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Google SGE a top threat to brand and product search terms, study finds

Martech

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Why we care. of all search queries.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Do you trust generative AI to help you with tasks at work? If your generative artificial intelligence (AI) uses an off-the-shelf large language model (LLM) like OpenAI’s ChatGPT or Google’s Gemini, the data you’re relying on is a grab bag of stuff pulled from a multitude of sources. Data traceability is super important.

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. Benefits of User Generated Content.

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ELI5: brand combination searches

Kevin Indig

The web’s largest forum connects users like a massive international airport serves as a hub between cities. 🗞️According to the Washington Post, Reddit is in licensing negotiations with generative AI companies and might go as far as excluding Google from crawling its site. Its organic traffic has exploded.

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ChatGPT: A marketer’s guide

Martech

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021.

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15 Ways to Get Free Backlinks in 2023

seo.co

There are plenty of ways to get free backlinks manually (and not necessarily through a spammy free backlink generator). Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. Repurpose Content.

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How to use Perplexity AI?

Valasys

Built on similar platforms like Open AI, Perplexity AI is a generative AI. Meaning, it generates content. For every line the tool generates, Perplexity AI provides numbered references. With Perplexity AI, it is very simple and easy as it provides you with citations for every sentence it generates. What is Perplexity AI?

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