Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. You can find an overflow of statistics. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Heinz Marketing

AUGUST 20, 2021

A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. The simplest way to conduct an audit is to pull lists within your marketing automation platform to get a sense for data completeness based on your targeting. Get rid of them!

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. The tool provides Instagram analytics for followers, both of your profile and that of your competitors, with detailed follower statistics. One of the better options on this list, we recommend giving it a go. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Key B2B Buyer Journey Statistics to Learn From . The latest B2B buyer journey statistics should inform enhancements to your customers’ journey.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

ClickZ

SEPTEMBER 27, 2019

This number may be a high estimate, according to Roth, who presented research that listed the various methods that companies use to share content with their sales team. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech Advisor

APRIL 6, 2020

Predictive analytics also leverage artificial intelligence, machine learning, statistical algorithms, and modeling to analyze existing data and predict imminent changes. Clustering Algorithms: It segments the audience list based on demographics and certain customer behaviors to predict their impending decisions.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

6sense

DECEMBER 1, 2021

When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights. The Big List. It’s the big list that can merge with additional data silos a seller might possess, or in the case of the Dark Funnel, make the anonymous identifiable. Your own website.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Twitter Profile: @Forrester. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!)

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. Writers who aren’t new to the industry can think about how things were already challenging before this crisis—inconsistent communications, ignored emails, and late payments ranking high on that list.

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Influitive

JANUARY 15, 2016

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. 2 emails - The first email was sent to our entire list of lost/closed opportunities to introduce the campaign and attempt to re-engage them.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. The tool provides Instagram analytics for followers, both of your profile and that of your competitors, with detailed follower statistics. One of the better options on this list, we recommend giving it a go. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Martech

OCTOBER 1, 2022

The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. It could be something as simple as an email list that you purchased, or more complicated like activity from apps, purchase history and proprietary research. Here’s an overview of each. Zero-party data.

Privacy 121

Privacy Paid Search Agency Ad Exchange Transparency 121

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. The slide deck listed above breaks out each region and provides an aggregate summary.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Customer Experience Matrix

SEPTEMBER 1, 2010

If anyone else cares to expand on this list, even better. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. For example, if your search engine marketing strategies don’t account for expanded text ads (ETAs), product listing ads (PLAs) and cross-device, it’s clear you’re missing out.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape. Cybersecurity Lists for 2019. running lists for the cybersecurity community. Not sure where to start looking? That’s why we’re here.

Work Management 102

Work Management Marketing Management Research Organization 102

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. A well-conceived knowledge base can act as a useful virtual self-service portal for your customers.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Webbiquity

APRIL 20, 2010

What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Smith prsents a helpful list of tactics for using email marketing the one “right way.&#. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

thePoint

APRIL 4, 2019

This third barrier to timely follow-up is specifically related to the ability to deliver “actionable” leads vs. just marginally interested people or even just lists of people (they-stopped-by-our-booth kinds of people). Forrester Research) It is the “build it they will come” approach. The statistics will play out after that.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Forrester). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers. Email Marketing. LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

seo.co

FEBRUARY 16, 2021

A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. And that statistic tends to grow as virtual assistants become popular.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Launch Marketing

MAY 8, 2018

As highlighted in this ZoomInfo article which lists various marketing & sales statistics, aligning sales and marketing leads to 38% higher sales win rates and can help your company become 67% better at closing deals. Also discussed during the panel was the importance of achieving alignment between your marketing and sales teams.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Forrester B2B Marketing Forum. There you have it – our list of the top demand gen resources.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

KEO Marketing

MARCH 30, 2017

Source: Forrester Research). Search engine optimization (SEO) is the process of deploying great content that maximizes the numbers of visitors to a particular website by ensuring that the website appears high on the list of results returned by a search engine. Source: Demand Metric). Source: iMedia Connection).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

B2B Digital Marketer

MARCH 23, 2021

Come up with a dream list of dream 50 clients and send a physical copy of your book. If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. It all starts wit the best strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Let’s try to get a similar list for Marketing Automation managers. List acquisition and import. Of your high school or college friends, how many were into mathematics and statistics? Marketing Automation Jobs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Keep a detailed list of everything you do, and break it all down into simple steps.

Tips 101

Tips Business Lead Scoring Lead Ranking 101