've set aside some time to work on personal branding. Pressed for time? Why is personal branding important? Where to start?

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Albacross

AUGUST 28, 2018

I’ll be there for a work trip next month, so I’ll definitely appreciate any suggestions.”. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 And simply writing more than 10 articles per month is just not enough. To do this, simply Google your industry (eg “marketing”) and “write for us”.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. Demo Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JANUARY 11, 2021

Design templates also help to preserve brand guidelines and consistency. Site builders like Squarespace , Wix , and HubSpot typically provide web design templates that fit their specific sites. Working with a design template helps you focus on the writing aspect and gives you direction on how to organize your content.

Template 99

Template Design Landing Pages Public Relations 99

accelerate agency

SEPTEMBER 1, 2021

How do backlinks work? Increasing backlinks on your website and to your website calls for serious work and a dedicated strategy. A lot of nofollow links are comments posted under a blog or video, press releases, or paid advertisements. Then, write a blog post detailing the process and share it. Inbound link. Inward link.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

APRIL 26, 2015

This post originally appeared on HubSpot's Agency Post. These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. 3) Press Release with Highly Optimized Anchor Text.

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28

accelerate agency

JULY 1, 2021

How do backlinks work? Increasing backlinks on your website and to your website calls for serious work and a dedicated strategy. A lot of nofollow links are comments posted under a blog or video, press releases, or paid advertisements. Then, write a blog post detailing the process and share it. Inbound link. Inward link.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

MAY 5, 2016

Whether your content team is made up of two or 20, you’re inevitably going to end up with different writing styles. Having a range of voices is a good way to keep your audience interested, but there’s a fine line between an interesting variation and writing that’s downright inconsistent.

Brand Identity 28

Brand Identity Branding Guidelines Ideal Customer Profiles 28

Hubspot

OCTOBER 28, 2010

HubSpot’s studies of blogging prove that companies that blog more frequently have a higher likelihood of generating real customer wins from their blogs. The time of day that is most ideal for retweets seems to be in the 2 nd half of the work day and just as people are wrapping up in the evening. Post Dating an Article in HubSpot.

Blogger 28

Blogger Hubspot Case Studies Content 28

Hubspot

AUGUST 30, 2016

But taking quality time away from the office -- and away from work email -- is actually good for you. It's good for your physical health, your mental health, and your productivity and creativity when you actually get back to work. It's based on periods of distraction-free work followed by short breaks. My favorite?

Tips 57

Tips Click Rate Template Ad Exchange 57

Hubspot

MARCH 23, 2015

Following fast, the New York media and tech press collected denials from the department, criticism from the mayor''s office (which apparently has its own history of Wikipedia editing), and ultimately a statement from the police commissioner saying, "I don''t anticipate any punishment, quite frankly." But it still mostly works.

Wikipedia 28

Wikipedia Guidelines Rules Press 28

Hubspot

JULY 17, 2018

Terrible working conditions? What about the birth of modern work culture? A coal mine might seem like an unlikely place for the emergence of work culture and organizational management theory, but you’d be surprised. Advancing the field of operational management was Fayol life’s work. A catastrophic collapse?

Work Management 55

Work Management Terms and Conditions Lead Ranking Lead Scoring 55

Hubspot

SEPTEMBER 25, 2014

What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? Beyond that, though, we should also work to understand the mindset people are in when filtering through marketing emails.

Email Marketing 28

Email Marketing Deliverability Hubspot Landing Pages 28

ClearVoice

MARCH 3, 2020

But, how can you get the writing done consistently? In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. There’s never enough when it comes to content production and distribution.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114